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Eminem Brings Taylor Swift's Historic Reign at No. 1 to an End, Stevie Wonder's Record Stays Intact

Eminem performs at the Bonnaroo Music and Arts Festival on June 9, 2018, left, and Taylor Swift performs at Wembley Stadium in London as part of her Eras Tour on June 21, 2024. (AP Photo)
Eminem performs at the Bonnaroo Music and Arts Festival on June 9, 2018, left, and Taylor Swift performs at Wembley Stadium in London as part of her Eras Tour on June 21, 2024. (AP Photo)
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Eminem Brings Taylor Swift's Historic Reign at No. 1 to an End, Stevie Wonder's Record Stays Intact

Eminem performs at the Bonnaroo Music and Arts Festival on June 9, 2018, left, and Taylor Swift performs at Wembley Stadium in London as part of her Eras Tour on June 21, 2024. (AP Photo)
Eminem performs at the Bonnaroo Music and Arts Festival on June 9, 2018, left, and Taylor Swift performs at Wembley Stadium in London as part of her Eras Tour on June 21, 2024. (AP Photo)

Eminem's latest album, “The Death of Slim Shady (Coup de Grâce),” has debuted at No. 1 on the Billboard 200, unseating Taylor Swift's "The Tortured Poets Department" after 12 weeks.
In its first week, “The Tortured Poets Department” hit 891.34 million album streams stateside, according to Luminate, the biggest streaming week for an album in history, The Associated Press said.
Swift's album debuted at No. 1 in April and held the top spot for three months. She is the only woman to have done so; Swift beat the previous record held by Whitney Houston's 1987 album, “Whitney.” It spent its first 11 weeks at No. 1.
“The Tortured Poets Department” tied Morgan Wallen's 2023 album “One Thing at a Time,” which also debuted at No. 1 and stayed there for 12 consecutive weeks. (It would later remerge at the top spot, spending 19 weeks total at No. 1.)
The only album to outperform them is Stevie Wonder’s 1976 masterpiece, “Songs in the Key of Life.” It spent 13 weeks at No. 1 after debuting in the top spot; 14 weeks there in total.
“The Death of Slim Shady (Coup de Grâce)" is Eminem's 12th album and his 11th to hit No. 1. “The Tortured Poets Department” dropped to No. 4 as a result. In the second slot is K-pop boy band ENHYPHEN's “ROMANCE:UNTOLD” and irreverent country Zach Bryan's “The Great American Bar Scene” is at No. 3.

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Global Music Streams are Up in 2024

FILE - Bad Bunny performs during “The Most Wanted Tour” at State Farm Arena in Atlanta on May 15, 2024. (Photo by Paul R. Giunta/Invision/AP, File)
FILE - Bad Bunny performs during “The Most Wanted Tour” at State Farm Arena in Atlanta on May 15, 2024. (Photo by Paul R. Giunta/Invision/AP, File)
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Global Music Streams are Up in 2024

FILE - Bad Bunny performs during “The Most Wanted Tour” at State Farm Arena in Atlanta on May 15, 2024. (Photo by Paul R. Giunta/Invision/AP, File)
FILE - Bad Bunny performs during “The Most Wanted Tour” at State Farm Arena in Atlanta on May 15, 2024. (Photo by Paul R. Giunta/Invision/AP, File)

Halfway through the year, a few music trends have become apparent: Global music streams are up, Latin music has become the fastest growing streaming genre in the United States, and physical album variants — multiple releases of the same — are on the rise.

Going Global The global music industry surpassed 1 trillion streams at the fastest pace, ever, in a calendar year, Luminate’s 2024 Midyear Report has found. The number was reached 10 days faster than in 2023, according to The AP.

Global streams also increased 15.1% with 2.29 trillion on-demand audio streams, up from 1.99 trillion at this point last year.

The continued Latin music boom People everywhere are streaming more music, and in the US, Latin music has become the fastest growing streaming genre, up 15.1% from this time last year. Latin music streaming also leans the most current — 35% of all Latin streams in the US are for albums released in the last 18 months. Compare that to rock music, where 70.5% of streams in the US are from deep catalogs — releases that are 5 years old, or older.

There are no Latin artists featured in the top 10 albums or songs of the year to date, but Bad Bunny, Peso Pluma, Fuera Regida, Karol G, Rauw Alejandro, Aventura, Carín León are among the top 200 most streamed artists in the US for the first half of 2024.

Last year, Latin music was among the top three fastest growing genres in the US, says Jaime Marconette, Luminate’s vice president of music insights and industry relations. The 2024 figures illustrate a continuation in that trend.

“A huge part of that growth was driven by the continued rise of regional Mexican music, which is the largest Latin music subgenre so far this year with more than 13 billion US on-demand audio streams,” Marconette told The AP.

And while the Puerto Rican artist Bad Bunny remains “the biggest-streaming Latin music artist in the US,” he says the three other Latin artists who crossed over 100 million US. on-demand audio streams throughout the first half of 2024 are regional Mexican acts: Pluma, Fuerza Regida and Junior H.

Physical albums aren't going anywhere It's not just the streaming economy on the rise.

Physical variants of albums — multiple releases of the same album, sometimes containing different bonus tracks or featuring a different design — have steadily grown in popularity since 2020.

In 2024, physical album sales increased 3.8% in the US over this time last year, climbing to 24.7 million from 23.8 million, the data and analytics company found in its report.

But it’s not just any artist creating more physical variants of their releases. The artists who’ve had the top 10 bestselling albums so far this year have also had the highest average number of variants. That includes Taylor Swift, Billie Eilish and Beyoncé, as well as K-pop acts like Tomorrow x Together, Ateez and TWICE.

In 2024, the average number of variants for a top 10 bestselling album is 22: seven different vinyl releases, 13 CDs and two cassettes.

For albums in the top 101 - 500 rankings, there's only about five variants per release, and for 501 - 1,000, there's an average of four physical variants.

“We have seen a consistent trend in recent years where albums at the top of the charts employed more and more physical variants in their album release campaigns," says Marconette.

However, “there has also been criticism within the artist and fan communities regarding the environmental impacts of producing so many physical products,” he says, suggesting there is "a clear demand for recycled materials and other sustainability initiatives in this space.”