Netflix Ad Tier has Nearly 5 Mln Monthly Active Users

This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)
This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)
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Netflix Ad Tier has Nearly 5 Mln Monthly Active Users

This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)
This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)

Netflix Inc's recently launched ad-supported tier reaches nearly 5 million active users per month, executives said on Wednesday in a pitch that emphasized the breadth of its programming to potential advertisers.

The streaming video pioneer launched a $7-per-month option with commercials last November in 12 markets, including the US, as an alternative to ad-free plans that start at $10 a month. It was designed to attract more customers and add a new revenue stream as competition for online viewers intensified.

On Wednesday, Netflix made its first presentation to advertisers at the annual ritual known as the upfronts, where networks aim to lock in ad commitments for upcoming shows. Walt Disney Co, Comcast Corp and other companies also are vying for digital ad dollars.

Netflix executives stressed the company's wide range of programming, from sci-fi hit "Stranger Things" to Korean drama "Squid Game" and upcoming action movie sequel "Extraction 2."

"No other entertainment company aspires to create great movies and shows across so many genres in so many countries, and for such a broad, diverse audience," Reuters quoted Bela Bajaria, chief content officer for Netflix, as saying.

Jeremi Gorman, Netflix's president of worldwide advertising, said that global monthly active users had reached 5 million. Monthly active users count all adult profiles used on one account with ads. Children's profiles do not run commercials.

Netflix reported 232.5 million paying subscribers around the world as of the end of March.



Venice Film Festival Lineup includes ‘Joker 2,’ Films with Pitt, Clooney, Jolie, More

The lineup for the 81st edition of the festival, unveiled early Tuesday, also includes new films starring Brad Pitt, George Clooney, Angelina Jolie, Nicole Kidman, Daniel Craig and Jude Law - The AP
The lineup for the 81st edition of the festival, unveiled early Tuesday, also includes new films starring Brad Pitt, George Clooney, Angelina Jolie, Nicole Kidman, Daniel Craig and Jude Law - The AP
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Venice Film Festival Lineup includes ‘Joker 2,’ Films with Pitt, Clooney, Jolie, More

The lineup for the 81st edition of the festival, unveiled early Tuesday, also includes new films starring Brad Pitt, George Clooney, Angelina Jolie, Nicole Kidman, Daniel Craig and Jude Law - The AP
The lineup for the 81st edition of the festival, unveiled early Tuesday, also includes new films starring Brad Pitt, George Clooney, Angelina Jolie, Nicole Kidman, Daniel Craig and Jude Law - The AP

Five years after “Joker” won the top prize at the Venice Film Festival, filmmaker Todd Phillips is returning with the sequel. “Joker: Folie à Deux” will play in competition with 20 other titles, festival organizers said Tuesday.

The highly anticipated follow-up to the blockbuster comic book film stars Joaquin Phoenix as the mentally ill Arthur Fleck and Lady Gaga as Harley Quinn.

The lineup for the 81st edition of the festival, unveiled early Tuesday, also includes new films starring Brad Pitt, George Clooney, Angelina Jolie, Nicole Kidman, Daniel Craig and Jude Law, The AP reported.

Among the films playing alongside “Joker 2” in competition are Pablo Larraín's Maria Callas film “Maria,” starring Jolie; Walter Salles' “I'm Still Here"; the erotic thriller “Babygirl” starring Kidman and Harris Dickinson from filmmaker Halina Reijn; Luca Guadagnino’s William S. Burrough’s adaptation “Queer,” with Craig and Jason Schwartzman; and Pedro Almodóvar’s first English-language film, “The Room Next Door,” starring Julianne Moore and Tilda Swinton. Set in New England, the filmmaker has said it’s about an imperfect mother and a resentful daughter.

“The Order,” Justin Kurzel’s 80s-set crime thriller about the white supremacist group starring Law as an FBI agent, Nicholas Hoult and Jurnee Smollett, will also be in competition, as will Brady Corbet’s “The Brutalist,” with Adrien Brody, Guy Pearce, Felicity Jones and Joe Alwyn. Shot on 70mm, the 215-minute epic is about a Hungarian Auschwitz survivor who goes to the United States.

Pitt and Clooney will reunite in Jon Watts’ “Wolfs,” an adrenaline packed action-comedy about a few fixers that will screen out of competition.

Several interesting films playing in the horizons extra section include “September 5,” about the live television coverage of the Munich Olympics, starring Peter Sarsgaard; John Swab’s “King Ivory,” with Ben Foster and James Badge Dale; and Alex Ross Perry’s film about Stephen Malkmus’ California rock band Pavement.

Venice will also screen Peter Weir’s 2003 epic “Master and Commander: The Far Side of the World,” in conjunction with his lifetime achievement award.

Seven episodes of Alfonso Cuarón’s psychological thriller series “Disclaimer” will also premiere at the festival. The AppleTV+ show is based on a novel about a documentary journalist and a secret she’s been keeping. It stars Cate Blanchett and Kevin Kline and will debut on the streamer in October.

Among the nonfiction titles playing out of competition are Kevin Macdonald and Sam Rice-Edwards’ “One to One: John & Yoko,” which reconstructs the New York years of the Beatle and his wife; Errol Morris’ “Separated,” about the separation of immigrant children from their parents in the US; Anastasia Trofimova’s “Russians at War”; Göran Hugo Olsson's “Israel Palestine on Swedish TV 1958-1989”; “Riefenstahl,” about the German propagandist; And another Beatles-focused doc, “The Things We Said Today,” a time capsule of their arrival in New York and first concert at Shea Stadium.

Last year’s festival took place amid the actors’ strike. Although some attended under interim agreements, like Adam Driver and Penelope Cruz for “Ferrari” and “Priscilla” stars Cailee Spaeny and Jacob Elordi, the festival was lacking its usual, consistent supply of star power. But its awards season influence remained strong: Seven Venice world premieres went on to get 24 Oscar nominations and five wins: Four for “Poor Things” and one for Wes Anderson’s “The Wonderful Story of Henry Sugar.”

Venice is a significant launching ground for awards hopefuls and the first major stop of a busy fall film festival season, with Toronto, Telluride and the New York Film Festivals close behind.

The 81st edition kicks off on August 28, with the world premiere of Tim Burton’s “Beetlejuice, Beetlejuice.” All of the main cast, including Michael Keaton, are expected to grace the red carpet. The Venice Film Festival runs through Sept. 7.