Taylor Swift’s ‘The Tortured Poets Department’ Is Great Sad Pop, Meditative Theater 

US singer-songwriter Taylor Swift arrives for the 66th Annual Grammy Awards at the Crypto.com Arena in Los Angeles on February 4, 2024. (AFP)
US singer-songwriter Taylor Swift arrives for the 66th Annual Grammy Awards at the Crypto.com Arena in Los Angeles on February 4, 2024. (AFP)
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Taylor Swift’s ‘The Tortured Poets Department’ Is Great Sad Pop, Meditative Theater 

US singer-songwriter Taylor Swift arrives for the 66th Annual Grammy Awards at the Crypto.com Arena in Los Angeles on February 4, 2024. (AFP)
US singer-songwriter Taylor Swift arrives for the 66th Annual Grammy Awards at the Crypto.com Arena in Los Angeles on February 4, 2024. (AFP)

Who knew what Taylor Swift's latest era would bring? Or even what it would sound like? Would it build off the moodiness of "Midnights" or the folk of "evermore"? The country or the '80s pop of her latest re-records? Or its two predecessors in black-and-white covers: the revenge-pop of "Reputation" and the literary Americana of "folklore"?

"The Tortured Poets Department," here Friday, is an amalgamation of all of the above, reflecting the artist who — at the peak of her powers — has spent the last few years re-recording her life’s work and touring its material, filtered through synth-pop anthems, breakup ballads, provocative and matured considerations.

In moments, her 11th album feels like a bloodletting: A cathartic purge after a major heartbreak delivered through an ascendant vocal run, an elegiac verse, or mobile, synthesized productions that underscore the powers of Swift's storytelling.

And there are surprises. The lead single and opener "Fortnight" is "1989" grown up — and features Post Malone. It might seem like a funny pairing, but it's a long time coming: Since at least 2018, Swift's fans have known of her love for Malone's "Better Now."

"But Daddy I Love Him" is the return of country Taylor, in some ways — fairytale songwriting, a full band chorus, a plucky acoustic guitar riff, and a cheeky lyrical reversal: "But Daddy I love him / I'm having his baby / No, I'm not / But you should see your faces." (Babies appear on "Florida!!!" and the bonus track "The Manuscript" as well.)

The fictitious "Fresh Out The Slammer" begins with a really pretty psych guitar tone that disappears beneath wind-blown production; the new wave-adjacent "My Boy Only Breaks His Favorite Toys" brings back "Barbie": "I felt more when we played pretend than with all the Kens / 'Cause he took me out of my box."

Even before Florence Welch kicks off her verse in "Florida!!!," the chorus' explosive repetition of the song title hits hard with nostalgic 2010s indie rock, perhaps an alt-universe Swiftian take on Sufjan Stevens' "Illinois."

As another title states, "So Long, London," indeed.

It would be a disservice to read Swift's songs as purely diaristic, but that track — the fifth on this album, which her fans typically peg as the most devastating slot on each album — evokes striking parallels to her relationship with a certain English actor she split with in 2023. Place it next to a sleepy love ode like "The Alchemy," with its references to "touchdown" and cutting someone "from the team" and well ... art imitates life.

Revenge is still a pervasive theme. But where the reprisal anthems on "Midnights" were vindictive, on "The Tortured Poets Department," there are new complexities: "Who's Afraid of Little Old Me?" combines the musical ambitiousness of "evermore" and "folklore" — and adds a resounding bass on the bridge — with sensibilities ripped from the weapons-drawn, obstinate "Reputation." But here, Swift mostly trades victimhood for self-assurance, warts and all.

"Who's afraid of little old me?" she sings. "You should be," she responds.

And yet, "The Smallest Man Who Ever Lived" may be her most biting song to date: "You didn’t measure up in any measure of a man," she sings atop propulsive piano. "I’ll forget you, but I won’t ever forgive," she describes her target, likely the same "tattooed golden retriever," a jejune description, mentioned in the title track.

Missteps are few, found in other mawkish lyrics and songs like "Down Bad" and "Guilty as Sin?" that falter when placed next to the album's more meditative pop moments.

Elsewhere, Swift holds up a mirror to her melodrama and melancholy — she's crying at the gym, don't tell her about "sad," is she allowed to cry? She died inside, she thinks you might want her dead; she thinks she might just die. She listens to the voices that tell her "Lights, camera, bitch, smile / Even when you want to die," as she sings on "I Can Do It with a Broken Heart," a song about her own performances — onstage and as a public figure.

"I'm miserable and nobody even knows!" she laughs at the end of the song before sighing, "Try and come for my job."

"Clara Bow" enters the pantheon of great final tracks on a Swift album. The title refers to the 1920s silent film star who burned fast and bright — an early "It girl" and Hollywood sex symbol subject to vitriolic gossip, a victim of easy, everyday misogyny amplified by celebrity. Once Bow's harsh Brooklyn accent was heard in the talkies, it was rumored, her career was over.

