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Netflix Ad Tier has Nearly 5 Mln Monthly Active Users

This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)
This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)
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Netflix Ad Tier has Nearly 5 Mln Monthly Active Users

This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)
This photo taken on March 24, 2023 shows a man walking past a Netflix display during a media tour and press conference at the office of streaming giant Netflix in the Roppongi area of Tokyo. (Photo by Richard A. Brooks / AFP)

Netflix Inc's recently launched ad-supported tier reaches nearly 5 million active users per month, executives said on Wednesday in a pitch that emphasized the breadth of its programming to potential advertisers.

The streaming video pioneer launched a $7-per-month option with commercials last November in 12 markets, including the US, as an alternative to ad-free plans that start at $10 a month. It was designed to attract more customers and add a new revenue stream as competition for online viewers intensified.

On Wednesday, Netflix made its first presentation to advertisers at the annual ritual known as the upfronts, where networks aim to lock in ad commitments for upcoming shows. Walt Disney Co, Comcast Corp and other companies also are vying for digital ad dollars.

Netflix executives stressed the company's wide range of programming, from sci-fi hit "Stranger Things" to Korean drama "Squid Game" and upcoming action movie sequel "Extraction 2."

"No other entertainment company aspires to create great movies and shows across so many genres in so many countries, and for such a broad, diverse audience," Reuters quoted Bela Bajaria, chief content officer for Netflix, as saying.

Jeremi Gorman, Netflix's president of worldwide advertising, said that global monthly active users had reached 5 million. Monthly active users count all adult profiles used on one account with ads. Children's profiles do not run commercials.

Netflix reported 232.5 million paying subscribers around the world as of the end of March.

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Eminem Brings Taylor Swift's Historic Reign at No. 1 to an End, Stevie Wonder's Record Stays Intact

Eminem performs at the Bonnaroo Music and Arts Festival on June 9, 2018, left, and Taylor Swift performs at Wembley Stadium in London as part of her Eras Tour on June 21, 2024. (AP Photo)
Eminem performs at the Bonnaroo Music and Arts Festival on June 9, 2018, left, and Taylor Swift performs at Wembley Stadium in London as part of her Eras Tour on June 21, 2024. (AP Photo)
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Eminem Brings Taylor Swift's Historic Reign at No. 1 to an End, Stevie Wonder's Record Stays Intact

Eminem performs at the Bonnaroo Music and Arts Festival on June 9, 2018, left, and Taylor Swift performs at Wembley Stadium in London as part of her Eras Tour on June 21, 2024. (AP Photo)
Eminem performs at the Bonnaroo Music and Arts Festival on June 9, 2018, left, and Taylor Swift performs at Wembley Stadium in London as part of her Eras Tour on June 21, 2024. (AP Photo)

Eminem's latest album, “The Death of Slim Shady (Coup de Grâce),” has debuted at No. 1 on the Billboard 200, unseating Taylor Swift's "The Tortured Poets Department" after 12 weeks.
In its first week, “The Tortured Poets Department” hit 891.34 million album streams stateside, according to Luminate, the biggest streaming week for an album in history, The Associated Press said.
Swift's album debuted at No. 1 in April and held the top spot for three months. She is the only woman to have done so; Swift beat the previous record held by Whitney Houston's 1987 album, “Whitney.” It spent its first 11 weeks at No. 1.
“The Tortured Poets Department” tied Morgan Wallen's 2023 album “One Thing at a Time,” which also debuted at No. 1 and stayed there for 12 consecutive weeks. (It would later remerge at the top spot, spending 19 weeks total at No. 1.)
The only album to outperform them is Stevie Wonder’s 1976 masterpiece, “Songs in the Key of Life.” It spent 13 weeks at No. 1 after debuting in the top spot; 14 weeks there in total.
“The Death of Slim Shady (Coup de Grâce)" is Eminem's 12th album and his 11th to hit No. 1. “The Tortured Poets Department” dropped to No. 4 as a result. In the second slot is K-pop boy band ENHYPHEN's “ROMANCE:UNTOLD” and irreverent country Zach Bryan's “The Great American Bar Scene” is at No. 3.