عربي English Türkçe اردو فارسى
Logo
Latest News
Entertainment

Apple Eyes Bigger Slice of India's Streaming, Music Market with Airtel Deal

FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
TT
TT

Apple Eyes Bigger Slice of India's Streaming, Music Market with Airtel Deal

FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo
FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo

Apple is tying up with India's Bharti Airtel to offer the telecom firm's premium customers its music and video streaming services for free, giving the US giant access to thousands of consumers in the world's most populous nation.
With mostly English-language content, Apple TV+ is a small player in India's $28 billion media and entertainment market, where its rivals include Netflix, Amazon Prime Video , Disney+ Hotstar and billionaire Mukesh Ambani's JioCinema.
The move comes as competition tightens in India and an $8.5-billion merger of the Indian media assets of Reliance and Walt Disney - which have a streaming service each - faces close scrutiny from antitrust regulators.
"Apple TV+ will come bundled with premium Airtel WiFi and Postpaid plans," Airtel said in a statement on Tuesday, though the companies did not disclose a deal value for the partnership or information on costs.
Apple Music will also be available for current premium users of Airtel's Wynk music app, which will be shut down. Its employees are being subsumed by the company, Reuters quoted Airtel as saying.
Two sources familiar with the strategy said that for Apple, the deal is aimed at reaching out to a much bigger pool of consumers with its digital services given Airtel is the country's second biggest telecom operator with 281 million subscribers.
Ambani's Reliance Jio telecom service has 489 million users.
The Apple TV+ streaming service, known for its original series like Ted Lasso, The Morning Show and Slow Horses, has so far differentiated itself in the streaming landscape with a focus on in-house content.
Most rival platforms in India and overseas offer users older movies and TV shows from other studios, as well as their own originals.
Airtel will within days announce new tariff plans that will include free Apple TV+ offerings, said two other sources with direct knowledge of its plans.
Currently, the Apple TV+ service retails at $9.99 per month in the US and 99 Indian rupees ($1.18) per month in India, compared to Ambani's JioCinema which offers cricket content for free and has plans as cheap as 29 rupees a month. Netflix starts with monthly tariff of 149 rupees.
Cricket is seen as a way to attract more customers to streaming platforms in India, and Disney lost millions of Indian users last year when it lost streaming rights to Ambani's Reliance for streaming the world's richest cricket tournament, the Indian Premier League.
Apple has 6% of India's 690 million smartphone users, according to data from research firm Counterpoint. The remaining market is dominated by phones from Samsung and Xiaomi, and are powered by Google's Android operating system.
Apple Music is currently priced at 99 Indian rupees per month and has a library of 100 million songs.

Most Viewed

 
 
Entertainment

UK to Regulate Netflix and Other Streamers in Line with Broadcasters 

The Netflix logo is displayed during an event in Mumbai, India, February 3, 2026. (Reuters)
The Netflix logo is displayed during an event in Mumbai, India, February 3, 2026. (Reuters)
TT
TT

UK to Regulate Netflix and Other Streamers in Line with Broadcasters 

The Netflix logo is displayed during an event in Mumbai, India, February 3, 2026. (Reuters)
The Netflix logo is displayed during an event in Mumbai, India, February 3, 2026. (Reuters)

‌Britain said on Tuesday Netflix, Amazon Prime Video, Disney+ and other streamers would be required to follow the same rules on content and accessibility as traditional broadcasters like the BBC.

Two-thirds of households subscribe to at ‌least one ‌major streamer, with 85% ‌of ⁠people using an ⁠on-demand service each month, compared to 67% who watch live TV, the government said.

Bringing the services into the scope ⁠of regulator Ofcom's broadcasting ‌code would ‌protect audiences from harmful content, and ‌ensure the provision ‌of accessibility services like subtitles, it said.

Streaming services with more than 500,000 UK users will ‌have to adhere to the new standards, which ⁠include ⁠ensuring news is reported accurately and impartially and audiences are protected against harmful or offensive material.

Ofcom will have powers to investigate and take action where they consider there has been a breach of the code, it said.

Entertainment

‘One Battle’ Triumphs at BAFTAs That Honor British Talent 

Director Paul Thomas Anderson poses in the press room after winning the awards for Best Film, Best Adapted Screenplay, and Best Director for "One Battle After Another" during the EE BAFTA Film Awards 2026 at the Royal Festival Hall in London, Britain, 22 February 2026. (EPA)
Director Paul Thomas Anderson poses in the press room after winning the awards for Best Film, Best Adapted Screenplay, and Best Director for "One Battle After Another" during the EE BAFTA Film Awards 2026 at the Royal Festival Hall in London, Britain, 22 February 2026. (EPA)
TT
TT

‘One Battle’ Triumphs at BAFTAs That Honor British Talent 

Director Paul Thomas Anderson poses in the press room after winning the awards for Best Film, Best Adapted Screenplay, and Best Director for "One Battle After Another" during the EE BAFTA Film Awards 2026 at the Royal Festival Hall in London, Britain, 22 February 2026. (EPA)
Director Paul Thomas Anderson poses in the press room after winning the awards for Best Film, Best Adapted Screenplay, and Best Director for "One Battle After Another" during the EE BAFTA Film Awards 2026 at the Royal Festival Hall in London, Britain, 22 February 2026. (EPA)

Paul Thomas Anderson's "One Battle After Another" continued its awards season streak by winning the top prize at the BAFTAs on Sunday, with the British awards also recognizing homegrown talent across categories.

