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Jeddah Historic District Program Unveils 'Culture Square' Landmark Project

Culture Square aims to enrich the visitor journey while positioning the district as a global tourist destination, in alignment with Saudi Vision 2030. SPA
Culture Square aims to enrich the visitor journey while positioning the district as a global tourist destination, in alignment with Saudi Vision 2030. SPA
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Jeddah Historic District Program Unveils 'Culture Square' Landmark Project

Culture Square aims to enrich the visitor journey while positioning the district as a global tourist destination, in alignment with Saudi Vision 2030. SPA
Culture Square aims to enrich the visitor journey while positioning the district as a global tourist destination, in alignment with Saudi Vision 2030. SPA

The Jeddah Historic District Program, under the Ministry of Culture, unveiled “Culture Square,” a landmark project designed to restore Historic Jeddah by establishing specialized centers dedicated to various artistic and cultural disciplines.

By offering immersive experiences, Culture Square aims to enrich the visitor journey while positioning the district as a global tourist destination, in alignment with Saudi Vision 2030.

Located on the shores of Al-Arbaeen Lagoon, overlooking the historic Jeddah area, Culture Square is home to the Performing Arts Center and the Digital Arts Museum "teamLab Borderless," a recipient of the Makkah Excellence Award for Cultural Excellence. The square bridges the past and present, a concept reflected in its design and purpose.

The Performing Arts Center will host a variety of cultural events, including theatrical performances, international festivals, film screenings, and sessions inspired by the spirit of "Al-Markaz." The center also features restaurants and cafes, fostering spaces for gathering and dialogue. Meanwhile, the teamLab Borderless museum embodies the contemporary essence of culture by merging art, science, and technology.

At the heart of Culture Square is the restored historic Bait Amir Al Bahar, located between the Performing Arts Center and the teamLab Borderless museum.

Overlooking Hamza Shehata Street, named after the renowned late Saudi poet, the house stands as a testament to the area's cultural richness. Known for its distinctive architectural design, the single-floor structure is surrounded by large arched windows and historically served as a lighthouse guiding ships. Its unique design reflects its historical function. The program has meticulously restored this iconic landmark, demonstrating its commitment to preserving the region's architectural and cultural heritage.

The Culture Square project showcases an architectural vision that harmoniously blends the rich traditions of historic Jeddah with forward-looking renewal. The design integrates the architectural heritage of the region with the interconnected Hijazi urban fabric, preserving its identity and cultural essence. Simultaneously, it aligns with the philosophy of the teamLab Borderless museum, which emphasizes harmony between visitors and artwork. The concept is reflected in the building’s sloping roof, which seamlessly merges with the surrounding landscapes, reinforcing the themes of integration and unity with the environment.

Spanning a total area of approximately 26,000 square meters, Culture Square comprises two main buildings. The Center for Performing Arts and Cinema, covering 16,000 square meters, serves as the headquarters of the Red Sea Film Festival. It features a grand entrance lobby, a main theater with 868 seats, five cinema halls with 564 seats, a versatile internal lobby, nine dialogue halls, a cinematheque, a restaurant, and three cafes. The teamLab Borderless museum, covering 10,000 square meters, displays around 80 interconnected works, symbolizing a world without boundaries. The innovative space blends art, technology, and nature, offering a transformative cultural experience and enriching the Kingdom's cultural landscape.

The Historic Jeddah Program prioritized public health and environmental sustainability in designing and implementing Culture Square. The project incorporates advanced air conditioning systems with 100% air purification technology, touchless elevators and escalators with ultraviolet sterilization, and a water conservation system that recycles condensate water from cooling units for irrigation purposes. These measures enhance resource efficiency and demonstrate the program's commitment to environmental preservation.

The launch of Culture Square is a significant milestone in the Historic Jeddah Program’s efforts to restore the area, preserve its tangible and intangible heritage, and enhance the visitor experience. With its careful preservation of the urban fabric and a design that seamlessly blends contemporary architecture with heritage-inspired elements, the square serves as a distinctive cultural and visual landmark in Jeddah. The project reflects a broader vision to invest in the area's history and cultural assets, transforming them into economic tributaries and establishing the region as a prominent destination on the global tourism map.

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Culture

Saudi Arabia: Ship of Tolerance Initiative Promotes Cultural Dialogue in Jeddah

The Royal Institute of Traditional Arts (Wrth) will offer traditional craft workshops throughout Ramadan. SPA
The Royal Institute of Traditional Arts (Wrth) will offer traditional craft workshops throughout Ramadan. SPA
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Saudi Arabia: Ship of Tolerance Initiative Promotes Cultural Dialogue in Jeddah

The Royal Institute of Traditional Arts (Wrth) will offer traditional craft workshops throughout Ramadan. SPA
The Royal Institute of Traditional Arts (Wrth) will offer traditional craft workshops throughout Ramadan. SPA

The Saudi Ministry of Culture, in collaboration with the "Lenobadir" volunteer and community partnership program and the Athr Foundation, has launched the Ship of Tolerance initiative in Historic Jeddah during Ramadan.

The initiative aims to enhance shared human values through arts, and promote tolerance and coexistence among children and families. It provides an educational and cultural experience aligned with the area’s unique character as a UNESCO World Heritage site.

As part of this global art project, children will create artworks that represent acceptance and dialogue.

The Royal Institute of Traditional Arts (Wrth) will offer traditional craft workshops throughout Ramadan, linking the initiative's values with local heritage and enriching visitors' connection to the region's identity.

This effort supports cultural programs with educational and social dimensions in Historic Jeddah, activating local sites for experiences that combine art, crafts, and community participation. It aligns with the National Strategy for Culture under Saudi Vision 2030, focusing on heritage preservation and expanding culture's impact on daily life.

