Diriyah Company Unveils ‘Diriyah House’ in London to Expand Global Reach 

Diriyah House serves as a marketing platform designed to deliver immersive experiences for investors and stakeholders interested in Diriyah. (SPA)
Diriyah House serves as a marketing platform designed to deliver immersive experiences for investors and stakeholders interested in Diriyah. (SPA)
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Diriyah Company Unveils ‘Diriyah House’ in London to Expand Global Reach 

Diriyah House serves as a marketing platform designed to deliver immersive experiences for investors and stakeholders interested in Diriyah. (SPA)
Diriyah House serves as a marketing platform designed to deliver immersive experiences for investors and stakeholders interested in Diriyah. (SPA)

Diriyah Company announced the launch of "Diriyah House" in London’s One Hyde Park in Knightsbridge, marking a strategic move to strengthen its global presence and attract international investment, reported the Saudi Press Agency on Wednesday.

Diriyah House serves as a marketing platform designed to deliver immersive experiences for investors and stakeholders interested in Diriyah, a cultural destination in the Saudi capital, Riyadh, projected to welcome more than 50 million visits annually by 2030.

The house features a marketing suite showcasing the Diriyah Masterplan and offers interactive content that enables visitors to explore the vision and components of the masterplan in a modern and engaging format aligned with global investor expectations.

Commenting on the occasion, Diriyah Company Group CEO Jerry Inzerillo said: “We are thrilled to launch the Diriyah House in the heart of London, where our team will present Diriyah’s story on a global stage through a distinctive experience worthy of its heritage.”

“This step advances our international reach as we build one of the world’s most iconic destinations rooted in the Kingdom’s history, culture, and identity.”

Diriyah House is set to officially open in early July 2025 in partnership with Sotheby’s International Realty, which will operate the facility.



Qiddiya City Begins Construction of Landmark Performing Arts Center

The Qiddiya Performing Arts Center supports the city’s positioning as a destination for creativity and cultural expression - SPA
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Qiddiya City Begins Construction of Landmark Performing Arts Center

The Qiddiya Performing Arts Center supports the city’s positioning as a destination for creativity and cultural expression - SPA

Qiddiya Investment Company has announced the commencement of construction works for the Performing Arts Center in Qiddiya City, marking an important milestone in the development of Qiddiya City as a destination for entertainment, sports and culture.

The announcement coincided with the laying of the foundation stone, signaling the start of construction works to be carried out by Nesma and Partners.

During the ceremony, held at the project site perched on the edge of the Tuwaiq Mountains, Managing Director of Qiddiya Investment Company Abdullah Aldawood delivered a speech announcing the official start of construction. He highlighted the importance of the project as a transformative addition that strengthens Qiddiya City’s cultural offering.

The Qiddiya Performing Arts Center supports the city’s positioning as a destination for creativity and cultural expression, while contributing to the development of local talent and attracting international artistic experiences.

The Qiddiya Performing Arts Center has been designed by Tom Wiscombe Architecture, in collaboration with BSBG, and features a futuristic architectural style defined by monumental forms. The design comprises interlocking architectural panels and five illuminated blades that blend harmoniously with the desert landscape, forming a prominent cultural landmark within Qiddiya City.

The start of construction follows the launch of the first phase of Qiddiya City in December 2025, which included the opening of Six Flags Qiddiya City. It’s part of the company’s broader approach to developing integrated destinations that enhance quality of life and deliver distinctive experiences across entertainment, sports and culture.


Saudi Arts Commission Engages in Cultural Dialogue at Damascus Book Fair

This seminar is part of the commission's efforts to promote Saudi culture in regional and international forums. SPA
This seminar is part of the commission's efforts to promote Saudi culture in regional and international forums. SPA
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Saudi Arts Commission Engages in Cultural Dialogue at Damascus Book Fair

This seminar is part of the commission's efforts to promote Saudi culture in regional and international forums. SPA
This seminar is part of the commission's efforts to promote Saudi culture in regional and international forums. SPA

The Theater and Performing Arts Commission hosted a panel discussion on symbolism and heritage in traditional Saudi performing arts at the Kingdom's pavilion during the Damascus International Book Fair 2026, which ends Monday.

Participants examined the symbolic meanings of folk arts such as Ardah, Samri, and Al-Khatwa, emphasizing their importance in expressing Saudi values, history, and national identity.

