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Apple Eyes Bigger Slice of India's Streaming, Music Market with Airtel Deal

FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
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Apple Eyes Bigger Slice of India's Streaming, Music Market with Airtel Deal

FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo

Apple is tying up with India's Bharti Airtel to offer the telecom firm's premium customers its music and video streaming services for free, giving the US giant access to thousands of consumers in the world's most populous nation.
With mostly English-language content, Apple TV+ is a small player in India's $28 billion media and entertainment market, where its rivals include Netflix, Amazon Prime Video , Disney+ Hotstar and billionaire Mukesh Ambani's JioCinema.
The move comes as competition tightens in India and an $8.5-billion merger of the Indian media assets of Reliance and Walt Disney - which have a streaming service each - faces close scrutiny from antitrust regulators.
"Apple TV+ will come bundled with premium Airtel WiFi and Postpaid plans," Airtel said in a statement on Tuesday, though the companies did not disclose a deal value for the partnership or information on costs.
Apple Music will also be available for current premium users of Airtel's Wynk music app, which will be shut down. Its employees are being subsumed by the company, Reuters quoted Airtel as saying.
Two sources familiar with the strategy said that for Apple, the deal is aimed at reaching out to a much bigger pool of consumers with its digital services given Airtel is the country's second biggest telecom operator with 281 million subscribers.
Ambani's Reliance Jio telecom service has 489 million users.
The Apple TV+ streaming service, known for its original series like Ted Lasso, The Morning Show and Slow Horses, has so far differentiated itself in the streaming landscape with a focus on in-house content.
Most rival platforms in India and overseas offer users older movies and TV shows from other studios, as well as their own originals.
Airtel will within days announce new tariff plans that will include free Apple TV+ offerings, said two other sources with direct knowledge of its plans.
Currently, the Apple TV+ service retails at $9.99 per month in the US and 99 Indian rupees ($1.18) per month in India, compared to Ambani's JioCinema which offers cricket content for free and has plans as cheap as 29 rupees a month. Netflix starts with monthly tariff of 149 rupees.
Cricket is seen as a way to attract more customers to streaming platforms in India, and Disney lost millions of Indian users last year when it lost streaming rights to Ambani's Reliance for streaming the world's richest cricket tournament, the Indian Premier League.
Apple has 6% of India's 690 million smartphone users, according to data from research firm Counterpoint. The remaining market is dominated by phones from Samsung and Xiaomi, and are powered by Google's Android operating system.
Apple Music is currently priced at 99 Indian rupees per month and has a library of 100 million songs.

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Timothee Chalamet Channels Young Bob Dylan in 'A Complete Unknown'

FILE PHOTO: Timothee Chalamet attends a premiere of the film "A Complete Unknown" at Dolby theater in Los Angeles, California, US December 10, 2024. REUTERS/Mario Anzuoni/File Photo
FILE PHOTO: Timothee Chalamet attends a premiere of the film "A Complete Unknown" at Dolby theater in Los Angeles, California, US December 10, 2024. REUTERS/Mario Anzuoni/File Photo
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Timothee Chalamet Channels Young Bob Dylan in 'A Complete Unknown'

FILE PHOTO: Timothee Chalamet attends a premiere of the film "A Complete Unknown" at Dolby theater in Los Angeles, California, US December 10, 2024. REUTERS/Mario Anzuoni/File Photo
FILE PHOTO: Timothee Chalamet attends a premiere of the film "A Complete Unknown" at Dolby theater in Los Angeles, California, US December 10, 2024. REUTERS/Mario Anzuoni/File Photo

Timothee Chalamet likened his journey to playing music legend Bob Dylan to an athletic feat. It turned into a marathon that stretched longer than the actor had expected.
Chalamet signed up to play Dylan in 2019. Then came a global pandemic and labor strikes in Hollywood, forcing two extended delays to filming.
"A Complete Unknown," the movie about Dylan's quick rise to stardom in the early 1960s, will finally be released in theaters on Wednesday, Christmas Day, by Walt Disney's Searchlight Pictures.
The disruptions gave the "Dune" actor more time to work out how to translate the towering figure to the big screen. Chalamet learned to play guitar and harmonica and worked with a vocal coach to evolve from his smooth "Wonka" singing to Dylan's distinctive, nasal voice, Reuters reported.
"It was the most I've ever taken on," Chalamet said in an interview, comparing the preparation to "the climbing of a steep hill."
"A Complete Unknown" chronicles Dylan's arrival in New York in 1961 at age 19, his rapid ascent in folk music circles with songs such as "Blowin' in the Wind," and his divisive turn to electric rock music in 1965. The movie's title is taken from a line in the Dylan hit "Like a Rolling Stone."
Chalamet said he immersed himself in whatever video he could find of Dylan in the early '60s, a time of political and social upheaval in the United States.
"There's a finite amount of material available, especially in this period," Chalamet said. "At some point you can turn every page over. Not to say that I have, but if I haven't I've come damn close to it."
In the summer of 2023, Chalamet said, "I felt like I hit a runner's high" in the preparation.
"I felt like my muscles were strong and I was well prepared, and that every day was sort of just chipping away slowly at this bigger thing," he said.
Just as Chalamet was ready, Hollywood actors went on strike, and he worried that funding or casting might fall apart. The final go-ahead to start filming came in March 2024.
DYLAN WEIGHS IN
The real-life Dylan provided input on the script to director James Mangold but never met or spoke with Chalamet, though he recently described the star as "a brilliant actor."
"I'm sure he's going to be completely believable as me. Or a younger me. Or some other me," Dylan wrote on social media platform X.
Chalamet's performance has earned praise from critics and predictions that he could garner his second Oscar nomination. He and co-star Edward Norton were nominated for Golden Globes.
Other co-stars include Elle Fanning, who plays girlfriend Suze Rotolo who appeared on the cover of the album "The Freewheelin' Bob Dylan" but goes by the name Sylvie Russo in the film.
Monica Barbaro portrays singer Joan Baez, who had already landed on the cover of Time magazine when her career intersected with Dylan's. At the time, Baez was trying to figure out how to use her platform as an activist.
"Bob came in and was kind of a mess of a boy, but also an absolute poet and brilliant lyricist, and was putting words to all of these things that she felt," Barbaro said. "On top of his charisma, I think, she just was sort of magnetized to him."
Norton plays Pete Seeger, a banjo player and prominent singer of protest music who mentored Dylan.
"I think a lot of people have lost sight of who these people actually were and what they did and what they sounded like," Norton said. "If we can get some people tuning in again, that's probably worth the whole enterprise."
Chalamet agreed.
Dylan is "one of these names that is iconic to my generation," the 28-year-old said. "You know the name, but because he's such an elusive figure and a reclusive figure ... a lot of people my age don't know the music."
"This felt like an opportunity to be a bridge in some way and bring life to this amazing period," he added.