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Nintendo Showcases ‘Super Mario’, Game Boy History in New Museum

Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)
Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)
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Nintendo Showcases ‘Super Mario’, Game Boy History in New Museum

Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)
Characters Mario and Luigi are seen at the grand opening of the Super Nintendo World at Universal Studios Hollywood in Universal City, Los Angeles, California, US, February 15, 2023. (Reuters)

Japanese firm Nintendo will next week open a museum showcasing its history, where fans of "Super Mario", "The Legend of Zelda" and the Game Boy and Switch can gain insight into one of the world's most renowned game makers.

Located in Uji near the company's Kyoto headquarters, the museum underscores the many evolutions of Nintendo, which was founded in 1889 as a maker of "hanafuda" playing cards and is now a global gaming giant.

Shigeru Miyamoto, executive fellow at Nintendo and creator of "Super Mario", said the museum was intended to deepen understanding of the company.

"If making products while protecting concepts such as family, fun and ease of understanding is rooted in our employees then the new Nintendo will continue to grow," he told reporters.

The museum, which opens to the public Oct. 2, is located on the site of a plant that used to make playing cards and was a center for product repairs. Tickets on its website are sold out for the following two months.

In addition to displaying iconic devices such as the Wii console and the handheld Game Boy, visitors will be able to see lesser known products such as the "Mamaberica" baby stroller and the "Copilas" printer.

The museum also offers a range of interactive experiences, with visitors able to partner to play the video game "Super Mario Bros." featuring mustachioed plumber Mario on a single, oversized Family Computer controller.

While a push into mobile gaming has tapered off, other efforts by Nintendo to expand beyond its core gaming business have gained traction with the company opening stores and employing its roster of characters in theme parks and film.

The Switch console has been a runaway success with an install base exceeding 140 million units, but with sales slowing, investor attention in now focused on the prospects for a successor device, with Nintendo due to reveal details in the current financial year, which ends in March.

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Entertainment

André 3000's Alt-Jazz, ‘No Bars’ Solo Album Stunned Fans. Now, It’s up for Grammys

André Benjamin, also known as Andre 3000, arrives at the 30th Film Independent Spirit Awards in Santa Monica, Calif., on Feb. 21, 2015. (AP)
André Benjamin, also known as Andre 3000, arrives at the 30th Film Independent Spirit Awards in Santa Monica, Calif., on Feb. 21, 2015. (AP)
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André 3000's Alt-Jazz, ‘No Bars’ Solo Album Stunned Fans. Now, It’s up for Grammys

André Benjamin, also known as Andre 3000, arrives at the 30th Film Independent Spirit Awards in Santa Monica, Calif., on Feb. 21, 2015. (AP)
André Benjamin, also known as Andre 3000, arrives at the 30th Film Independent Spirit Awards in Santa Monica, Calif., on Feb. 21, 2015. (AP)

No one was expecting it. Late last year, André 3000 released his debut solo album, "New Blue Sun," 18 years after his legendary rap group Outkast's last studio album, "Idlewild."

But "New Blue Sun" has "no bars," he jokes. It's a divergence from rap because "there was nothing I was liking enough to rap about, or I didn't feel it sounded fresh. I'm not about to serve you un-fresh (expletive.)"

Instead, he offered up a six-track instrumental album of ambient alt-jazz — with special attention paid to the flute.

"The sound, that's how I got into it," he says of the instrument. "The portability, too. You can't tote around a piano and play in Starbucks."

He's also invested in the flute's history — like learning about Mayan flutes made from clay, a design he had re-created in cedarwood. "There’s all kinds of fables and, you know, indigenous stories that go along with playing the flute — playing like the birds or playing your heart like the wind — it kind of met (me) where I was in life," he says.

"Flutes — wind instruments in general — are the closest thing you get to actually hearing a human," he continues. "You're actually hearing the breath of a person."

"New Blue Sun" is a stunning collection, one that has earned André 3000 three new Grammy Award nominations: album of the year, alternative jazz, and instrumental composition. Those arrive exactly 25 years after the 1999 Grammys, where Outkast received their first nomination — for "Rosa Parks," from their third album, "Aquemini" — and 20 years after the group won album of the year for "Speakerboxxx/The Love Below."

"It matters because we all want to be acknowledged or recognized," André 3000 says of his new Grammy nominations. "It's a type of proof of connection, in some type of way ... especially with the Grammys, because it's voted on by a committee of musicians and people in the industry."

He's a bit surprised by the attention, too, given the type of album he created. "We have no singles on the radio, not even singles that are hot in the street," he says. "When you're sitting next to Beyoncé and Taylor Swift, these are highly, hugely popular music artists, I'm satisfied just because of that ... we won just to be a part of the whole conversation."

He theorizes that it may be because popular music listening habits are broadening. "A lot of artists are just trying different things. Even, you know, the album that Beyoncé is nominated for, it’s not her normal thing," he says of her country-and-then-some record, "Cowboy Carter.We’re in this place where things are kind of shifting and moving."

For André 3000, "New Blue Sun" has allowed him to "feel like a whole new artist," but it is also an extension of who he's always been. "Being on the road with Outkast and picking up a bass clarinet at a pawn shop in New York and just sitting on the back of the bus playing with it — these things have been around," he says.

He's also always embraced "newness," as he puts it, experimenting creatively "even if it sounds non-masterful."

"Even producing for Outkast, I was just learning these instruments. If I ... put my hands down and play ‘Ms. Jackson,’ I'm not knowing what I'm playing. But I like it," he says.

As for a new Outkast album, "I never say never," he says. "But I can say that the older I get, I feel like that time has happened."