Diriyah Company announced the launch of "Diriyah House" in London’s One Hyde Park in Knightsbridge, marking a strategic move to strengthen its global presence and attract international investment, reported the Saudi Press Agency on Wednesday.
Diriyah House serves as a marketing platform designed to deliver immersive experiences for investors and stakeholders interested in Diriyah, a cultural destination in the Saudi capital, Riyadh, projected to welcome more than 50 million visits annually by 2030.
The house features a marketing suite showcasing the Diriyah Masterplan and offers interactive content that enables visitors to explore the vision and components of the masterplan in a modern and engaging format aligned with global investor expectations.
Commenting on the occasion, Diriyah Company Group CEO Jerry Inzerillo said: “We are thrilled to launch the Diriyah House in the heart of London, where our team will present Diriyah’s story on a global stage through a distinctive experience worthy of its heritage.”
“This step advances our international reach as we build one of the world’s most iconic destinations rooted in the Kingdom’s history, culture, and identity.”
Diriyah House is set to officially open in early July 2025 in partnership with Sotheby’s International Realty, which will operate the facility.
