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Japan’s Toho Buys Ghibli Animation Distributor GKIDS to Further Overseas Growth

People take a picture of Godzilla's head at Shinjyuku Toho building at the Kabukicho district in Tokyo, July 30, 2016. (AP)
People take a picture of Godzilla's head at Shinjyuku Toho building at the Kabukicho district in Tokyo, July 30, 2016. (AP)
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Japan’s Toho Buys Ghibli Animation Distributor GKIDS to Further Overseas Growth

People take a picture of Godzilla's head at Shinjyuku Toho building at the Kabukicho district in Tokyo, July 30, 2016. (AP)
People take a picture of Godzilla's head at Shinjyuku Toho building at the Kabukicho district in Tokyo, July 30, 2016. (AP)

Toho Co, the Japanese creator of the "Godzilla" movie franchise, will acquire the US distributor of Studio Ghibli's famed animated films, it said on Wednesday, to help drive overseas expansion.

The acquisition comes amid a surge in global popularity for Japanese entertainment, and fits with Toho's multi-year growth strategy centered on animation and overseas markets.

New York-based GKIDS, which distributed Ghibli's Oscar-winning "The Boy and the Heron", will become a wholly owned subsidiary of Toho after the deal, whose terms were not disclosed in statements from both companies.

"We are truly thrilled to be joining forces with the esteemed and storied Toho," GKIDS, which has distributed 13 animated films nominated for Oscars, said in a statement, citing founder Eric Beckman and President Dave Jesteadt.

Toho's own "Godzilla Minus One", a hit in overseas markets, took home an Oscar for visual effects in March, while "Shogun", a historical epic filmed mostly in Japanese, won a record number of Emmy Awards last month for a single season of drama.

Japan set up a committee last month to promote its entertainment industry, which was worth 12.9 trillion yen ($86.43 billion) in 2021, ranking third globally after the United States and China, the cabinet office said.

GKIDS manages the film catalogue of Ghibli, the studio of renowned Japanese director Hayao Miyazaki, in North America.

In March, it inked a deal with Warner Bros. Discovery to extend the US streaming rights to Ghibli films.

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‘Game of Thrones’ Dragon-Forged Iron Throne Fetches Nearly $1.5 Million at Auction

The replica was made of plastic and molded from the original screen-used version, then finished off with metallic paint and jewel embellishments. (Heritage Auctions)
The replica was made of plastic and molded from the original screen-used version, then finished off with metallic paint and jewel embellishments. (Heritage Auctions)
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‘Game of Thrones’ Dragon-Forged Iron Throne Fetches Nearly $1.5 Million at Auction

The replica was made of plastic and molded from the original screen-used version, then finished off with metallic paint and jewel embellishments. (Heritage Auctions)
The replica was made of plastic and molded from the original screen-used version, then finished off with metallic paint and jewel embellishments. (Heritage Auctions)

"Game of Thrones" fans came out in droves to bid on hundreds of costumes, props and other items from the series in an auction that raked in over $21 million.

From Thursday through Saturday, the Heritage Auctions event in Dallas featured over 900 lots including suits of armor, swords and weapons, jewelry and several other items of significance from the HBO series.

The top-dollar item was the very thing the characters in the series vied for throughout its eight-season run: the Iron Throne. After a six-minute bidding war, the throne sold for $1.49 million.

The replica was made of plastic and molded from the original screen-used version, then finished off with metallic paint and jewel embellishments. In the series, the throne was forged with dragon breath that melted the swords of a thousand vanquished challengers and became a symbol of the struggle for power throughout the show's run.

Heritage Auctions said in a statement Sunday that the event brought in $21.1 million from more than 4,500 bidders. The auction marked Heritage’s second-best entertainment event, just shy of the record set by a Debbie Reynolds sale it held in 2011.

Heritage Executive Vice President Joe Maddalena said in a statement he knew the auction would resonate.

"These are extraordinary treasures made by Emmy-winning costume designers and prop makers, who worked tirelessly to adapt George R.R. Martin’s wonderful novels," Maddalena said. "People wanted a piece of that ‘Game of Thrones’ magic."

Beyond the coveted Iron Throne, over 30 other lots commanded six-figure price tags.

Jon Snow’s signature sword, Longclaw, wielded onscreen by Kit Harington, sold for $400,000 and his night's watch ensemble, featuring a heavy cape, went for $337,500. Both items kicked off prolonged bidding wars.

Starting bids ranged from $500 to $20,000, but several items went for thousands of dollars more. Such was the case for several cloaks and dresses worn by Emilia Clarke as Daenerys Targaryen and Lena Headey as Cersei Lannister.

A gray suede ensemble worn by Daenerys sold for $112,500, exactly $100,000 over its starting bid, and the red velvet dress Cersei wears in her final appearance on the show went for $137,500, which was $122,500 over its starting bid.

Suits of armor also proved popular, especially when they included sought-after weapons. Jaime Lannister’s black-leather armor ensemble fetched $275,000 and his Kingsguard armor — including his iconic Oathkeeper longsword — went for $212,500. Queensguard armor worn by the character Gregor "The Mountain" Clegane sold for $212,500.

In an interview when the auction was announced in September, Jay Roewe, HBO’s senior vice president of global incentives and production planning, said the sale speaks to the series' staying power five years after its finale.

"‘Game of Thrones’ was a zeitgeist moment in our culture. It was a zeitgeist moment in high-end television. It was a zeitgeist moment in terms of HBO," he said. "It’s impacted the culture."