Culture

Oscar Contender ‘Hamnet’ Boosts Tourism at Shakespeare Heritage Sites 

A view of Shakespeare’s Birthplace, William Shakespeare's childhood home, in Stratford-upon-Avon, Britain, February 9, 2026. (Reuters)
A view of Shakespeare’s Birthplace, William Shakespeare's childhood home, in Stratford-upon-Avon, Britain, February 9, 2026. (Reuters)
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Oscar Contender ‘Hamnet’ Boosts Tourism at Shakespeare Heritage Sites 

A view of Shakespeare’s Birthplace, William Shakespeare's childhood home, in Stratford-upon-Avon, Britain, February 9, 2026. (Reuters)
A view of Shakespeare’s Birthplace, William Shakespeare's childhood home, in Stratford-upon-Avon, Britain, February 9, 2026. (Reuters)

On a cloudy winter's day, visitors stream into what was once William Shakespeare's childhood home in Stratford-upon-Avon and the nearby Anne Hathaway's cottage, family residence of the bard's wife.

Hathaway's cottage is one of the settings for the BAFTA and Oscar best film contender "Hamnet", and the movie's success is drawing a new wave of tourists to Shakespeare sites in the town in central England.

Shakespeare's Birthplace is the house the young William once lived in and where his father worked as a glove maker, while Hathaway's cottage is where he would have visited his future wife early in their relationship.

Typically, around 250,000 visitors, from the UK, Europe, the United States, China and elsewhere, walk through the locations each year, according to the Shakespeare Birthplace Trust. ‌The charity looks after ‌Shakespeare heritage sites, which also include Shakespeare's New Place, the site of ‌the ⁠Stratford home where the ⁠bard died in 1616.

Visitors are flocking in this year thanks to "Hamnet", the film based on Maggie O'Farrell's 2020 novel, which gives a fictional account of the relationship between Shakespeare and Hathaway, also known as Agnes, and the death of their 11-year-old son Hamnet in 1596.

"Visitor numbers have increased by about 15 to 20% across all sites since the film was released back in January. I think that will only continue as we go throughout the year," Richard Patterson, chief operating officer for the Shakespeare Birthplace Trust, said.

"They particularly want ⁠to look (at) Anne Hathaway's cottage and the specifics around how the family ‌engaged in the spaces and the landscape in and around ‌the cottage... you can see why he would have been inspired."

NEW ACCESS TO SHAKESPEARE

"Hamnet" has 11 nominations at ‌Sunday's British BAFTA awards, including best film and leading actress for Jessie Buckley, who plays Agnes. It ‌also has eight Oscar nominations, with Buckley seen as the frontrunner to win best actress.

"Hamnet" is set in Stratford-upon-Avon and London although it was not filmed in Stratford.

It sees Paul Mescal's young Shakespeare fall for Agnes while teaching Latin to pay off his father's debts. The drama, seen mainly through Agnes' eyes, focuses on their ‌life together and grief over Hamnet's death, leading Shakespeare to write "Hamlet".

"Shakespeare... is notoriously enigmatic. He writes about humanity, about feeling, about emotion, about conflict, ⁠but where do we understand ⁠who he is in that story?" said Charlotte Scott, a professor of Shakespeare studies and interim director of collections, learning and research at the Shakespeare Birthplace Trust.

"And that's driven people creative and otherwise for hundreds and hundreds of years. Where is Shakespeare's heart? And this is what the film I think has so beautifully opened up."

Little is known about how the couple met. Shakespeare was 18 and Hathaway 26 when they married in 1582. Daughter Susanna arrived in 1583 and twins Judith and Hamnet in 1585.

The film acknowledges the names Hamnet and Hamlet were interchangeable back then. While grief is a dominant theme, audiences also see Shakespeare in love and as a father.

"A lot of people will see this film not necessarily having... had any kind of relationship with Shakespeare," Scott said.

"So people will come to this film, I hope, and find a new way of accessing Shakespeare that is about creativity, that is about understanding storytelling as a constant process of regeneration, but also crucially, looking at it from that kind of emotive angle."

Culture

Culture Ministry Continues Preparations in Historic Jeddah to Welcome Visitors during Ramadan 

Historic Jeddah has emerged as a leading cultural tourism destination during Ramadan. (SPA)
Historic Jeddah has emerged as a leading cultural tourism destination during Ramadan. (SPA)
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Culture Ministry Continues Preparations in Historic Jeddah to Welcome Visitors during Ramadan 

Historic Jeddah has emerged as a leading cultural tourism destination during Ramadan. (SPA)
Historic Jeddah has emerged as a leading cultural tourism destination during Ramadan. (SPA)

The Saudi Ministry of Culture is continuing its efforts to revitalize Historic Jeddah in preparation for welcoming visitors during the holy month of Ramadan, offering cultural programs, events, and heritage experiences that reflect the authenticity of the past.

The district has emerged as a leading cultural tourism destination at this time of year as part of the “The Heart of Ramadan” campaign launched by the Saudi Tourism Authority.

Visitors are provided the opportunity to explore the district’s attractions, including archaeological sites located within the geographical boundaries of the UNESCO World Heritage-listed area, which represent a central component of the Kingdom’s urban and cultural heritage.

The area also features museums that serve as gateways to understanding the city’s rich heritage and cultural development, in addition to traditional markets that narrate historical stories through locally made products and Ramadan specialties that reflect authentic traditions.

These initiatives are part of the ministry’s ongoing efforts to revitalize Historic Jeddah in line with the objectives of Saudi Vision 2030 and aiming to transform it into a vibrant hub for arts, culture, and the creative economy, while preserving its tangible and intangible heritage.