Key topics included the significance of collective movements and rhythms that convey unity and social solidarity. The panel also explored the symbolism of costumes and performance tools, as well as the meanings in lyrics and chants. Strategies for preserving authenticity in contemporary cultural contexts were discussed.

This seminar is part of the commission's efforts to promote Saudi culture in regional and international forums, showcasing the rich heritage of traditional performing arts and fostering cultural dialogue with diverse audiences.


English Museum Shines Light on Mary Shelley and Her Gothic Classic ‘Frankenstein’ 

Kim Morgan and Guillermo del Toro attend a premiere for the film "Frankenstein", at the Academy Museum of Motion Pictures in Los Angeles, California, US, October 6, 2025. (Reuters)
Kim Morgan and Guillermo del Toro attend a premiere for the film "Frankenstein", at the Academy Museum of Motion Pictures in Los Angeles, California, US, October 6, 2025. (Reuters)
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English Museum Shines Light on Mary Shelley and Her Gothic Classic ‘Frankenstein’ 

Kim Morgan and Guillermo del Toro attend a premiere for the film "Frankenstein", at the Academy Museum of Motion Pictures in Los Angeles, California, US, October 6, 2025. (Reuters)
Kim Morgan and Guillermo del Toro attend a premiere for the film "Frankenstein", at the Academy Museum of Motion Pictures in Los Angeles, California, US, October 6, 2025. (Reuters)

On a window of a Bath townhouse, one of the southwestern English city’s most famous residents looks out at passersby. Inside is Mary Shelley’s House of Frankenstein, a museum dedicated to the writer and her Gothic novel, published in 1818, which has inspired numerous screen adaptations, with the latest being Mexican filmmaker Guillermo del Toro’s Oscar contender.

“‘Frankenstein' is regarded as one of the most important books in English literature ... It's the world's first science fiction novel,” said Chris Harris, co-founder and director of the immersive attraction.

“It's a very modern story ... he's trying to fit in, but he's abandoned ... and rejected and ‌has prejudice thrown ‌towards him. And you think, well, from prejudice comes violence, which is ‌happening ⁠nowadays.”

'FEAR ABOUT CHANGE'

Born ⁠Mary Wollstonecraft Godwin, Shelley came up with the idea for “Frankenstein; or, the Modern Prometheus” at 18 years old. She and her future husband, poet Percy Bysshe Shelley, were staying by Lake Geneva in 1816 with Lord Byron when the latter challenged their group to write a ghost story. She found inspiration there.

Back in England, she moved to Bath, where she penned key chapters before finishing the book - about the scientist Victor Frankenstein, who brings to life a creature ⁠assembled from body parts - in the town of Marlow.

"It plays on ‌people's fears about change," Harris said. "Now Frankenstein is a ‌metaphor for anything we're scared of."

The first "Frankenstein" adaptation was a musical, he said.

“The Creature in her ‌book is sensitive, he talks ... but in the play, he was rendered into a ‌monster. He didn't talk, he was mute. He just went around killing people,” Harris said.

"So, right from the off, he's been sort of invented in a slightly different way. And that's happened all the way through the evolution of film and theatre ... So it's interesting to see del Toro's ‌film; they're exploring a different side of him."

OSCAR AND BAFTA NOMINATIONS

That film, with nine Oscar nominations including best picture, shows actor ⁠Jacob Elordi's Creature as ⁠gentle and hungry for knowledge but facing resentment. Elordi received Best Supporting Actor nods at the Oscars and Sunday's BAFTA Film Awards, Britain's top movie honors, where "Frankenstein" has eight nominations.

While del Toro's movie differs from the book in several ways, including omitting the Creature's murders, Harris said physically it was "a similar recreation" of Shelley's description.

The museum has its own animatronic, standing in Victor Frankenstein's recreated laboratory. Elsewhere, visitors learn about Shelley’s life, tragedies she faced and her interest in science.

Nearby, by Bath Abbey, is a 2018 plaque marking where Shelley lived in 1816-1817 and worked on the book.

Bath is also associated with another female novelist, Jane Austen, who is celebrated annually with a festival. Harris, who opened his museum in 2021, says Shelley deserves more recognition.

“We just want people to understand that this is an extraordinary young woman who came up with one of the most enduring books ever written, that will never go out of fashion.”