South Korean Cult-Horror Series ‘Hellbound’ Returns at BIFF

In this picture taken on October 2, 2024, (L-R) South Korean actors Im Seong-Jae, Kim Hyun-joo and Kim Sung-cheol arrive on the red carpet during the opening ceremony of the 29th Busan International Film Festival in Busan. (AFP)
In this picture taken on October 2, 2024, (L-R) South Korean actors Im Seong-Jae, Kim Hyun-joo and Kim Sung-cheol arrive on the red carpet during the opening ceremony of the 29th Busan International Film Festival in Busan. (AFP)
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South Korean Cult-Horror Series ‘Hellbound’ Returns at BIFF

In this picture taken on October 2, 2024, (L-R) South Korean actors Im Seong-Jae, Kim Hyun-joo and Kim Sung-cheol arrive on the red carpet during the opening ceremony of the 29th Busan International Film Festival in Busan. (AFP)
In this picture taken on October 2, 2024, (L-R) South Korean actors Im Seong-Jae, Kim Hyun-joo and Kim Sung-cheol arrive on the red carpet during the opening ceremony of the 29th Busan International Film Festival in Busan. (AFP)

Netflix's Korean cult-horror thriller "Hellbound" returned for its much anticipated second season with a world premiere at Busan International Film Festival, showcasing intense performances from the new cast members, particularly Moon Geun-young.

Created by Yeon Sang-ho, known for zombie flick "Train to Busan", the first season of "Hellbound" achieved critical and commercial success with its portrayal of a world where supernatural beings suddenly appear to tell people of their impending death, followed by monstrous entities that drag the condemned to hell.

Yeon, whose early works included a dark animated film about a Korean cult organization, elevates the dystopian thriller into a more philosophical realm in its second season, while still delivering the spectacle of creatures, violence, and collective religious hysteria.

"I believe that the concept of disaster in the work 'Hellbound' refers more to a mental or ideological catastrophe than to a physical disaster," director Yeon said at a BIFF event late Friday.

The show had to let go of actor Yoo Ah-in, who played a key character in season one, after he was charged with illegal drug use. Yoo was subsequently found guilty.

Kim Sung-cheol takes on the role of the charismatic leader of a cult that arose amid the horrific supernatural deaths that triggered a wave of social media frenzy, delivering a convincing portrayal of this intricate character.

But the most captivating -- and gut-wrenching -- performance of the second season arguably belongs to Moon Geun-young, a much beloved former teen actress in South Korea, who portrays a young wife gradually transforming into a deranged cult fanatic.

Yeon said he decided to cast Moon after seeing her in a 2021 TV drama where she portrayed a tormented wife who succumbs to alcoholism while caring for her alcoholic husband.

Moon did not attend this year's BIFF, but fellow cast member Kim Hyun-joo said: "Moon Geun-young made a tremendous contribution. I already knew (she was immensely talented), but I was pleasantly surprised and delighted by her performance."

The series was featured at BIFF in its big-screen theaters, even as the festival faces criticism from cinephiles for selecting a streaming title, "Uprising", also from Netflix, as its opening film this year.

Cineastes blame OTT streaming platforms for some of the challenges encountered by the traditional theater market and independent filmmakers.

"BIFF has been a key player in showcasing fresh Asian films by young, emerging talents in the region, and this has been their priority," Kay Heeyoung Kim, owner of the film studio K-Dragon, told AFP.

"But the lines between traditional independent cinema and big-budget streaming titles have blurred at this year's festival, which is unfortunate to see."

Yeon, who began his career as an independent animated filmmaker, along with his work "Hellbound," is credited with increasing the global visibility of South Korean content in recent years, alongside works like "Squid Game" and "Pachinko."



Netflix War Epic to Open Asia’s Largest Film Festival

In this file photo taken on October 4, 2023, children pose for photos next to large letters displayed for the 28th Busan International Film Festival (BIFF) at the Busan Cinema Center in Busan. (AFP)
In this file photo taken on October 4, 2023, children pose for photos next to large letters displayed for the 28th Busan International Film Festival (BIFF) at the Busan Cinema Center in Busan. (AFP)
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Netflix War Epic to Open Asia’s Largest Film Festival

In this file photo taken on October 4, 2023, children pose for photos next to large letters displayed for the 28th Busan International Film Festival (BIFF) at the Busan Cinema Center in Busan. (AFP)
In this file photo taken on October 4, 2023, children pose for photos next to large letters displayed for the 28th Busan International Film Festival (BIFF) at the Busan Cinema Center in Busan. (AFP)

A Netflix period war drama produced by South Korean filmmaker Park Chan-wook will open Asia's largest film festival Wednesday, the first time a streaming title has kicked off the event.