In life, Bow later attempted suicide and was sent to an asylum — the same institution that appears on "Who's Afraid of Little Old Me?" "Clara Bow" works as an allegory and a cautionary tale for Swift, the same way Stevie Nicks' "Mabel Normand" — another tragic silent film star — functioned for the Fleetwood Mac star.

Nicks appears in "Clara Bow," too: "You look like Stevie Nicks in ’75 / The hair and lips / Crowd goes wild."

Later, Swift turns the camera inward, and the song ends with her singing, "You look like Taylor Swift in this light / We’re loving it / You’ve got edge / She never did." The album ends there, on what could be read as self-deprecation but stings more like frustrating self-awareness.

Swift sings about a tortured poet, but she is one, too. And isn't it great that she's allowed herself the creative license?



Demand for Japanese Content Booms Post 'Shogun'

The critical and commercial success of TV's 'Shogun' has helped spark a new wave of Japanese content being developed for global consumption. Michael Tran / AFP/File
The critical and commercial success of TV's 'Shogun' has helped spark a new wave of Japanese content being developed for global consumption. Michael Tran / AFP/File
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Demand for Japanese Content Booms Post 'Shogun'

The critical and commercial success of TV's 'Shogun' has helped spark a new wave of Japanese content being developed for global consumption. Michael Tran / AFP/File
The critical and commercial success of TV's 'Shogun' has helped spark a new wave of Japanese content being developed for global consumption. Michael Tran / AFP/File

But "Shogun", based on the 1975 novel by Australian-British writer James Clavell, broke the mould when the period drama series -- mostly in Japanese and hailed for its authenticity -- won 18 Emmy awards in September.
Other recent Japanese works have also become worldwide hits.
Franco-US-Japanese show "Drops of God", based on a manga of the same name, won best drama series at the International Emmy Awards in November.
Netflix's 2023 adaptation of the manga superhit "One Piece" -- starring Mexican actor Inaki Godoy as the lead -- was hailed by viewers and critics alike and will return for a second season.
More adaptations of major manga and anime hits are in the works, including the superhero adventures of "My Hero Academia" and the ninja escapades of "Naruto".
"Demand from Western markets is clearly increasing," said Kaori Ikeda, managing director at TIFFCOM, the content trade fair affiliated with the Tokyo International Film Festival.
But Japanese companies lack "know-how" when it comes to things like negotiating rights, she told AFP.
So TIFFCOM has organized Tokyo Story Market, a space to facilitate networking and meetings between international producers and Japanese publishers.
'Whitewashing'
Foreign studios are also getting better at avoiding some of the pitfalls of the past, such as the 2017 film version of the manga "Ghost in the Shell" starring Scarlett Johansson.
Critics accused the movie, whose main actors except Takeshi Kitano were all non-Japanese, of "whitewashing".
Similarly, the 2017 supernatural thriller "Death Note" was panned for veering too far from the original manga.
"Manga authors are highly respected and fan communities are very vigilant," said Klaus Zimmermann, producer of "Drops of God".
His adaptation takes some liberties, such as starring a French actor as one of the main characters, but Zimmermann insists it was developed in collaboration with the authors of the original manga.
"It was about finding the spirit of the manga so as not to distort it," he told AFP.
Yuki Takamatsu, a rights negotiator at the manga's publishing house Kodansha, said the process of adapting "Drops of God" was "amazing".
"Everyone was open to tackling those challenges together... At every step, everyone was understanding about how we should do it," he said.
Past failures were in part down to publishers struggling to communicate their wishes to foreign producers, who in turn lacked a proper understanding of manga and anime, Takamatsu said.
"Back just 15, 20 years ago, most of the enquiries we received from those big studios were like, hey, I know 'Dragon Ball', do you have 'Dragon Ball' IP?" Takamatsu told AFP.
"But nowadays, especially since Covid, the producers in their 30s, 40s, they watch anime together with their kids on Netflix or Amazon" and then reach out, he said.
Japanese TV goes global
Japanese broadcasters have also become "better and better (at) presenting and marketing their content" abroad, said Makito Sugiyama, executive director at the Broadcast Program Export Association of Japan (BEAJ).
This includes their participation at global events such as MIPCOM in Cannes, an annual trade show for the television industry, Sugiyama said.
Japanese broadcasters have long had success selling show concepts abroad, like the one for "America's Funniest Home Videos", known in Britain as "You've Been Framed".
Now, some Japanese dramas are also finding a wider echo abroad.
Nippon TV's original drama "Mother" became a hit thanks in part to its Turkish remake, and has been broadcast in around 50 countries.
Western viewers have overcome their initial reluctance to watch series with Asian actors, believes Masaru Akiyama, chief executive of the BEAJ.
"They have got used to it, they don't care anymore. They want to see, they want to feel the stories."
"Shogun" was "a game changer for Japan," he added, and Ikeda agrees.
"That a samurai story with such attention to historical detail can become mainstream entertainment is proof of the potential" of Japanese content, she said.