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German City Renamed ‘Swiftkirchen’ for Taylor Swift Concerts Gets 1,400 Bids for the Signs

Schoolgirl Aleshanee Westhoff shows a "Swiftkirchen" town sign in honor of musician Taylor Swift in Gelsenkirchen, Germany, Tuesday, July 2, 2024. (dpa via AP)
Schoolgirl Aleshanee Westhoff shows a "Swiftkirchen" town sign in honor of musician Taylor Swift in Gelsenkirchen, Germany, Tuesday, July 2, 2024. (dpa via AP)
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German City Renamed ‘Swiftkirchen’ for Taylor Swift Concerts Gets 1,400 Bids for the Signs

Schoolgirl Aleshanee Westhoff shows a "Swiftkirchen" town sign in honor of musician Taylor Swift in Gelsenkirchen, Germany, Tuesday, July 2, 2024. (dpa via AP)
Schoolgirl Aleshanee Westhoff shows a "Swiftkirchen" town sign in honor of musician Taylor Swift in Gelsenkirchen, Germany, Tuesday, July 2, 2024. (dpa via AP)

The German city of Gelsenkirchen, which temporarily renamed itself “Swiftkirchen” before the American superstar played three concerts there in mid-July, said Wednesday it received about 1,400 bids from Germany and abroad for signs it put up with the name.

The new name was one of a flurry of fan attractions around the concerts on July 17, 18 and 19. The city then held an auction for 20 original “Swiftkirchen” signs.

The highest offer was 3,000 euros ($3,245), and the 20 highest bidders will be informed by email, the city said in a statement, adding that a total sum for the auction will be announced once all payments have been received. It said one of the winning bids came from outside Germany, but didn't specify where.

The proceeds will go to a center for girls, a food bank for children and a shelter for women in Gelsenkirchen.

Another “Swiftkirchen” sign is now on display at Germany's museum of post-World War II history in Bonn, the Haus der Geschichte, the city said.

A former coal mining city, Gelsenkirchen is one of Germany's poorest. It's known for the soccer team Schalke, a traditional heavyweight currently in the second division, and its stadium, which sometimes attracts international entertainers like Swift.

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‘Deadpool & Wolverine’ Smashes R-rated Record with $205 Million Debut

FILE PHOTO: Ryan Reynolds, Blake Lively, Gigi Hadid and Hugh Jackman attend the premiere of 'Deadpool and Wolverine' in New York City, New York, US, July 22, 2024. REUTERS/Caitlin Ochs/File Photo
FILE PHOTO: Ryan Reynolds, Blake Lively, Gigi Hadid and Hugh Jackman attend the premiere of 'Deadpool and Wolverine' in New York City, New York, US, July 22, 2024. REUTERS/Caitlin Ochs/File Photo
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‘Deadpool & Wolverine’ Smashes R-rated Record with $205 Million Debut

FILE PHOTO: Ryan Reynolds, Blake Lively, Gigi Hadid and Hugh Jackman attend the premiere of 'Deadpool and Wolverine' in New York City, New York, US, July 22, 2024. REUTERS/Caitlin Ochs/File Photo
FILE PHOTO: Ryan Reynolds, Blake Lively, Gigi Hadid and Hugh Jackman attend the premiere of 'Deadpool and Wolverine' in New York City, New York, US, July 22, 2024. REUTERS/Caitlin Ochs/File Photo

Marvel is back on top with “Deadpool & Wolverine.” The comic-book movie made a staggering $205 million in its first weekend in North American theaters, according to studio estimates Sunday. It shattered the opening record for R-rated films previously held by the first “Deadpool” ($132 million) and notched a spot in the top 10 openings of all time.
Including international showings, where it’s racked up an addition $233.3 million from 52 markets, “Deadpool & Wolverine” is looking at a global opening of over $438.3 million, The Associated Press reported.
Fittingly for both characters’ introduction to the Marvel Cinematic Universe, “Deadpool & Wolverine” played less like earlier X-Men or Deadpool movies and more like an Avengers pic. In the top domestic opening weekends ever, “Deadpool & Wolverine” is seated in 8th place between “The Avengers” ($207.4 million) and “Black Panther" ($202 million), bumping “Avengers: Age of Ultron” ($191.3 million) out of the top 10.
It’s by far biggest opening of the year, unseating Disney’s “ Inside Out 2 ” ($154.2 million) and the most tickets a movie has sold in its debut weekend since “Barbie” ($162 million) stormed theaters last July. Playing in 4,210 locations, “Deadpool & Wolverine” also surpassed 2019’s “The Lion King” ($191.8 million) to become the biggest July opening ever, and is the 34th consecutive MCU movie to debut in first place. And these are numbers previously thought impossible for an R-rated film.
The Walt Disney Studios release arrived at a pivotal time for an industry grappling with box office returns that continue to run at a double-digit deficit from last year. The success is also an important moment for Marvel Studios, which has had several high-profile disappointments lately; Most notably in “ The Marvels ” which opened to an MCU low of $47 million last November.
Superheroes have been struggling even more elsewhere: Sony, which reached a high point with “Spider-Man: No Way Home” ($1.9 billion worldwide) had a new low with “Madame Web,” which barely crossed $100 million. Warner Bros. Discovery, after a string of disappointments with “The Flash” and “Blue Beetle,” is currently working on restarting their DC universe under the supervision of James Gunn.
Marvel's savior came in the form of two characters who got their start outside of the MCU, and carried a Motion Picture Association rating that seemed to have an earnings cap.
Both Deadpool and Wolverine, played by Ryan Reynolds and Hugh Jackman, existed previously under the 21st Century Fox banner which for two decades had the rights to Marvel characters like the “X-Men” and “Fantastic Four.” That changed when Disney acquired the studio’s film and TV assets in early 2019 and plans started to take shape of how all these characters would fit into Kevin Feige’s MCU. In some cases, as with “Fantastic Four,” Marvel Studios is starting fresh. With “Deadpool & Wolverine,” the stars were as crucial as their characters.
Going into the weekend, $200 million domestic seemed like a pipe dream. Analysts were more conservative with predictions in the $160 million range. But from the start of the 3 p.m. Thursday preview screenings it was clear that “Deadpool & Wolverine” was more powerful. By the end of Friday, it had already made $96 million and received a coveted A CinemaScore from audiences. Critics, too, have been mostly positive. Premium screens, including IMAX and other large formats, accounted for 18% of the total box office.
The top domestic opening of all time still firmly belongs to “Avengers: Endgame” with $357.1 million. It’s followed by “Spider-Man: No Way Home” ($260.1 million), “Avengers: Infinity War” ($257.6 million), “Star Wars: The Force Awakens” ($247.9 million) and “Star Wars: The Last Jedi” ($220 million).
Second place went to Universal's “Twisters,” now in its second weekend with $35.3 million. The standalone sequel to “Twister” has now earned $154.9 million in North America. Universal also claimed third place with “Despicable Me 4,” which added $14.2 million in its fourth weekend, bringing its domestic total to nearly $291 million.
“Inside Out 2” landed in fourth place with $8.3 million. The Disney and Pixar release this week became the biggest animated release ever with $613.4 million domestically (surpassing “Incredibles 2”) and $1.5 billion globally. It also passed “Top Gun: Maverick” to become the 12th highest-earning global release of all time.
It all adds up to one of the top 10 domestic grossing weekends of all time, with around $280 million, according to Comscore. That puts it ahead of this weekend last year, when “Barbie” and “Oppenheimer” helped propel the box office to over $216.9 million in their second weekends.