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German City Renamed ‘Swiftkirchen’ for Taylor Swift Concerts Gets 1,400 Bids for the Signs

Schoolgirl Aleshanee Westhoff shows a "Swiftkirchen" town sign in honor of musician Taylor Swift in Gelsenkirchen, Germany, Tuesday, July 2, 2024. (dpa via AP)
Schoolgirl Aleshanee Westhoff shows a "Swiftkirchen" town sign in honor of musician Taylor Swift in Gelsenkirchen, Germany, Tuesday, July 2, 2024. (dpa via AP)
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German City Renamed ‘Swiftkirchen’ for Taylor Swift Concerts Gets 1,400 Bids for the Signs

Schoolgirl Aleshanee Westhoff shows a "Swiftkirchen" town sign in honor of musician Taylor Swift in Gelsenkirchen, Germany, Tuesday, July 2, 2024. (dpa via AP)
Schoolgirl Aleshanee Westhoff shows a "Swiftkirchen" town sign in honor of musician Taylor Swift in Gelsenkirchen, Germany, Tuesday, July 2, 2024. (dpa via AP)

The German city of Gelsenkirchen, which temporarily renamed itself “Swiftkirchen” before the American superstar played three concerts there in mid-July, said Wednesday it received about 1,400 bids from Germany and abroad for signs it put up with the name.

The new name was one of a flurry of fan attractions around the concerts on July 17, 18 and 19. The city then held an auction for 20 original “Swiftkirchen” signs.

The highest offer was 3,000 euros ($3,245), and the 20 highest bidders will be informed by email, the city said in a statement, adding that a total sum for the auction will be announced once all payments have been received. It said one of the winning bids came from outside Germany, but didn't specify where.

The proceeds will go to a center for girls, a food bank for children and a shelter for women in Gelsenkirchen.

Another “Swiftkirchen” sign is now on display at Germany's museum of post-World War II history in Bonn, the Haus der Geschichte, the city said.

A former coal mining city, Gelsenkirchen is one of Germany's poorest. It's known for the soccer team Schalke, a traditional heavyweight currently in the second division, and its stadium, which sometimes attracts international entertainers like Swift.

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'Thunderbolts’ and ‘Sinners’ Top Box Office Charts Once More

Lewis Pullman, from left, Geraldine Viswanathan, Hannah John-Kamen, Julia Louis-Dreyfus, Florence Pugh, Wyatt Russell, and Jake Schreier attend the Walt Disney Studios special screening of "Thunderbolts" at IPIC Fulton Market on Wednesday, April 30, 2025, in New York. (Photo Christopher Smith/Invision/AP)
Lewis Pullman, from left, Geraldine Viswanathan, Hannah John-Kamen, Julia Louis-Dreyfus, Florence Pugh, Wyatt Russell, and Jake Schreier attend the Walt Disney Studios special screening of "Thunderbolts" at IPIC Fulton Market on Wednesday, April 30, 2025, in New York. (Photo Christopher Smith/Invision/AP)
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'Thunderbolts’ and ‘Sinners’ Top Box Office Charts Once More

Lewis Pullman, from left, Geraldine Viswanathan, Hannah John-Kamen, Julia Louis-Dreyfus, Florence Pugh, Wyatt Russell, and Jake Schreier attend the Walt Disney Studios special screening of "Thunderbolts" at IPIC Fulton Market on Wednesday, April 30, 2025, in New York. (Photo Christopher Smith/Invision/AP)
Lewis Pullman, from left, Geraldine Viswanathan, Hannah John-Kamen, Julia Louis-Dreyfus, Florence Pugh, Wyatt Russell, and Jake Schreier attend the Walt Disney Studios special screening of "Thunderbolts" at IPIC Fulton Market on Wednesday, April 30, 2025, in New York. (Photo Christopher Smith/Invision/AP)

Marvel’s “Thunderbolts” and Ryan Coogler’s “Sinners” dominated the North American box office charts again this weekend.
Now in their second and fourth weekends respectively, the two films had some new competition, including a horror movie, a Kerry Washington action pic, a Josh Hartnett airplane thriller, and a Shakespeare-inspired musical. None of the additions made a significant impact.
“Thunderbolts” took first place, with $33.1 million from theaters in the US and Canada, according to studio estimates Sunday. That's down 55% from its opening, The Associated Press reported. Internationally, it added $34 million, bringing its global total to $272.2 million. In just two weekends, the Walt Disney Co. release is already the fourth biggest of the year, globally and domestically.
The movie is also faring better than the previous Marvel movie, “Captain America: Brave New World,” which took a big 68% dive in its second weekend. The key difference was reviews, which don’t always dictate the fate of superhero movies, but good word of mouth has helped “Thunderbolts.”
“The holding power of this film harkens back to the heyday of Marvel,” said Paul Dergarabedian, the senior media analyst for Comscore. “The currency of the long-term playability is more important than the sheer opening weekends.”
The studio also has another big movie coming later this summer in “The Fantastic Four: First Steps.”
“Sinners,” meanwhile, crossed the $200 million mark in North American ticket sales this weekend, which is especially notable for an original R-rated movie. It added $21.1 million domestically, and $6.6 million internationally, bringing its global total to $283.3 million. Next weekend, it’s also returning to 70mm IMAX screens “by popular demand,” IMAX said.
Warner Bros.’ other juggernaut, “A Minecraft Movie,” has made $409 million domestically and $909.6 million globally in its six weekends in theaters. It added just under $8 million to take third place this weekend, followed by “The Accountant 2” in fourth with $6.1 million.
Several new movies also opened in wide release this weekend, but none seemed to break through the noise. The biggest of the bunch was “Clown in a Cornfield,” which earned $3.7 million (a relative high water mark for its distributor IFC) and cracked the top five.
“The second weekend in May, there is typically a bit of a lull,” Dergarabedian said. “IFC picked a perfect date for this clown to scare people into the theater."
“Shadow Force,” a Lionsgate action pic with Washington and Omar Sy from “The Grey” filmmaker Joe Carnahan, made $2 million from 2,170 screens. Vertical’s “Flight or Fight,” starring Hartnett as a mercenary on a plane full of assassins, also debuted with an estimated $2 million from 2,153 screens.
In limited release, the Tim Robinson and Paul Rudd movie “Friendship” launched on six screens in New York and Los Angeles and scored the best per-screen average of the year ($75,317) with many sellouts reported. A24 plans to expand the release nationwide over Memorial Day.
Overall, it was a relatively quiet weekend, but thanks to “A Minecraft Movie,” “Sinners” and “Thunderbolts,” the year-to-date box office is up around 16% from last year, according to Comscore data. Compared with 2019, however, it’s down over 32%.
Next week, “Final Destination: Bloodlines” should give the marketplace another jolt before two giants debut over the holiday weekend: “Lilo & Stitch” and “Mission: Impossible – The Final Reckoning.”