Dwayne Johnson Gets the Rights to the Name ‘The Rock’, Joins Board of WWE Owner TKO Group 

Dwayne Johnson. (AP)
Dwayne Johnson. (AP)
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Dwayne Johnson Gets the Rights to the Name ‘The Rock’, Joins Board of WWE Owner TKO Group 

Dwayne Johnson. (AP)
Dwayne Johnson. (AP)

It is a name that has become almost synonymous with professional wrestling but its bearer, Dwayne Johnson, has never legally owned "The Rock."

That will change under a new agreement with the WWE under which Johnson will also join the board of TKO Group, the sports and entertainment company that houses WWE and UFC.

"The Rock" is a name derived from Johnson's father, WWE Hall of Famer Rocky Johnson, who was the first Black champion in WWE history (alongside partner Tony Atlas), according to the WWE.

Johnson, a movie and wrestling star, has a business portfolio that includes production company Seven Bucks Productions, energy drink company ZOA Energy, Project Rock apparel brand and the United Football League.

"I am thrilled to partner with Dwayne and welcome his immense talent to TKO’s Board," TKO CEO Ariel Emanuel said in a prepared statement. "Dwayne brings an incredible track record of creating content and building globally recognized consumer brands, and he will play a key role in realizing our ambitions for TKO."

TKO Group Holdings Inc. says Johnson's board appointment, effective Tuesday, reflects its "commitment to delivering long-term value and strong performance for shareholders through strategic growth initiatives across both UFC and WWE."

Johnson began his wrestling career with WWE in 1996. He has recently appeared on World Wrestling Entertainment Inc.'s "Smackdown" and "Raw" television programs, with rumors swirling that he may compete at this year's WrestleMania.

"I’m very motivated to help continue to globally expand our TKO, WWE, and UFC businesses as the worldwide leaders in sports and entertainment — while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands to make their dreams come true and deliver for our audiences," Johnson said in a prepared statement. "I’ve been there, I’m still there and this is for them."

TKO also announced Tuesday that Brad Keywell will become a board member. Keywell has co-founded and led multiple companies, including Groupon, Echo Global Logistics, MediaOcean, and Uptake Technologies, where he is currently founder and executive chairman.

The additions of Johnson and Keywell will increase TKO's board from 11 to 13 members.



Take a First Look at the New Harry Potter as HBO Begins Filming Series

 This image released by HBO shows Dominic McLaughlin, who will portray Harry Potter, on the set of HBO series "Harry Potter," scheduled for 2027. (Aidan Monaghan/HBO via AP)
This image released by HBO shows Dominic McLaughlin, who will portray Harry Potter, on the set of HBO series "Harry Potter," scheduled for 2027. (Aidan Monaghan/HBO via AP)
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Take a First Look at the New Harry Potter as HBO Begins Filming Series

 This image released by HBO shows Dominic McLaughlin, who will portray Harry Potter, on the set of HBO series "Harry Potter," scheduled for 2027. (Aidan Monaghan/HBO via AP)
This image released by HBO shows Dominic McLaughlin, who will portray Harry Potter, on the set of HBO series "Harry Potter," scheduled for 2027. (Aidan Monaghan/HBO via AP)

HBO has officially started production on the highly anticipated "Harry Potter" TV series adaption, the network announced Monday, also revealing a first look at the titular character.

The photo released by HBO shows Dominic McLaughlin as Harry Potter, donning the signature Hogwarts uniform paired with round-rim glasses and a lightning bolt scar, not unlike the iconic costume worn by Daniel Radcliffe in the eight-part film series.

The show began production at Warner Bros. Studios Leavesden in the UK, and is expected to debut in 2027.

A new round of actors were announced Monday, including Rory Wilmot as Neville Longbottom, Amos Kitson as Dudley Dursley, Louise Brealey as Madam Rolanda Hooch and Anton Lesser as Garrick Ollivander.

The network announced in late May that McLaughlin was cast as Harry Potter, Arabella Stanton as Hermione Granger, and Alastair Stout as Ron Weasley.

Several high-profile actors have been announced in other key roles, including Paapa Essiedu as Severus Snape, John Lithgow as Albus Dumbledore and Katherine Parkinson as Molly Weasley.

The new series adaption begins production nearly 14 years after the final movie adaption of J.K. Rowling's books, "Harry Potter and the Deathly Hallows: Part 2," was released in theaters.

In addition to the blockbuster movies, the franchise has inspired a Broadway play, video games and theme parks since the first installment was released 28 years ago.

The new series will be "a faithful adaptation of the beloved Harry Potter books," the network previously wrote, and "will feature an exciting and talented cast to lead a new generation of fandom, full of the fantastic detail and much-loved characters Harry Potter fans have adored for over 25 years."