Future of Cinema Clouded by Uncertainty, Venice Jury Chief Huppert Says

 The 81st Venice Film Festival Jury member Isabelle Huppert poses during a photocall on the day of the opening ceremony of the 81st Venice Film Festival, Venice, Italy, August 28, 2024. (Reuters)
The 81st Venice Film Festival Jury member Isabelle Huppert poses during a photocall on the day of the opening ceremony of the 81st Venice Film Festival, Venice, Italy, August 28, 2024. (Reuters)
TT

Future of Cinema Clouded by Uncertainty, Venice Jury Chief Huppert Says

 The 81st Venice Film Festival Jury member Isabelle Huppert poses during a photocall on the day of the opening ceremony of the 81st Venice Film Festival, Venice, Italy, August 28, 2024. (Reuters)
The 81st Venice Film Festival Jury member Isabelle Huppert poses during a photocall on the day of the opening ceremony of the 81st Venice Film Festival, Venice, Italy, August 28, 2024. (Reuters)

Cinema has been weakened in recent years and its survival cannot be taken for granted, French actress Isabelle Huppert said on Wednesday as she took charge of the main jury at the Venice Film Festival.

The 11-day event draws together film-makers from around the world, giving them an invaluable opportunity to promote work that might otherwise not gain global prominence.

But beyond the Venice Lido's glamorous red carpet, movie veterans worry about the future of the industry: box office sales have not yet recovered from the COVID pandemic, raising questions about the long-term financial viability of movies.

"What concerns us all is that cinema continues to live on as much as possible. We know that it has been weakened in recent times," Huppert said at the traditional news conference to mark the start of the world's oldest film festival.

"I am not a director, I am only an actress, but we know what it represents in terms of courage, endurance, solitude, determination, to ... make a film," she added, saying her goal was to help cinema keep going "for as long as possible".

"But that's why a festival like Venice exists, it's like an ecosystem that is more necessary than ever to proclaim these values. So I'm really happy to be here," Huppert said.

Huppert, 71, has appeared in over 120 films and has won the best actress award twice at Venice, in 1988 and 1995. She and her family also run two small art house cinemas in Paris.

Global cinema box office takings are estimated to have hit almost $34 billion in 2023, according to data from Gower Street Analytics, an increase of 30.5% on 2022, but still 15% below average annual returns from 2017-2019, before COVID hit.

However, sales have declined again this year in the United States - the biggest movie market in the world, setting alarm bells ringing.

US director Debra Granik, who is the head of the jury for Venice's more experimental Horizons section this year, thanked Huppert for addressing the "elephant in the room".

"That's why we all showed up here because we want to see this art form thrive,” Granik said.

The Venice festival opens on Wednesday night with the world premiere of Tim Burton's "Beetlejuice Beetlejuice", which is being shown out of competition. The event ends on Sept. 7 when Huppert will announce who has won the top Golden Lion award.



New Coppola Film Trailer Axed for Using Fake Movie Reviews

The much-hyped premiere of Francis Ford Coppola's wildly ambitious, decades-in-the-making 'Megalopolis' at the Cannes Film Festival left the industry confounded. Christophe SIMON / AFP/File
The much-hyped premiere of Francis Ford Coppola's wildly ambitious, decades-in-the-making 'Megalopolis' at the Cannes Film Festival left the industry confounded. Christophe SIMON / AFP/File
TT

New Coppola Film Trailer Axed for Using Fake Movie Reviews

The much-hyped premiere of Francis Ford Coppola's wildly ambitious, decades-in-the-making 'Megalopolis' at the Cannes Film Festival left the industry confounded. Christophe SIMON / AFP/File
The much-hyped premiere of Francis Ford Coppola's wildly ambitious, decades-in-the-making 'Megalopolis' at the Cannes Film Festival left the industry confounded. Christophe SIMON / AFP/File

A trailer promoting Francis Ford Coppola's new film "Megalopolis" has been withdrawn after it was found to have incorporated fake movie reviews, reportedly generated by artificial intelligence.
Coppola's wildly ambitious, decades-in-the-making movie, which hits theaters next month and stars Adam Driver, has starkly divided critics, said AFP.
A trailer released this week drew parallels to earlier works by the revered Hollywood director that also initially left some professional reviewers cold before going on to become classics -- suggesting "Megalopolis" can do the same.
"True genius is often misunderstood," a voiceover began, before quotes from famous critics calling "The Godfather" a "sloppily self-indulgent movie" and "Apocalypse Now" a "spectacular failure" were presented on the screen.
The problem? None of those quotes were real.
Instead, the trailer appears to have used AI-generated imitations of the type of withering put-downs associated with renowned reviewers such as Pauline Kael.
In at least one case, a criticism appears to have been lifted from a review of an entirely different film
The trailer was quickly recalled, with Hollywood studio Lionsgate offering "our sincere apologies to the critics involved and to Francis Ford Coppola" for an "inexcusable error in our vetting process."
"We screwed up. We are sorry," said a statement.
Lionsgate has since parted company with the marketing consultant behind the trailer, trade outlet Variety said Friday. Meanwhile Deadline reported that the quotes were generated by AI.
The furor comes at a time when Hollywood is roiled by the encroaching impact of AI. Fears the technology could replace entertainment industry jobs -- from actors to writers -- were central to last summer's devastating strikes.
The trailer episode is just the latest controversy to hit "Megalopolis," an already hugely divisive epic.
Legendary director Coppola has said he spent $120 million of his own money to make the film, selling a stake in his California vineyard.
But its much-hyped world premiere at the Cannes Film Festival left the industry confounded.
Critics' responses ranged from "a true modern masterwork" to a "catastrophe."
Driver stars as a seemingly magical architect whose efforts to rebuild a decaying city into a futuristic utopia are thwarted by its resentful mayor (Giancarlo Esposito).
The movie also stars Aubrey Plaza, Shia LaBeouf and Dustin Hoffman.
It receives its North American premiere at the Toronto film festival next month, before being released in US theaters on September 27.
The controversy has provoked theories among some Hollywood observers that the entire unseemly debacle could have been staged to provoke headlines.
Lionsgate did not respond to an AFP request for comment.
But a source familiar with the marketing plan told AFP the studio did not deliberately fabricate the quotes, and removed the trailer as soon as it became aware of the situation.