Amazon to Start Ads on Prime Video from 2024

FILE PHOTO: The logo of Amazon is seen, November 15, 2022.  REUTERS/Pascal Rossignol/File Photo
FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo
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Amazon to Start Ads on Prime Video from 2024

FILE PHOTO: The logo of Amazon is seen, November 15, 2022.  REUTERS/Pascal Rossignol/File Photo
FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo

Amazon.com said on Friday Prime Video shows and movies will include limited advertisements from early 2024.
The US tech giant said the advertisements will be introduced in the United States, the UK, Germany and Canada in early 2024, followed by France, Italy, Spain, Mexico and Australia later in the year.
Amazon will roll out an ad-free subscription tier for an additional $2.99 per month for US Prime members. Prime subscription in the US costs $14.99 per month or $139 per year.
Live event content such as sports will continue to include advertising even if the subscriber has paid for the ad-free plan, Amazon said.



'Den of Thieves 2' Opens at No. 1 as 'Better Man' Flops

This image released by Lionsgate shows Gerard Butler, left, and O'Shea Jackson Jr. in a scene from "Den of Thieves 2: Pantera." (Rico Torres/Lionsgate via AP)
This image released by Lionsgate shows Gerard Butler, left, and O'Shea Jackson Jr. in a scene from "Den of Thieves 2: Pantera." (Rico Torres/Lionsgate via AP)
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'Den of Thieves 2' Opens at No. 1 as 'Better Man' Flops

This image released by Lionsgate shows Gerard Butler, left, and O'Shea Jackson Jr. in a scene from "Den of Thieves 2: Pantera." (Rico Torres/Lionsgate via AP)
This image released by Lionsgate shows Gerard Butler, left, and O'Shea Jackson Jr. in a scene from "Den of Thieves 2: Pantera." (Rico Torres/Lionsgate via AP)

On a quiet weekend in movie theaters, while much of Hollywood’s attention was on the wildfires that continue to rage in Los Angeles, Lionsgate’s “Den of Thieves 2: Pantera” debuted atop the box office with $15.5 million, according to studio estimates Sunday.
Mid-January is often a slow moviegoing period, and that was slightly exacerbated by the closures of about 10 theaters in Los Angeles, the country’s top box-office market, The Associated Press reported.
A sequel to the Gerard Butler 2018 heist thriller, “Den of Thieves 2” performed similarly to the original. The first installment, released by STX, opened with $15.2 million seven years ago. O’Shea Jackson Jr. co-stars in the sequel, which debuted in 3,008 North American theaters.
Butler's films are becoming something of a regular feature in January. He also starred in “Plane,” which managed $32.1 million after launching on Jan. 13 in 2023.
“Den of Thieves 2,” made for about $40 million, was a bit more costly to make. Audiences liked it well enough, giving it a “B+” CinemaScore. Reviews (58% fresh on Rotten Tomatoes) weren’t particularly good. But it counted as Lionsgate’s first No.1 opening since “The Hunger Games: The Ballad of Songbirds and Snakes” in November 2023.
Also entering wide release over the weekend was the Robbie Williams movie “Better Man,” one of the more audacious spins on the music biopic in recent years. Rather than going the more tradition routes of Elton John (“Rocketman”) or Elvis Presley (“Elvis”), the British popstar is portrayed by a CGI chimpanzee in Michael Gracey’s film.
The Paramount Pictures release, produced for $110 million and acquired by Paramount for $25 million, didn’t catch on much better than Williams’ previous forays into the United States. It tanked, with $1.1 million in ticket sales from 1,291 locations. Gracey’s previous feature, 2017’s “The Greatest Showman” ($459 million worldwide), fared far better in theaters. Reviews, however, have been very good for “Better Man.”
It was bested by “The Last Showgirl,” the Las Vegas drama starring Pamela Anderson. The Roadside Attractions release expanded to 870 theaters and collected $1.5 million.
Also outdoing “Better Man” was Brady Corbet’s “The Brutalist.” Coming off winning best drama at the Golden Globes, the A24 postwar epic grossed a hefty $1.4 million from just 68 locations. It expands wider in the coming weeks.
The weekend's lion share of business went to holiday holdovers, including “Mufasa: The Lion King,” “Sonic the Hedgehog 3,” “Nosferatu” and “Moana 2.”
In its fourth week of release, Barry Jenkins “Mufasa” continued to do well, adding $13.2 million to bring its total to $539.7 million worldwide. Also on its fourth weekend, “Sonic the Hedgehog 3” padded its $384.8 million global total with $11 million. Robert Eggers’ “Nosferatu,” the surprise hit of the Christmas period, collected $6.8 million in ticket sales, bringing the vampire tale to $81.1 million domestically.
The Walt Disney Co.’s “Moana 2,” in its seventh week of release, added $6.5 million to bring its global tally to $989.8 million. In the coming days, it will become the third Disney film released in 2024 to notch $1 billion, joining “Inside Out 2” and “Deadpool and Wolverine.”