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‘Day of Reckoning’ Boxing Film Exceeds 150 Million Views in Just One Week

‘Day of Reckoning’ new trailer has officially accumulated over 150 million views since its launch only a week ago.
‘Day of Reckoning’ new trailer has officially accumulated over 150 million views since its launch only a week ago.
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‘Day of Reckoning’ Boxing Film Exceeds 150 Million Views in Just One Week

‘Day of Reckoning’ new trailer has officially accumulated over 150 million views since its launch only a week ago.
‘Day of Reckoning’ new trailer has officially accumulated over 150 million views since its launch only a week ago.

‘Day of Reckoning’, the much talked about new trailer starring an array of titan names from the world of boxing, has now officially accumulated over 150 million views since its launch only a week ago.

The video, lauded by many for pushing the boundaries of sports promo films with its impressive cinematic quality and originality, was unveiled by Turki Alalshikh, Chairman of the General Entertainment Authority (GEA) a week ago to promote what is an unparalleled fight card by the same name ‘Day of Reckoning’, set to take place on December 23 in Riyadh, Saudi Arabia.

The gripping short film stars a number of the big-name boxers that are due to feature on the night transformed into zombies, and has earned praise globally since its launch across Instagram, X, TikTok, Facebook and YouTube, having accumulated more than 150 million views, including 123 million on X alone.

‘Day of Reckoning’ was directly supervised by Turki Alalshikh, who worked alongside Big Time Creative Shop, the agency founded by GEA as the creative arm of its organization, on its script and production to bring the concept to life, and was directed by Romain Chassaing.

Leading media outlets around the world have described it as ‘one of the greatest fight promos ever’ suggesting it has ‘a hint of Hollywood’, which has ‘ignited the internet’ and left fans ‘buzzing’ for the big night itself this coming Saturday. It includes scenes such as former WBC world title holder Deontay Wilder and Frank Warren, owner of Queensbury Promotions, careering around a corner in a van and two-time Unified World Heavyweight Champion Anthony Joshua signing a contract in blood with Eddie Hearn watching on as he smokes a cigar.

Another heavyweight contender Filip Hrgovic is seen casually replacing one of his eyeballs, while Otto Wallin decapitates a zombie with a single punch.

Director Romain Chassaing said: “The shoot was very, very fun. The boxers really enjoyed it. There was something very cool between [Anthony] Joshua and Eddie [Hearn], they were laughing a lot, and the scene with Frank [Warren] in the van with a crazy [Deontay] Wilder was very fun to shoot, because Wilder is playing it very well.

"With just three days to go until the unprecedented fight night, ‘Day of Reckoning’ sees a co-main event which features Anthony Joshua going up against Otto Wallin, alongside Joseph Parker taking on the Bronze Bomber Deontay Wilder.

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Warner Bros Discovery Misses Revenue Estimates on Box Office Weakness 

The exterior of the Warner Bros. Discovery Atlanta campus in Atlanta, Georgia, US, May 2, 2023. (Reuters)
The exterior of the Warner Bros. Discovery Atlanta campus in Atlanta, Georgia, US, May 2, 2023. (Reuters)
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Warner Bros Discovery Misses Revenue Estimates on Box Office Weakness 

The exterior of the Warner Bros. Discovery Atlanta campus in Atlanta, Georgia, US, May 2, 2023. (Reuters)
The exterior of the Warner Bros. Discovery Atlanta campus in Atlanta, Georgia, US, May 2, 2023. (Reuters)

Warner Bros Discovery missed first-quarter revenue estimates on Thursday, weighed down by a lack of big box office hits from its studio and weakness in its traditional TV business as consumers continued to abandon cable for streaming.

Like others in the media business, Warner Bros Discovery is losing thousands of cable TV subscribers each year, putting pressure on the company to consistently produce hit content and boost profitability in its streaming business.

The threat of US tariffs on foreign-made films has also added to the headaches of an industry whose biggest-budget films are often produced across several continents.

WBD struggled in the January-March quarter to replicate the success of last year's "Dune: Part Two," which grossed more than $700 million. The company's marquee release for the period, Bong Joon Ho's sci-fi dark comedy "Mickey 17," earned only slightly more than its reported budget at the box office.

That meant studios revenue fell 18% to $2.31 billion, missing estimates of $2.73 billion, according to Visible Alpha.

The company has, however, made a strong start to the second quarter with Ryan Coogler's horror film "Sinners" and the blockbuster "A Minecraft Movie," which has raked in nearly $900 million globally, making it the biggest release of 2025 so far. Its summer lineup also looks strong with "Superman," directed by Marvel's long-time hitmaker James Gunn, set to release in July.

Revenue at the TV networks segment, which includes CNN, Discovery Channel and Animal Planet, fell 7%.

Overall, revenue fell 10% in the first three months of 2025 to $8.98 billion, missing analysts' average estimate of $9.60 billion, according to data compiled by LSEG.