Bet Awards 2024: Usher Is Honored, Will Smith Returns, and the Election is Top of Mind

Usher accepts the Lifetime Achievement award during the BET Awards on Sunday, June 30, 2024, at the Peacock Theater in Los Angeles. (AP Photo/Chris Pizzello)
Usher accepts the Lifetime Achievement award during the BET Awards on Sunday, June 30, 2024, at the Peacock Theater in Los Angeles. (AP Photo/Chris Pizzello)
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Bet Awards 2024: Usher Is Honored, Will Smith Returns, and the Election is Top of Mind

Usher accepts the Lifetime Achievement award during the BET Awards on Sunday, June 30, 2024, at the Peacock Theater in Los Angeles. (AP Photo/Chris Pizzello)
Usher accepts the Lifetime Achievement award during the BET Awards on Sunday, June 30, 2024, at the Peacock Theater in Los Angeles. (AP Photo/Chris Pizzello)

Usher accepted the lifetime achievement award at the 2024 BET Awards - even if the superstar mused it might be a bit early.
The Grammy winner stayed on his feet as a parade of artists performed his hits - Childish Gambino kicked it off with "U Don´t Have to Call," joined by Keke Palmer, who took the lead on "You Make Me Wanna..." Coco Jones appeared in the audience for a sultry rendition of "There Goes My Baby," serenading Usher and his wife Jenn Goicoechea, The Associated Press said.
Summer Walker hit the stage for "Good Good," Tinashe did "Nice & Slow," Marsha Ambrosius tackled "Superstar" and Chlöe performed "Good Kisser." Teyana Taylor and Victoria Monét teamed up for "Bad Girl," mirroring Usher and Beyoncé´s choreography from their performance of the song. Latto brought the energy for "Yeah!" In some ways, the homage underscored the women that carried much of the night - dominating the performances.
After introductions by Terry Lewis and Jimmy Jam, Usher accepted the award from music executive L.A. Reid.
"Getting here has definitely not been easy, but it has been worth it," Usher began his lengthy speech, reflecting on his career, which has spanned over three decades. He questioned the timing, saying, "I´m still running and gunning and I still love this (expletive) like I did when I was 8 years old," he said.
Much of his speech couldn't be heard to audiences at home because it was censored.
"I forgive each and every person who had anything to say negative about me because it only motivated me to be who I am," he said at one point.
Earlier in the night, Will Smith stood in a circle of fire - joined by Fridayy and the gospel choir Sunday Service - to make the live debut of his latest single, "You Can Make It."
"I don´t know who needs this right now," Smith opened his set. "But I am here to tell you, you can make it."
Mid-way through, Kirk Franklin joined, and then two rapped together. "Nobody gets an easy ride," Smith, who is in the midst of his comeback from slapping Chris Rock at the Oscars two years ago, told the room. "There is wisdom in that fire. Dance in your darkest moments."
The forthcoming presidential election was a huge topic of conversation throughout the show. After Childish Gambino presented Killer Mike with the album of the year award for "Michael," the rapper used his acceptance speech to address his Grammys arrest and voting.
"Technically, I was not supposed to be here. I was put in handcuffs, and I was marched out of this building. But I want to tell you, look at God. ´Cause I´m back, baby. I´m back and I´m winning," he said in his speech. Killer Mike was arrested at the Grammys earlier this year over a physical altercation he said was caused by an "over-zealous" security guard; he was not charged over the incident.
"They going to tell you who we vote for is important," he continued his speech, "And it is who we vote for on the big stage. It´s important, but it´s more important you know who your city council person is, who your prosecutor is."
Megan Thee Stallion opened the show by emerging from an egg - a metaphor for her a new musical rebirth - before diving into with an energetic medley of her new singles "Hiss" and "Boa."
"BET, Where my girls at?" she said, shouting out Monét and Jones in the crowd before launching into "Where Them Girls At" - a track that's been an immediate fan favorite since Friday's release of her third studio album, "Megan."
Taraji P. Henson hosted the show at the Peacock Theater in Los Angeles. Her opening monologue was a performance, Henson rapping "It's about us," in a loose parody of Kendrick Lamar's "Not Like Us," which he released in the midst of his reignited feud with Drake.
"No beef in here tonight," she joked, "Can we say plant-based?"
Tyla, the Johannesburg , South African amapiano superstar, won two honors on the show, starting with best international act.
Later in the night, she'd take home the award for best new artist. "This is crazy," she said. "I just want to dedicate this one to Africa."
Monét, who earlier this year won the Grammy for best new artist, made her BET debut and set a high bar for performances, condensing a full set into a few mins with three costume changes and a pair of songs, "On My Mama" and "Alright."
Then Sexyy Red took the stage, performing her smooth bedroom ballad "U My Everything" before moving to another stage and a costume change - tackling "Get It Sexyy" in front of an LED screen depicting the White House and dancers dressed like the Secret Service.
The show took a tonal shift when VanVan and Heiress Harris, two child rappers, their empowerment anthem "Be You" in a school room set. Harris is the daughter of rapper T.I. and singer Tiny Harris.
Best female R&B/pop artist went to SZA and best actress to Regina King, both of whom were not in attendance; the BET HER award went to Monét for "On My Mama." She brought her mother up to accept it.
Country musician Tanner Adell brought her "Buckle Bunny" and her new song, "Cowboy Break My Heart." GloRilla emerged from above, descending to join her dancers for "Yeah Glo!" and "Wanna Be" - the latter of which saw a surprise appearance from Megan Thee Stallion. Shaboozey kept the country coming with "A Bar Song (Tipsy)" and was joined by rapper J-Kwon, who appears on the track, creating an unexpected and rewarding collaboration across genres.
Lauryn Hill closed the night, beginning with "The Miseducation of Lauryn Hill" going into "Lost Ones," before introducing her son YG Marley for his reggae tracks "Survival" and "Praise Jah In The Moonlight." Best of all: Wyclef Jean appeared, and the trio - in front of a full-band - performed Fugees´ "Fu-Gee-La." Pras, the third member of Fugees, was not present. The rapper, who was accused in multimillion-dollar political conspiracies spanning two presidencies, was convicted in April.



Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
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Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP

US movie theaters are hoping the lightning-in-a-bottle magic of last year's "Barbenheimer" phenomenon can strike again this weekend, with the simultaneous release of two of 2024's most hyped films: "Wicked" and "Gladiator II."
"Wicked" is the movie adaptation of the hit Broadway musical, starring pop sensation Ariana Grande, while "Gladiator II" marks Ridley Scott's return to ancient Rome, 24 years after his epic original won the best picture Oscar.
Whether audiences will embrace the tongue-in-cheek "Glicked" (or "Wickiator") memes being hopefully circulated by marketing departments -- or even dress up in witch hats and togas -- remains to be seen.
But cinema lobbies and shopping malls across the country are being daubed in the pink-and-green shades of the "Wicked" witches, and kitted out with cardboard miniature Colosseums, ahead of a period that analysts say will be crucial for the industry, AFP said.
"I am certain that this is going to be the biggest Thanksgiving the industry has ever seen," said Jordan Hohman, an executive at Phoenix Theatres.
"Wicked" alone is "the biggest opening film in terms of advance sale tickets" in the US chain's 24-year history, currently pacing 63 percent ahead of "Barbie," added president Cory Jacobson.
While rival Hollywood studios have traditionally been wary of launching two major films on the same weekend, the record-breaking summer of 2023 showed it can be mutually beneficial -- with the right movies.
Like "Barbie" and "Oppenheimer," the female-skewing "Wicked" and male-focussed "Gladiator II" are "oriented to different audiences," said analyst David A. Gross, of Franchise Entertainment Research.
"Wicked" has inspired promotional tie-ins like a makeup line and a cupcake kit, while "Gladiator" ads have been ubiquitous during NFL telecasts.
"There is zero issue in terms of stepping on each other's feet," said Gross.
Still, matching the heady heights of "Barbie" and "Oppenheimer" will be a tough ask. Those films took $245 million combined on their opening weekend in North America alone.
"Barbenheimer was an example of two films massively over-performing... an unexpected best-case scenario," cautioned Daniel Lora, senior VP of content strategy for Boxoffice Media.
But part of the industry's current bullishness comes from another massive film, Disney's "Moana 2," which will join "Wicked" and "Gladiator II" in multiplexes just a week later.
"I don't think this is a two-picture experience. I think it's a three-picture experience," said Jacobson.
Marketing blitz
Should the next few weeks live up to hopes, it will come at a much-needed time for Hollywood.
Despite a profitable summer featuring hit sequels like "Inside Out 2" and "Deadpool & Wolverine," 2024 has been a mixed bag for an industry still dreaming of a return to pre-pandemic numbers.
The first five months of the year were hampered by a thin release schedule, stemming from the production delays caused by Hollywood strikes and Covid.
The fall has also been a disappointment, with box office dud "Joker: Folie A Deux" foremost among a series of flops and middling releases.
But the early signs for this weekend look promising.
"Gladiator II" opened in dozens of other countries last week, taking a whopping $87 million overseas. Paramount will be hoping for similar numbers in the US this weekend.
"Wicked," from Universal, the studio behind "Oppenheimer," is predicted to take north of $100 million this weekend in North America alone.
Both movies have benefited from long, expensive marketing campaigns.
At a major Las Vegas movie theater convention in April, Paramount began their annual presentation with an executive riding into the Caesars Palace arena on a chariot flanked by Roman soldiers.
Universal's presentation ended with thousands of plastic flowers held aloft by audience members to create a giant green-and-pink "Wicked" themed electronic lightshow.
Eight months later, both studios will learn if those strategies have converted into ticket sales.
"When something really catches fire, and it's not just a marketing campaign flogging it, honestly it can just take off and go higher than anybody can predict," said Gross.
"So let's see what happens."