Saudi Culture Ministry, Boutique Group Sign Agreement to Promote Saudi Cultural Heritage

The agreement covers several cultural fields to highlight the Kingdom’s heritage. SPA
The agreement covers several cultural fields to highlight the Kingdom’s heritage. SPA
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Saudi Culture Ministry, Boutique Group Sign Agreement to Promote Saudi Cultural Heritage

The agreement covers several cultural fields to highlight the Kingdom’s heritage. SPA
The agreement covers several cultural fields to highlight the Kingdom’s heritage. SPA

The Ministry of Culture signed a cooperation agreement with Boutique Group to enhance joint efforts to promote the Kingdom’s rich heritage.
The signing ceremony was held at the ministry’s headquarters in Diriyah’s Al-Bujairi District.
Deputy Minister of Culture for National Partnerships and Talent Development Noha Kattan signed the deal with Boutique Group Chief Executive Christophe Mares.
Kattan said the partnership aligns with the ministry’s goals of empowering Saudi heritage and culture.
She added that the agreement honors the Kingdom’s rich history and helps build a future that values tradition and encourages global cultural creativity.
Mares expressed his company's pleasure in the new partnership, which will focus on providing a unique and luxurious experience that reflects the Saudi cultural identity. He said the company will reflect each region’s culture by integrating its visual style, sounds, and traditions into palace operations.
The agreement covers several cultural fields to highlight the Kingdom’s heritage in creative and contemporary ways.
This will be achieved by integrating Saudi cuisine into the culinary arts, dressing hotel staff in traditional Saudi attire, and infusing palace designs with cultural identity.
These efforts will enhance the guest experience at Boutique Group’s palaces, offering a deeper connection to Saudi culture.



Najran: Saudi Arabia’s Southern Tourist and Cultural Gem

Najran is an exceptional tourist destination, where stunning landscapes meet a rich historical heritage. (SPA)
Najran is an exceptional tourist destination, where stunning landscapes meet a rich historical heritage. (SPA)
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Najran: Saudi Arabia’s Southern Tourist and Cultural Gem

Najran is an exceptional tourist destination, where stunning landscapes meet a rich historical heritage. (SPA)
Najran is an exceptional tourist destination, where stunning landscapes meet a rich historical heritage. (SPA)

Najran is an exceptional tourist destination, where stunning landscapes meet a rich historical heritage. Visitors can experience towering mountains, vast plains, and enchanting deserts that leave a lasting impression.

The region has undergone significant development to enhance its urban landscape and quality of life. Approximately 25 projects, valued at over SAR711 million, have been completed or are underway, including stormwater drainage improvements and upgraded infrastructure, said the Saudi Press Agency.

These initiatives are part of a broader plan to strengthen road networks and improve the city’s readiness to meet environmental and service challenges, in line with Saudi Vision 2030.

Najran is home to numerous archaeological sites that reflect its storied past. The historic city of Al-Ukhdood, dating back to the 4th and 5th centuries AD, serves today as a living, open-air museum attracting visitors from across the Kingdom and abroad.

The Hima Cultural Area, a UNESCO World Heritage Site, features over 5,500 rock carvings spanning different historical periods, offering valuable insights into the wildlife and culture of the Arabian Peninsula.

Najran also stands out as one of Saudi Arabia’s most important agricultural areas, with its unique climate allowing year-round cultivation of high-quality fruits and vegetables across more than 5,000 farms covering 27,000 hectares.

Its strategic location, natural resources, and advanced infrastructure make it a prime investment destination in southern Saudi Arabia. The region hosts around 90 factories and is rich in mineral resources, including gold, copper, iron, and copper-zinc reserves spanning over 70 square kilometers.

Foreign tourists have praised Najran for its seamless blend of history and natural beauty, noting that every corner tells the story of this ancient land and reflects a rich cultural heritage, making it a destination truly worth exploring.


Holy Quran Museum in Makkah Preserves, Showcases Rare Manuscripts

 The Museum of the Holy Quran is located in the Hira Cultural District of Makkah - File Photo/ SPA
The Museum of the Holy Quran is located in the Hira Cultural District of Makkah - File Photo/ SPA
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Holy Quran Museum in Makkah Preserves, Showcases Rare Manuscripts

 The Museum of the Holy Quran is located in the Hira Cultural District of Makkah - File Photo/ SPA
The Museum of the Holy Quran is located in the Hira Cultural District of Makkah - File Photo/ SPA

The Holy Quran Museum in the Hira Cultural District in Makkah continues to play a leading role in preserving and exhibiting rare copies of the Holy Quran, standing as a cultural landmark that reflects the revered status of the Quran in the conscience of the Islamic nation and documents the care devoted to it across different historical eras, SPA reported.

Through its collections, the museum highlights the value of Quranic endowments, which formed one of the most significant features of Islamic civilization and contributed to safeguarding Quran manuscripts, disseminating them, facilitating their recitation, and supporting their service in mosques and centers of learning.

The museum houses one endowed copy of the Holy Quran printed in 30 pages, endowed by Prince Abdulaziz bin Mishaal bin Abdulaziz.

This initiative reflects a deep connection to the Holy Quran and embodies the continuity of the charitable endowment tradition dedicated to serving and caring for the Holy Quran.

The display of this manuscript aligns with the museum’s mission to introduce visitors to the history of the Holy Quran, highlight the efforts of individuals and institutions to preserve and serve it, and raise awareness of the cultural and humanitarian significance of Quranic endowments.

The museum offers a comprehensive cultural and knowledge-based experience that connects visitors to the history and stature of the Holy Quran, starting from Makkah, the birthplace of revelation and the direction of prayer for Muslims.


Saudi Arabia: Craft Exhibition at Kidana Track in Makkah Draws over 32,000 Visitors

As part of the Year of Handicrafts 2025 and the Makkah winter season activities, the exhibition featured around 20 artisans. SPA
As part of the Year of Handicrafts 2025 and the Makkah winter season activities, the exhibition featured around 20 artisans. SPA
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Saudi Arabia: Craft Exhibition at Kidana Track in Makkah Draws over 32,000 Visitors

As part of the Year of Handicrafts 2025 and the Makkah winter season activities, the exhibition featured around 20 artisans. SPA
As part of the Year of Handicrafts 2025 and the Makkah winter season activities, the exhibition featured around 20 artisans. SPA

Kidana Development Company concluded its craft exhibition, held in cooperation with the Makkah Chamber at Kidana Track in Muzdalifah from December 17 to 20, where traditional crafts highlighting the authenticity of Saudi identity drew 32,362 visitors.

As part of the Year of Handicrafts 2025 and the Makkah winter season activities, the exhibition featured around 20 artisans showcasing handmade products such as embroidery, knitting, carving, and pottery.

It aimed to reinforce Saudi identity and promote traditional crafts as vital to cultural heritage, fostering values among community members and future generations.

The Kidana Track serves as a comprehensive destination for Makkah residents and visitors, offering various facilities, walking paths, seating areas, and community events promoting sustainability.