Abu Dhabi Arabic Language Center Launches Community Campaign to Promote Sustainable Reading

Held under the theme ‘Knowledge Illuminates Our Community’, the initiative falls in line with the UAE’s declaration of 2025 as the ‘Year of Community’. WAM
Held under the theme ‘Knowledge Illuminates Our Community’, the initiative falls in line with the UAE’s declaration of 2025 as the ‘Year of Community’. WAM
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Abu Dhabi Arabic Language Center Launches Community Campaign to Promote Sustainable Reading

Held under the theme ‘Knowledge Illuminates Our Community’, the initiative falls in line with the UAE’s declaration of 2025 as the ‘Year of Community’. WAM
Held under the theme ‘Knowledge Illuminates Our Community’, the initiative falls in line with the UAE’s declaration of 2025 as the ‘Year of Community’. WAM

The Abu Dhabi Arabic Language Center (ALC) has launched the first phase of its community campaign to promote sustainable reading, covering the first half of 2025 at the Louvre Abu Dhabi, with prominent figures from the UAE’s culture, media, intellectual, and literary sectors in attendance.

Held under the theme ‘Knowledge Illuminates Our Community’, the initiative falls in line with the UAE’s declaration of 2025 as the ‘Year of Community’, and serves to reinforce the Center’s commitment to enhancing the presence of the Arabic language and fostering a culture of reading in the community, Emirates News Agency (WAM) reported.

The campaign underscores the vital role of reading and its alignment with the principles of the ‘Year of Community’. It aims to unlock the potential and talents of various community groups, particularly the youth, in an effort to empower them to master the Arabic language as a key element of the community’s community identity that embodies its heritage and values. This, in turn, sustainably promotes reading as a practice among various segments of society.

Coinciding with National Reading Month and the upcoming Abu Dhabi International Book Fair (ADIBF), the agenda for the initiative features 1,700 creative events and key initiatives, held in collaboration with 100 government and private-sector entities, bringing together 100 creative talents, and welcoming 50,000 UAE citizens and residents from schools, universities, government institutions, and public spaces across the country.

The agenda covers 14 areas of interest and includes reading clubs, discussion panels, creative writing workshops, intellectual lectures, art seminars, educational entertainment programs, specialized courses, poetry readings, storytelling sessions, radio programs, cultural competitions, initiatives involving artificial intelligence (AI), and new book launches.

“This community campaign for sustainable reading reflects our commitment to enhancing the role of the Arabic language among all community members and embedding a culture of reading into their daily lives, regardless of age or intellectual background,” said, Dr. Ali bin Tamim, Chairman of the ALC, said.

“In this initiative, as with all our projects, we draw inspiration from the wise leadership’s vision to cement the Arabic language as a pillar of community identity, and promote reading as a cornerstone for intellectual and knowledge advancement,” he added, according to WAM.

Bin Tamim stressed that “sustainable reading is crucial for achieving lasting intellectual development. It is a key foundation for building capabilities and enhancing the skills of community members, especially the youth, ensuring they stay connected and engaged with contemporary thought, culture, and technology, thus enabling them to participate in the ongoing cultural renaissance, equipped with knowledge and values rooted in the traditions of the UAE.”



From Orange Peels to Bottle Caps: Thousands of Artists Create Their Own ‘Girl with a Pearl Earring’

Rob de Heer talks next to his artwork, one of 60 pieces exhibited and inspired by the famous "Girl with a Pearl Earring," painting by Johannes Vermeer, at The Mauritshuis museum in The Hague, Netherlands, Tuesday, March 25, 2025. (AP)
Rob de Heer talks next to his artwork, one of 60 pieces exhibited and inspired by the famous "Girl with a Pearl Earring," painting by Johannes Vermeer, at The Mauritshuis museum in The Hague, Netherlands, Tuesday, March 25, 2025. (AP)
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From Orange Peels to Bottle Caps: Thousands of Artists Create Their Own ‘Girl with a Pearl Earring’

Rob de Heer talks next to his artwork, one of 60 pieces exhibited and inspired by the famous "Girl with a Pearl Earring," painting by Johannes Vermeer, at The Mauritshuis museum in The Hague, Netherlands, Tuesday, March 25, 2025. (AP)
Rob de Heer talks next to his artwork, one of 60 pieces exhibited and inspired by the famous "Girl with a Pearl Earring," painting by Johannes Vermeer, at The Mauritshuis museum in The Hague, Netherlands, Tuesday, March 25, 2025. (AP)

After sending its most famous work to be featured in Amsterdam’s blockbuster 2023 exhibition of nearly every work by Johannes Vermeer, the Mauritshuis museum found itself with a blank space where the iconic “Girl with a Pearl Earring” had been displayed.

The Hague-based institution turned to more than 2,700 artists, from Texas to Ukraine, from age 7 to 70, who created their own interpretations of the 17th-century masterpiece.

A selection of 60 works using materials ranging from orange peels to bottle caps to sweatshirts were exhibited in the museum while the painting was on loan 40 miles (64 kilometers) to the north.

“The submissions continue to come, it will never end with her,” Martine Gosselink, director of the Mauritshuis museum, told The Associated Press, pointing to the ongoing popularity of works featuring the mystery girl.

A 2020 investigation into the painting using a battery of modern imaging techniques uncovered details about Vermeer's methods and the makeup of his pigments, but not the young woman’s identity.

“I bring together the original The Girl with a Pearl and the face of a Wayang puppet,” artist Rob de Heer told the AP, standing in front of a screen in the museum’s foyer where all of the winning submissions are displayed.

De Heer, who primarily works with mixed media, wanted to take an image from the Golden Age history of the Netherlands and combine it with one evoking its colonial legacy. Wayang puppets are a traditional form of theater in parts of Indonesia, which was ruled by the Netherlands until 1949.

His surrealist work is followed in the rolling display by a piece featuring the original girl’s face superimposed on an antique tea tin.

Other submissions include works by South Korean artist Nanan Kang, who used an ear of corn for the face; Georgian artist Nino Kavazauri, who reimagined a modern girl waiting at a bus stop with a cup of coffee; and Simon Chong, a Welsh animator, who works on the popular television series “Bob’s Burgers” and created a girl in the show’s cartoon style.

The winners were displayed in a replica frame in the exact spot where “Girl with a Pearl Earring” usually hangs, between two portraits by Dutch Baroque painter Gerard ter Borch.

The popularity of the first competition prompted a second round and those submissions are now on display at the Fabrique des Lumières in Amsterdam. The museum continues to feature submitted works of art on its Instagram page.

Gosselink, who has been the museum’s director since 2020, said the breadth and depth of the works made it difficult to select who would be featured in the exhibition.

“I would dare to say that some of the ones we selected are new pieces of art, and they would be served very well in a new surrounding, like a museum," Gosselink said.