Following in the footsteps of Hollywood ceremonies last month, the BAFTAs gave the best film award to the offbeat thriller "One Battle After Another".

Paul Thomas Anderson won the best director award for the political thriller, which has struck a chord with its portrayal of a deeply polarized United States -- and also won the most prizes of the night with a tally of six.

"Unfortunately, the title makes sense," Anderson told reporters after the ceremony. "It just does start to seem like one battle after another these days. But stay hopeful."

Chalamet's ping-pong drama "Marty Supreme" left the night with no awards -- having been nominated in 11 categories -- but Guillermo del Toro's "Frankenstein" walked off with three wins in the technical categories.

Vampire period film "Sinners" left the night with three awards, including for best score and best original screenplay.

The BAFTA ceremony, often seen as a weather vane for the Oscars in three weeks time, recognized British and Irish talent in some of the top categories.

- Aramayo, local hero -

Loud cheers erupted in London's Southbank Centre when British actor Robert Aramayo triumphed over established stars Timothee Chalamet and Leonardo DiCaprio to snag the best actor honor.

Aramayo, the underdog in the category, won for his portrayal of a man with Tourette syndrome in "I Swear", inspired by the real life story of Scot John Davidson whose life was irrevocably changed by the condition.

"I honestly cannot believe I won this award. I really, really cannot," said a tearful Aramayo, who had already won in the rising star category.

"I'm just really happy that 'I Swear' has shown a spotlight on something that is really, really misunderstood," he added.

Ireland's Jessie Buckley continued her winning streak for her heart-wrenching portrayal of Shakespeare's wife Agnes in "Hamnet", scooping the best actress award, beating off strong competition from stars including Kate Hudson and Emma Stone

"This really does belong to the women past, present and future that have taught me and continue to teach me how to do it differently," said Buckley, who made history as the first Irish actress to win a BAFTA in the category.

- Royals in attendance -

Unlike France's Cesar Awards or Spain's Goya Awards, which champion national cinema, the BAFTAs are open to all nationalities. As a consequence, the awards have previously faced some criticism for the American-dominated roster.

This year, however, local talent got wide recognition.

"Hamnet" won outstanding British film, and Nigerian-British actress Wunmi Mosaku won best supporting actress for her role in "Sinners".

Adapted from a novel by Maggie O'Farrell, "Hamnet" follows William Shakespeare and his wife Agnes as they navigate the loss of their son in plague-ravaged Elizabethan England.

"Sentimental Value" won in the foreign language film category, becoming the first Norwegian film to win at the BAFTAs, according to director Joachim Trier.

The intimate drama follows the relationship between two daughters and their estranged father, as he struggles to reconnect with them while making a film in their now hollowed-out family home.

"We felt ready to try to talk about family life, intergenerational trauma and all those things we don't know how to talk about," Danish-Norwegian filmmaker Trier told reporters.

Hollywood and British royalty were in attendance, including BAFTA president Prince William, his wife Princess Catherine, and A-listers DiCaprio, Chalamet and Cillian Murphy.

William, the eldest son of King Charles III, was the latest royal to go about business-as-usual at the end of a dramatic week that saw his uncle and ex-prince Andrew arrested.

The Prince of Wales said he was not calm "at the moment" when asked about whether he had watched "Hamnet", according to the PA news agency.

"I need to be in quite a calm state and I'm not at the moment," William told Elaine Bedell, chief executive of the Southbank Centre.

But even the heir-to-the-throne smiled wide as Paddington Bear came onto the stage to present the award for best children and family film.

Entertainment

'GOAT' Battles to Top of N. America Box Office

'GOAT' Battles to Top of N. America Box Office
TT
TT

'GOAT' Battles to Top of N. America Box Office

'GOAT' Battles to Top of N. America Box Office

Sony animated film "GOAT," produced by NBA superstar Stephen Curry, glided into the number one spot at the North American box office, taking in $17 million, industry estimates showed Sunday.

The film, the story of an undersized goat who wants to join a basketball-like "roarball" team, features Curry in a voice role.

Caleb McLaughlin and David Harbour ("Stranger Things"), Gabrielle Union and country star Jelly Roll also star in the family-friendly movie.

"GOAT" moved ahead of steamy literary adaptation "Wuthering Heights," which earned $14.2 million in its second week of release, according to Exhibitor Relations.

The Warner Bros film, starring Margot Robbie and Jacob Elordi as the doomed lovers Cathy and Heathcliff from Emily Bronte's classic novel, features original songs from Charli XCX.

Debuting in third place with $8 million was Lionsgate's "I Can Only Imagine 2," a sequel about the singer who wrote and performed the number one Christian single of all time, AFP reported.

In fourth place was Amazon MGM's heist thriller "Crime 101," starring Chris Hemsworth, Halle Berry and Mark Ruffalo, with $5.8 million.

And in fifth place was horror flick "Send Help" from 20th Century, starring Rachel McAdams and Dylan O'Brien as a woman and her boss trying to survive on a deserted island after a plane crash.

It earned $4.5 million.

"It's a quiet weekend for new releases. The market is full right now, and a number of pictures are having good runs," said analyst David A. Gross of Franchise Entertainment Research.