Young Russians Take Odysseys Across Europe to See Taylor Swift Perform 

A fan shows a ticket to a Taylor Swift concert during a meeting with other Swifties in Lyubertsy outside Moscow, Russia September 15, 2024. (Reuters)
A fan shows a ticket to a Taylor Swift concert during a meeting with other Swifties in Lyubertsy outside Moscow, Russia September 15, 2024. (Reuters)
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Young Russians Take Odysseys Across Europe to See Taylor Swift Perform 

A fan shows a ticket to a Taylor Swift concert during a meeting with other Swifties in Lyubertsy outside Moscow, Russia September 15, 2024. (Reuters)
A fan shows a ticket to a Taylor Swift concert during a meeting with other Swifties in Lyubertsy outside Moscow, Russia September 15, 2024. (Reuters)

Artem, a 22-year-old IT student in Moscow, has no regrets about shelling out more than $3,000 to see his favorite singer perform.

Around the world, fans of Taylor Swift - "Swifties" - are used to paying eye-popping prices to attend her concerts. But in Russia, there are other challenges in the quest to catch the superstar on tour.

Many Western performers have shunned Russia since 2022, when Russia sent its army into Ukraine, and outward travel to the West is fraught with complications. But Russian Swifties, undeterred, embarked this summer on daunting odysseys - requiring visa appointments and clever flight combinations - to catch Swift on her sold-out Eras tour.

Elizaveta, a 20-year-old medical student, travelled with Artem to see Swift perform in Gelsenkirchen, Germany, in July.

"When you realize your dream has come true, well of course, (you feel) happiness, joy, and great thankfulness that everything worked out," she said.

Elizaveta and Artem have become close to other Swifties in Moscow who set up a fan group three years ago on the Russian social platform VKontakte.

Members say dozens attend the events they organize, from singalongs to bracelet-weaving workshops.

"We try to create some kind of cozy community, a place for people to meet," said Diana, 20, studying international relations.

But for those with the time and money, nothing beats seeing Swift live.

Artem and Elizaveta were determined to do that this summer. Elizaveta flew via a third country to Greece, for which she had secured a visa, then to Germany. Artem applied - six months ahead - for an Italian visa through an agency.

"I combined it with a general European trip; if I was there just purely for the concert ... it would have been cheaper," he says. "It turned out to be about 300,000 roubles ($3,200)."

The students have learned to adapt to the shifts in geopolitics.

Elizaveta's Apple Music account is registered in Türkiye, while Artem and others use "workarounds" to listen to music on Spotify, which stopped streaming in Russia in 2022, after the full-scale war began. Apple paused product sales the same year.

And another fan, Dmitry, says Swifties around the world are just a click away.

"We are not really isolated from the rest of the world. (We) sit and watch TikTok, there are videos from foreigners and various discussions ... In principle, we have enough of everything. We have a very rich life."



Netflix Subscriber Additions Likely Slowed, Growth Strategy in Focus

FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo
FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo
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Netflix Subscriber Additions Likely Slowed, Growth Strategy in Focus

FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo
FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, US, July 12, 2023. REUTERS/Mike Blake/File Photo

Netflix could report its slowest subscriber additions in six quarters on Thursday as gains from a password-sharing crackdown ease, with investors looking for signs its nascent ad revenue business is accelerating.
The streaming giant likely added 4 million subscribers in the July-September period, according to analysts' estimates compiled by LSEG. Netflix originals such as "The Accident" and "The Perfect Couple" were among the top streamed titles in the US during the quarter, Nielsen data showed, according to Reuters.
As the pace of sign-ups slows, Netflix is trying to shift investor attention towards other performance measures including revenue growth and margins. It will stop reporting subscriber data from 2025.
"Their focus is to continue to grow subscribers at a healthy clip while also leveraging their scale, ability to raise prices and increase advertising dollars," said Pivotal Research analyst Jeff Wlodarczak.
The company's ad-supported plan has been growing but Netflix does not offer details on the tier's financial performance and does not expect it to become a primary driver of growth until 2026.
This has raised some concerns about its growth trajectory.
"They're making less than a billion dollars a year in the US on advertising, saying that doesn't make them look good," eMarketer television and streaming analyst Ross Benes said.
Some analysts have said the company needs to raise prices and phase out more of its ad free plans to nudge customers towards the tier with commercials as it usually brings in more revenue per user.
The company said in July last year it would stop offering the $9.99 a month basic plan without commercials to new users in the US and the UK, and phase it out for existing subscribers.
Netflix charges $6.99 per month in the US for the ad tier, while its standard plan without commercials is priced at $15.49 a month.
It has not raised the price of its standard plan since early 2022, while its ad-supported tier has been priced the same since its launch in late 2022.
The company, which operates in more than 190 countries, is expected to report ad revenue of $242.7 million in the third quarter, according to the average of estimates from three analysts compiled by LSEG. Overall revenue is expected to grow 14.3%, a slightly slower pace than the previous three months, to $9.76 billion.
To attract more advertisers, the streamer is focusing on live events including sports. Netflix will air the highly anticipated Jake Paul vs. Mike Tyson boxing fight in November, followed by its first NFL games in December.
The second season of hit South Korean drama series "Squid Game,” expected to release in December, could help the company draw subscribers in the last quarter of the year.
Netflix stock has risen 12.4% since it reported second-quarter results in July, compared with a 5% rise in the S&P 500 index.