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WWE's WrestleMania 40 Ticket Sales Show Strength of the Brand Months Before 2-Day Event 

A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. (AP)
A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. (AP)
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WWE's WrestleMania 40 Ticket Sales Show Strength of the Brand Months Before 2-Day Event 

A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. (AP)
A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. (AP)

WWE is flexing its branding muscle, selling more than 90,000 tickets to next year's WrestleMania about eight months before the premium live event is held and before a single match has been announced.

Tickets for WrestleMania 40, which will take place in Philadelphia on April 6 and 7, 2024, went on sale on Friday. In one day, ticket sales for WrestleMania 40 topped the all-time total gross record of $21.6 million set by this year's WrestleMania 39.

The blockbuster ticket sales come on the heels of this month's SummerSlam, which had ticket sales of $8.5 million, the largest amount for any non-WrestleMania event ever.

WWE's WrestleMania is the Super Bowl for the sports entertainment company. The company successfully shifted it to a two-day event during the COVID-19 pandemic in 2020 and has kept that model in place.

Much like NFL fans with the Super Bowl, wrestling fans will travel from all over to attend a WrestleMania event and make a full weekend of it. Many take part in meet and greets with wrestlers, buy exclusive merchandise and view historical wrestling artifacts on display before attending the event.

WrestleMania has built up the value of the brand over the years by having its matches be the payoff for storylines involving its top stars, mixing in celebrities, surprises, and providing over-the-top flair, whether it be through the gear wrestlers wear or their ring entrances.

Die-hard fans know what they can expect, which makes it easier for them to buy tickets months ahead of time when they don't yet know what a single match will be.

World Wrestling Entertainment Inc. has also used its marketing skills to push WrestleMania ticket sales. Some of the company's top wrestlers have recently made appearances in Philadelphia to promote the event, including a cross promotion with the NFL's Philadelphia Eagles, with wrestling fans being able to follow it all via WWE's social media platforms.

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Entertainment

Trevor Noah Is Tapped to Once Again Host the Grammy Awards

Trevor Noah arrives at the Vanity Fair Oscar Party on March 12, 2023, in Beverly Hills, Calif. (AP)
Trevor Noah arrives at the Vanity Fair Oscar Party on March 12, 2023, in Beverly Hills, Calif. (AP)
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Trevor Noah Is Tapped to Once Again Host the Grammy Awards

Trevor Noah arrives at the Vanity Fair Oscar Party on March 12, 2023, in Beverly Hills, Calif. (AP)
Trevor Noah arrives at the Vanity Fair Oscar Party on March 12, 2023, in Beverly Hills, Calif. (AP)

The Grammy Awards are sticking with their man: Trevor Noah will host the show for the fifth consecutive time, the Grammys announced Tuesday.

The comedian, best known for hosting Comedy Central’s “The Daily Show” from 2015 to 2022, will once more be front and center Feb. 2, when the awards show is broadcast live from Crypto.com Arena in Los Angeles on CBS. This year's telecast will also raise funds to support relief efforts after wildfires devastated the Grammys' hometown, the statement said.

Each of the last three telecasts has improved on the last's ratings, culminating in 2024, when 16.9 million Americans watched — the highest TV audience since the 2020 ceremony.

Last year, the comedian joked about the relationship between Taylor Swift and Travis Kelce, and made fun of TikTok and Universal Music Group. “So anything can happen, right?” he said in his monologue. “This is like flying in a Boeing airplane. One minute there’s a door, the next one we are outside.”

The only other people to host five or more Grammy telecasts were musical artists: Andy Williams hosted seven shows, followed by John Denver with six and LL Cool J with five.

In addition to host, Noah will be a producer — and a nominee. His “Where Was I” has a nod for best comedy album. Noah was nominated in the same category last year for “I Wish You Would,” losing to Dave Chappelle. This time he’s up against offerings by Chappelle again, Ricky Gervais, Jim Gaffigan and Nikki Glaser, who hosted the Golden Globes.

Beyoncé goes into the night with the most nods. “Cowboy Carter” is up for album and country album of the year, and “Texas Hold ’Em” is nominated for record, song and country song of the year. Post Malone is just behind Beyoncé, with seven nominations, tied with Billie Eilish, Kendrick Lamar and Charli XCX, who earned her first nominations as a solo artist.