Morocco's Women Rug Weavers Battle to Save Age-old Craft

Women in southern Morocco have kept on the tradition of weaving carpets despite its meagre earnings - AFP
Women in southern Morocco have kept on the tradition of weaving carpets despite its meagre earnings - AFP
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Morocco's Women Rug Weavers Battle to Save Age-old Craft

Women in southern Morocco have kept on the tradition of weaving carpets despite its meagre earnings - AFP
Women in southern Morocco have kept on the tradition of weaving carpets despite its meagre earnings - AFP

In southern Morocco, women are the guardians of the age-old craft of carpet weaving, an intricate art form that often leaves them with meagre earnings.

Women like Ijja Benchri, who creates carpets on a wooden weaving loom outside her small home in the village of Taznakht, follows traditions going back many generations.

"I started when I was 11 or 12, imitating the women I saw weaving," said Benchri, 60.

Known for their bold geometric patterns and vibrant colors, the handwoven rugs are a fixture in local markets and a favorite among tourists.

In 2022, traditional carpets accounted for nearly 22 percent of the kingdom's artisan exports, according to government data, AFP reported.

The mountain villages around Taznakht are famous for their Ait Ouaouzguite carpets, named after a native Amazigh tribe, one among a grouping of several communities indigenous to North Africa long referred to as Berbers.

The carpets are woven by the women on small traditional looms, either at home or in specialised workshops.

They are then categorized into various styles, depending on their region of origin and their designs.

Some of Morocco's finest rugs are crafted from high-quality sheep wool in Jbel Sirwa just south of the Atlas Mountains, and dyed using natural pigments from plants like henna, pomegranate peels, or indigo.

Though industrial dyes have replaced natural ones for most weavers because they are cheaper and can be produced more quickly.

"This tradition has been handed down for centuries, from mothers to daughters," said Safia Imnoutres, who leads a local women's weaving cooperative.

She was one of the women showcasing their creations at a recent festival in Taznakht dedicated to safeguarding the heritage.

- 'Comes from within' -

Creating a single carpet can take two to four weeks depending on its size, said Benchri, speaking in Tamazight, the community's language recognized as an official language alongside Arabic in Morocco.

"I choose the colors as I go, according to my feelings," she added.

Imnoutres also described the process as "instinctive", guided by emotion rather than a predetermined design.

"Weaving is an expression of the women's feelings, when they are joyful, when they are melancholic," she added. "It's an art that comes from within."

But beyond its artistic value, weaving is a vital source of income.

Every Thursday, many travel to a weekly market to sell their rugs, often to middlemen who set the prices.

On average, a large rug sells for just 250 Moroccan dirhams (around $24), with its final price later raking astronomical profits.

In cities like Marrakech, some 250 kilometres (160 miles) north of Taznakht, they are sold in bazaars for up to ten times the original price.

Other rugs are listed at up to $6,000 on online platforms.

"We earn very little," said Benchri. "The intermediaries decide the price, and we have no choice but to accept it because this is our livelihood."

These diminishing returns, she added, have contributed to making the craft less attractive for younger women and jeopardising the handcraft tradition.

Additionally, the influx of cheaper, machine-made rugs has deepened competition.

To address these challenges, a new exhibition space in Taznakht allows some weavers to sell their work directly to buyers, cutting out middlemen.

The center also tries to open new avenues for these women to sell their products independently through courses in digital marketing.

"If this heritage isn't made financially viable, we risk losing it," Imnoutres warned.



Abu Dhabi Arabic Language Center Launches Community Campaign to Promote Sustainable Reading

Held under the theme ‘Knowledge Illuminates Our Community’, the initiative falls in line with the UAE’s declaration of 2025 as the ‘Year of Community’. WAM
Held under the theme ‘Knowledge Illuminates Our Community’, the initiative falls in line with the UAE’s declaration of 2025 as the ‘Year of Community’. WAM
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Abu Dhabi Arabic Language Center Launches Community Campaign to Promote Sustainable Reading

Held under the theme ‘Knowledge Illuminates Our Community’, the initiative falls in line with the UAE’s declaration of 2025 as the ‘Year of Community’. WAM
Held under the theme ‘Knowledge Illuminates Our Community’, the initiative falls in line with the UAE’s declaration of 2025 as the ‘Year of Community’. WAM

The Abu Dhabi Arabic Language Center (ALC) has launched the first phase of its community campaign to promote sustainable reading, covering the first half of 2025 at the Louvre Abu Dhabi, with prominent figures from the UAE’s culture, media, intellectual, and literary sectors in attendance.

Held under the theme ‘Knowledge Illuminates Our Community’, the initiative falls in line with the UAE’s declaration of 2025 as the ‘Year of Community’, and serves to reinforce the Center’s commitment to enhancing the presence of the Arabic language and fostering a culture of reading in the community, Emirates News Agency (WAM) reported.

The campaign underscores the vital role of reading and its alignment with the principles of the ‘Year of Community’. It aims to unlock the potential and talents of various community groups, particularly the youth, in an effort to empower them to master the Arabic language as a key element of the community’s community identity that embodies its heritage and values. This, in turn, sustainably promotes reading as a practice among various segments of society.

Coinciding with National Reading Month and the upcoming Abu Dhabi International Book Fair (ADIBF), the agenda for the initiative features 1,700 creative events and key initiatives, held in collaboration with 100 government and private-sector entities, bringing together 100 creative talents, and welcoming 50,000 UAE citizens and residents from schools, universities, government institutions, and public spaces across the country.

The agenda covers 14 areas of interest and includes reading clubs, discussion panels, creative writing workshops, intellectual lectures, art seminars, educational entertainment programs, specialized courses, poetry readings, storytelling sessions, radio programs, cultural competitions, initiatives involving artificial intelligence (AI), and new book launches.

“This community campaign for sustainable reading reflects our commitment to enhancing the role of the Arabic language among all community members and embedding a culture of reading into their daily lives, regardless of age or intellectual background,” said, Dr. Ali bin Tamim, Chairman of the ALC, said.

“In this initiative, as with all our projects, we draw inspiration from the wise leadership’s vision to cement the Arabic language as a pillar of community identity, and promote reading as a cornerstone for intellectual and knowledge advancement,” he added, according to WAM.

Bin Tamim stressed that “sustainable reading is crucial for achieving lasting intellectual development. It is a key foundation for building capabilities and enhancing the skills of community members, especially the youth, ensuring they stay connected and engaged with contemporary thought, culture, and technology, thus enabling them to participate in the ongoing cultural renaissance, equipped with knowledge and values rooted in the traditions of the UAE.”