AI Presents Pluses and Minuses in New Apple TV+ Mystery Series, ‘Sunny,’ Starring Rashida Jones

 Rashida Jones, left, and Hidetoshi Nishijima pose for a photo in Tokyo on Tuesday, June 25, 2024, during a media event for the Apple TV+ series "Sunny." (Photo/Rodrigo Reyes Marin)
Rashida Jones, left, and Hidetoshi Nishijima pose for a photo in Tokyo on Tuesday, June 25, 2024, during a media event for the Apple TV+ series "Sunny." (Photo/Rodrigo Reyes Marin)
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AI Presents Pluses and Minuses in New Apple TV+ Mystery Series, ‘Sunny,’ Starring Rashida Jones

 Rashida Jones, left, and Hidetoshi Nishijima pose for a photo in Tokyo on Tuesday, June 25, 2024, during a media event for the Apple TV+ series "Sunny." (Photo/Rodrigo Reyes Marin)
Rashida Jones, left, and Hidetoshi Nishijima pose for a photo in Tokyo on Tuesday, June 25, 2024, during a media event for the Apple TV+ series "Sunny." (Photo/Rodrigo Reyes Marin)

As an actor and a writer, Rashida Jones has spent a lot of time thinking about artificial intelligence. The use of AI was a major issue at the bargaining table during last year's Hollywood strikes. AI is also front and center in her new series "Sunny" for Apple TV+.

"My feeling today — because it changes every day — is it’s here and there’s no going back. There’s an inevitability that we have to accept," Jones said. "We need some kind of collective ethical parameters about how we use this because it is pretty scary... It's out of our control at this point."

In "Sunny," Jones plays Suzie, an expat in Japan whose husband Masa (Hidetoshi Nishijima of "Drive My Car,") and son Zen are missing after a plane crash. She is gifted a companion robot named Sunny as a condolence gift from Masa's employer. Suzie is shocked to discover Masa worked in robotics and programmed Sunny specifically with her in mind. She thought he worked in refrigeration technology.

With Sunny at her side, Suzie begins looking into who Masa really was, compared to who she thought he was. As she delves further into the mystery, Suzie discovers that in the wrong hands, the code to creating robots like Sunny can be dangerous. Judy Ongg, annie the clumsy and Jun Kunimura also co-star.

Katie Robbins adapted the series for TV from the novel "The Dark Manual" by Colin O’Sullivan. She says that while there's an optimism to the series from the connection Suzie feels to Sunny, it's also a cautionary tale.

"What AI does in the course of this show, is help people who are turning inward and who have trouble connecting with others. It's beautiful," said Robbins. "But because it is human-made, there’s also tremendous potential for it to be abused and used in dangerous ways."

The speed at which AI developed in the real world as Robbins wrote the series came as a surprise.

"When I was first writing the show, I was working with an AI consultant and a roboticist and they would sort of talk about this being on the horizon. And I was like, ‘You’re crazy. This show is science fiction. This is never going to happen.’ And they were like, ‘Watch out.’ And then while we were shooting, ChatGPT came out, and as a writer, I am incredibly concerned about the capacity of generative AI."

In Jones' scenes, Sunny was a less-sophisticated robot in need of human help. Actor Joanna Sotomura was in a nearby tent voicing Sunny's lines and making facial expressions the robot would mimic. "That actually gave me a little bit of relief because I was like, ‘Oh, we’re nowhere near this being an integrated part of our lives,'" Jones joked. "There was a lot of, effort, both within production and post-production, to get her to feel and seem like this highly functioning thing."

So, would Jones want to own a robot in real-life?

"To comfort me emotionally? No. To fold clothes and do dishes? Yes, very much so," she quipped.



Global Music Streams are Up in 2024

FILE - Bad Bunny performs during “The Most Wanted Tour” at State Farm Arena in Atlanta on May 15, 2024. (Photo by Paul R. Giunta/Invision/AP, File)
FILE - Bad Bunny performs during “The Most Wanted Tour” at State Farm Arena in Atlanta on May 15, 2024. (Photo by Paul R. Giunta/Invision/AP, File)
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Global Music Streams are Up in 2024

FILE - Bad Bunny performs during “The Most Wanted Tour” at State Farm Arena in Atlanta on May 15, 2024. (Photo by Paul R. Giunta/Invision/AP, File)
FILE - Bad Bunny performs during “The Most Wanted Tour” at State Farm Arena in Atlanta on May 15, 2024. (Photo by Paul R. Giunta/Invision/AP, File)

Halfway through the year, a few music trends have become apparent: Global music streams are up, Latin music has become the fastest growing streaming genre in the United States, and physical album variants — multiple releases of the same — are on the rise.

Going Global The global music industry surpassed 1 trillion streams at the fastest pace, ever, in a calendar year, Luminate’s 2024 Midyear Report has found. The number was reached 10 days faster than in 2023, according to The AP.

Global streams also increased 15.1% with 2.29 trillion on-demand audio streams, up from 1.99 trillion at this point last year.

The continued Latin music boom People everywhere are streaming more music, and in the US, Latin music has become the fastest growing streaming genre, up 15.1% from this time last year. Latin music streaming also leans the most current — 35% of all Latin streams in the US are for albums released in the last 18 months. Compare that to rock music, where 70.5% of streams in the US are from deep catalogs — releases that are 5 years old, or older.

There are no Latin artists featured in the top 10 albums or songs of the year to date, but Bad Bunny, Peso Pluma, Fuera Regida, Karol G, Rauw Alejandro, Aventura, Carín León are among the top 200 most streamed artists in the US for the first half of 2024.

Last year, Latin music was among the top three fastest growing genres in the US, says Jaime Marconette, Luminate’s vice president of music insights and industry relations. The 2024 figures illustrate a continuation in that trend.

“A huge part of that growth was driven by the continued rise of regional Mexican music, which is the largest Latin music subgenre so far this year with more than 13 billion US on-demand audio streams,” Marconette told The AP.

And while the Puerto Rican artist Bad Bunny remains “the biggest-streaming Latin music artist in the US,” he says the three other Latin artists who crossed over 100 million US. on-demand audio streams throughout the first half of 2024 are regional Mexican acts: Pluma, Fuerza Regida and Junior H.

Physical albums aren't going anywhere It's not just the streaming economy on the rise.

Physical variants of albums — multiple releases of the same album, sometimes containing different bonus tracks or featuring a different design — have steadily grown in popularity since 2020.

In 2024, physical album sales increased 3.8% in the US over this time last year, climbing to 24.7 million from 23.8 million, the data and analytics company found in its report.

But it’s not just any artist creating more physical variants of their releases. The artists who’ve had the top 10 bestselling albums so far this year have also had the highest average number of variants. That includes Taylor Swift, Billie Eilish and Beyoncé, as well as K-pop acts like Tomorrow x Together, Ateez and TWICE.

In 2024, the average number of variants for a top 10 bestselling album is 22: seven different vinyl releases, 13 CDs and two cassettes.

For albums in the top 101 - 500 rankings, there's only about five variants per release, and for 501 - 1,000, there's an average of four physical variants.

“We have seen a consistent trend in recent years where albums at the top of the charts employed more and more physical variants in their album release campaigns," says Marconette.

However, “there has also been criticism within the artist and fan communities regarding the environmental impacts of producing so many physical products,” he says, suggesting there is "a clear demand for recycled materials and other sustainability initiatives in this space.”