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Amazon to Start Ads on Prime Video from 2024

FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo
FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo
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Amazon to Start Ads on Prime Video from 2024

FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo
FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo

Amazon.com said on Friday Prime Video shows and movies will include limited advertisements from early 2024.
The US tech giant said the advertisements will be introduced in the United States, the UK, Germany and Canada in early 2024, followed by France, Italy, Spain, Mexico and Australia later in the year.
Amazon will roll out an ad-free subscription tier for an additional $2.99 per month for US Prime members. Prime subscription in the US costs $14.99 per month or $139 per year.
Live event content such as sports will continue to include advertising even if the subscriber has paid for the ad-free plan, Amazon said.

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Entertainment

Village People, Carrie Underwood to Perform at Trump Inauguration

Carrie Underwood performs at Times Square on New Year's Eve in New York City, US, December 31, 2024. (Reuters)
Carrie Underwood performs at Times Square on New Year's Eve in New York City, US, December 31, 2024. (Reuters)
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Village People, Carrie Underwood to Perform at Trump Inauguration

Carrie Underwood performs at Times Square on New Year's Eve in New York City, US, December 31, 2024. (Reuters)
Carrie Underwood performs at Times Square on New Year's Eve in New York City, US, December 31, 2024. (Reuters)

The Village People -- the group behind "Y.M.C.A," a staple of Donald Trump's rallies -- said Monday they have accepted an invitation from the president-elect to perform at events connected to next week's inauguration.

Singer Victor Willis said in a statement on Facebook the Village People would "participate in inaugural activities, including at least one event with President Elect Trump."

"We know this won't make some of you happy to hear, however, we believe that music is to be performed without regard to politics," Willis continued.

"Our song Y.M.C.A. is a global anthem that hopefully helps bring the country together after a tumultuous and divided campaign where our preferred candidate lost.

"Therefore, we believe it's now time to bring the country together with music which is why VILLAGE PEOPLE will be performing at various events as part of the 2025 Inauguration of Donald J. Trump."

Trump's campaigns have frequently played the 1970s-era hit at rallies during his multiple bids for office, with the Republican often dancing onstage to it.

Also on Monday, famed country singer Carrie Underwood said she had accepted an invitation to perform during the inauguration slated for January 20.

"I love our country and am honored to have been asked to sing at the Inauguration and to be a small part of this historic event," Underwood said in a statement.

"I am humbled to answer the call at a time when we must all come together in the spirit of unity and looking to the future."

The 41-year-old is scheduled to sing "America the Beautiful," according to a schedule released by the Trump team.

Historically the president-elect has had a rocky relationship with most figures in the entertainment world, many of whom have admonished him for playing their music at his rallies -- including, at times, the Village People.

During his first term several artists threatened to boycott their own induction ceremonies into the prestigious Kennedy Center pantheon if Trump attended those gala -- which he ultimately never did.