WWE's WrestleMania 40 Ticket Sales Show Strength of the Brand Months Before 2-Day Event 

A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. (AP)
A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. (AP)
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WWE's WrestleMania 40 Ticket Sales Show Strength of the Brand Months Before 2-Day Event 

A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. (AP)
A WrestleMania sign hangs over the crowd during the WWE Monday Night RAW event, Monday, March 6, 2023, in Boston. (AP)

WWE is flexing its branding muscle, selling more than 90,000 tickets to next year's WrestleMania about eight months before the premium live event is held and before a single match has been announced.

Tickets for WrestleMania 40, which will take place in Philadelphia on April 6 and 7, 2024, went on sale on Friday. In one day, ticket sales for WrestleMania 40 topped the all-time total gross record of $21.6 million set by this year's WrestleMania 39.

The blockbuster ticket sales come on the heels of this month's SummerSlam, which had ticket sales of $8.5 million, the largest amount for any non-WrestleMania event ever.

WWE's WrestleMania is the Super Bowl for the sports entertainment company. The company successfully shifted it to a two-day event during the COVID-19 pandemic in 2020 and has kept that model in place.

Much like NFL fans with the Super Bowl, wrestling fans will travel from all over to attend a WrestleMania event and make a full weekend of it. Many take part in meet and greets with wrestlers, buy exclusive merchandise and view historical wrestling artifacts on display before attending the event.

WrestleMania has built up the value of the brand over the years by having its matches be the payoff for storylines involving its top stars, mixing in celebrities, surprises, and providing over-the-top flair, whether it be through the gear wrestlers wear or their ring entrances.

Die-hard fans know what they can expect, which makes it easier for them to buy tickets months ahead of time when they don't yet know what a single match will be.

World Wrestling Entertainment Inc. has also used its marketing skills to push WrestleMania ticket sales. Some of the company's top wrestlers have recently made appearances in Philadelphia to promote the event, including a cross promotion with the NFL's Philadelphia Eagles, with wrestling fans being able to follow it all via WWE's social media platforms.



Starry Sundance Fest Moves Ahead in Wake of LA Fires 

US actress/singer Jennifer Lopez arrives for the Academy of Motion Picture Arts and Sciences' 15th Annual Governors Awards at the Ray Dolby Ballroom in Los Angeles on November 17, 2024. (AFP)
US actress/singer Jennifer Lopez arrives for the Academy of Motion Picture Arts and Sciences' 15th Annual Governors Awards at the Ray Dolby Ballroom in Los Angeles on November 17, 2024. (AFP)
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Starry Sundance Fest Moves Ahead in Wake of LA Fires 

US actress/singer Jennifer Lopez arrives for the Academy of Motion Picture Arts and Sciences' 15th Annual Governors Awards at the Ray Dolby Ballroom in Los Angeles on November 17, 2024. (AFP)
US actress/singer Jennifer Lopez arrives for the Academy of Motion Picture Arts and Sciences' 15th Annual Governors Awards at the Ray Dolby Ballroom in Los Angeles on November 17, 2024. (AFP)

The US film industry's first big gathering since fires devastated Los Angeles will begin Thursday at the Sundance festival, where highlights include a glitzy new Jennifer Lopez musical and a dark Benedict Cumberbatch drama.

Hollywood's annual pilgrimage to the Rocky Mountains to premiere the coming year's most-anticipated indie films is taking place in somber circumstances, after the blazes that killed at least 27 people and brought the entertainment capital to a halt.

Festival chiefs held lengthy talks with filmmakers, including those "who lost homes or were displaced" by the blazes, before deciding to press ahead, said Sundance director Eugene Hernandez.

Organizers heard "harrowing stories of people running out of their homes, evacuating... with their hard drives under their arms" to ensure their films survived, he told AFP.

"Everybody to a person just wants to look forward and wants to look ahead... it'll be a nice moment of reunion and community."

Among the 88 features being screened in Utah's Park City is "Rebuilding," about a rancher who loses everything in a wildfire.

"It takes on an added poignance, for those who will watch it next week," said Hernandez.

Josh O'Connor, known for "The Crown" and "Challengers," plays the lead role.

"It's an incredible film, and one that we felt was important to show, based on that spirit of resilience," said Sundance programming director Kim Yutani.

"I think it will be a particularly moving one for people to see."

- J-Lo, Cumberbatch -

A-lister Lopez brings her first film to Sundance, with "Kiss of the Spider Woman."

From "Dreamgirls" director Bill Condon, the film is based on the Broadway adaptation of Argentine author Manuel Puig's famous novel.

Lopez plays Aurora, a silver-screen diva whose life and roles are discussed by two mismatched prisoners as they form an unlikely bond in their grim cell.

While harking back to grand Golden Age Hollywood musicals with its fabulous costumes and Lopez's "knockout musical performance," the film is a more dramatic and independent take on the genre, said Hernandez.

Cumberbatch stars in another literary adaptation, "The Thing With Feathers," based on Max Porter's experimental and poetic novel about a grieving husband and two young sons.

"It's one of these juicy roles that big actors relish taking a bite out of," said Yutani.

Family tragedy and fatherhood are also the themes of "Omaha," with John Magaro ("Past Lives") delivering "an emotional gut punch of a role" that could spell awards, according to Yutani.

Rapper A$AP Rocky and late-night host Conan O'Brien make up the eclectic cast of mystery "If I Had Legs I'd Kick You."

And "The Bear" star Ayo Edebiri teams up with John Malkovich for thriller "Opus," about a young writer investigating the mysterious disappearance of a legendary pop star.

- Music, politics -

Music is also a prominent theme of Sundance's documentary selection, which has launched several of the most recent Oscar-winning non-fiction films.

A new "must-see" Jeff Buckley documentary features never-before-seen footage from "three very important women in his life, including his mother," said Yutani.

Elegance Bratton explores the Chicago roots of house music with "Move Ya Body: The Birth of House," while Oscar-winning director Questlove examines funk pioneer Sly Stone in "Sly Lives! (aka The Burden of Black Genius)."

Politics will again be prominent.

Former New Zealand leader Jacinda Ardern is expected in town to promote behind-the-scenes documentary "Prime Minister."

"The Jinx" director Andrew Jarecki explores violence and corruption in the US prison system with "The Alabama Solution."

And, days after the Gaza ceasefire agreement took effect, Palestinian-American director Cherien Dabis will unveil her "groundbreaking" new film "All That's Left of You," which has been given a highly prominent Saturday evening premiere at Sundance's biggest venue.

"That is not an accident. This is a really special one," said Yutani.

"I have not seen a film about a Palestinian family told in quite this way."

The 2025 Sundance Film Festival runs from January 23 through February 2.