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Amazon to Start Ads on Prime Video from 2024

FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo
FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo
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Amazon to Start Ads on Prime Video from 2024

FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo
FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo

Amazon.com said on Friday Prime Video shows and movies will include limited advertisements from early 2024.
The US tech giant said the advertisements will be introduced in the United States, the UK, Germany and Canada in early 2024, followed by France, Italy, Spain, Mexico and Australia later in the year.
Amazon will roll out an ad-free subscription tier for an additional $2.99 per month for US Prime members. Prime subscription in the US costs $14.99 per month or $139 per year.
Live event content such as sports will continue to include advertising even if the subscriber has paid for the ad-free plan, Amazon said.

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Fans Swarm Hill in Munich, Claiming a High Perch for Watching Taylor Swift Concert for Free 

Thousands of Swift fans gather near concert venue to listen to her performance at the Olympiaberg in the Olympiapark in Munich, Germany, July 28, 2024. (Reuters)
Thousands of Swift fans gather near concert venue to listen to her performance at the Olympiaberg in the Olympiapark in Munich, Germany, July 28, 2024. (Reuters)
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Fans Swarm Hill in Munich, Claiming a High Perch for Watching Taylor Swift Concert for Free 

Thousands of Swift fans gather near concert venue to listen to her performance at the Olympiaberg in the Olympiapark in Munich, Germany, July 28, 2024. (Reuters)
Thousands of Swift fans gather near concert venue to listen to her performance at the Olympiaberg in the Olympiapark in Munich, Germany, July 28, 2024. (Reuters)

Thousands of Taylor Swift fans have gotten free seats to her concerts in Munich on a grassy hill near the concert venue.

The Swifties packed the Olympic Hill, or Olympiaberg, one of the highest elevations in the southern German city, for the second straight day Sunday. That gave them a high perch for watching the singer’s sold-out concert in the nearby Olympic Stadium.

On Saturday, they braved the heat, which reached 31 Celsius (88 Fahrenheit) and claimed their spots hours before the concert began.

Police estimated that about 25,000 gathered on the hill on Saturday, according to the dpa news agency.

On Sunday, fans returned, once again packing the grassy hill with so many people that from a distance the scene looked like an anthill.

Rather than discourage the free viewings, the concert organizer handed out water and emergency blankets to those waiting to protect themselves from the sun, dpa reported.

Sunday’s concert is Swift’s last in Germany as part of her Eras tour. She heads next to the Polish capital, Warsaw, for three concerts this coming week, from Thursday through Saturday.