‘Day of Reckoning’, the much talked about new trailer starring an array of titan names from the world of boxing, has now officially accumulated over 150 million views since its launch only a week ago.
The video, lauded by many for pushing the boundaries of sports promo films with its impressive cinematic quality and originality, was unveiled by Turki Alalshikh, Chairman of the General Entertainment Authority (GEA) a week ago to promote what is an unparalleled fight card by the same name ‘Day of Reckoning’, set to take place on December 23 in Riyadh, Saudi Arabia.
The gripping short film stars a number of the big-name boxers that are due to feature on the night transformed into zombies, and has earned praise globally since its launch across Instagram, X, TikTok, Facebook and YouTube, having accumulated more than 150 million views, including 123 million on X alone.
‘Day of Reckoning’ was directly supervised by Turki Alalshikh, who worked alongside Big Time Creative Shop, the agency founded by GEA as the creative arm of its organization, on its script and production to bring the concept to life, and was directed by Romain Chassaing.
Leading media outlets around the world have described it as ‘one of the greatest fight promos ever’ suggesting it has ‘a hint of Hollywood’, which has ‘ignited the internet’ and left fans ‘buzzing’ for the big night itself this coming Saturday. It includes scenes such as former WBC world title holder Deontay Wilder and Frank Warren, owner of Queensbury Promotions, careering around a corner in a van and two-time Unified World Heavyweight Champion Anthony Joshua signing a contract in blood with Eddie Hearn watching on as he smokes a cigar.
Another heavyweight contender Filip Hrgovic is seen casually replacing one of his eyeballs, while Otto Wallin decapitates a zombie with a single punch.
Director Romain Chassaing said: “The shoot was very, very fun. The boxers really enjoyed it. There was something very cool between [Anthony] Joshua and Eddie [Hearn], they were laughing a lot, and the scene with Frank [Warren] in the van with a crazy [Deontay] Wilder was very fun to shoot, because Wilder is playing it very well.
"With just three days to go until the unprecedented fight night, ‘Day of Reckoning’ sees a co-main event which features Anthony Joshua going up against Otto Wallin, alongside Joseph Parker taking on the Bronze Bomber Deontay Wilder.