Directed by Kim Sang-man and featuring Korean megastar Gang Dong-won in a lead role, "Uprising" is one of 224 official entries at this year's Busan International Film Festival (BIFF), which runs until October 11.

The film has attracted significant attention ahead of its world premiere thanks largely to the involvement of Park, best-known for ultra-violent thrillers like 2003's "Old Boy", which played a key role in bringing South Korean cinema to the global forefront.

Park was a screenwriter and producer on "Uprising", a story set during Korea's Joseon Dynasty about two friends who grow up together -- but become enemies when war breaks out in the country.

"I believed it was a work that could appeal to the public (the most) among all the (BIFF) opening films in history," Park Do-shin, the festival's acting director, has said of the choice.

Streaming-only content like Netflix's "Squid Game" and the Apple TV+ series "Pachinko" have contributed to a significant surge in the global visibility of Korean and Korean diaspora stories in recent years.

Busan's 2024 line-up reflects how that content has become an "important part of our culture," BIFF programmer Jung Han-seok said.

On Wednesday morning, ahead of the opening ceremony, visitors were already queuing at festival venues, while the red carpet for the star-studded opening ceremony had been laid out.

- Why streaming? -

The decision to open this year's edition with a major streaming title, however, has sparked criticism within South Korea's cinema community, as BIFF has long been dedicated to supporting emerging talents in Asia as well as small-scale, independent films.

"I find it disappointing that a streaming title was selected as the opening film," Kay Heeyoung Kim, who owns film studio K-Dragon, told AFP.

"The challenges confronting the theatre-based physical film market and filmmakers can be partly attributed to the streaming platforms."

This year's edition also comes as organizers still grapple with the fallout from former festival director Huh Moon-yung, who resigned last year amid accusations of sexual misconduct. The director position remains vacant.

The South Korean government's budget for supporting film festivals including BIFF was also slashed by half this year.

Despite those setbacks, this year's 29th edition is presenting about 15 more films than last year, organizers said, with 86 world premieres.

- Award winners -

BIFF will posthumously honor South Korean actor Lee Sun-kyun, screening six of the actor's film and television works, including "Parasite", "Our Sunhi" (2013) and a portion of TV series "My Mister" (2018).

Best known globally for his starring role in Bong Joon-ho's 2019 Oscar-winner "Parasite", Lee was found dead in an apparent suicide last year after a two-month investigation into suspected drug use, sparking public outrage over what many perceived as an excessive police interrogation.

Meanwhile, filmmaker Kiyoshi Kurosawa, best known for his contributions to the Japanese horror genre, will receive the festival's Asian Filmmaker of the Year award, joining the ranks of previous winners such as Hong Kong legends Tony Leung and Chow Yun Fat.

The Japanese filmmaker is showcasing two new films at BIFF this year: the violent thriller "Cloud" and "Serpent's Path", a French-language remake of his 1998 film of the same name.

Other notable world premieres include "RM: Right People, Wrong Place", a documentary on K-pop sensation BTS member RM and the making of his second solo album.

Chung, Yu Chieh, a 39-year-old visitor from Taiwan, said she was excited about South Korean director Hur Jin-ho's latest film, "A Normal Family" - a psychological thriller featuring two upper-class couples seemingly leading perfect lives.

Featuring some of the most celebrated veteran performers in South Korea - including actress Kim Hee-ae and actor Jang Dong-gun - the film is one of the most anticipated homegrown films to be featured at BIFF this year.

"I believe (the festival) will be very special," she told AFP.

BIFF's industry platform, the Asian Contents and Film Market, will host a conference focused on the integration of AI in content production -- a current hot-button issue in Hollywood.

Companies including South Korea's CJ ENM, Chinese VOD service iQIYI and Microsoft will take part.