Taylor Swift Wins Big and Rita Ora Pays Tribute to Liam Payne at MTV EMAs

 Taylor Swift is shown on screen after winning the Best Video award for "Fortnight" featuring Post Malone, at the 2024 MTV Europe Music Awards at Manchester Co-op Live in Manchester, Britain, November 10, 2024. (Reuters)
Taylor Swift is shown on screen after winning the Best Video award for "Fortnight" featuring Post Malone, at the 2024 MTV Europe Music Awards at Manchester Co-op Live in Manchester, Britain, November 10, 2024. (Reuters)
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Taylor Swift Wins Big and Rita Ora Pays Tribute to Liam Payne at MTV EMAs

 Taylor Swift is shown on screen after winning the Best Video award for "Fortnight" featuring Post Malone, at the 2024 MTV Europe Music Awards at Manchester Co-op Live in Manchester, Britain, November 10, 2024. (Reuters)
Taylor Swift is shown on screen after winning the Best Video award for "Fortnight" featuring Post Malone, at the 2024 MTV Europe Music Awards at Manchester Co-op Live in Manchester, Britain, November 10, 2024. (Reuters)

Taylor Swift came out on top at the 2024 MTV EMAs on Sunday, walking away with best artist, best US act, best live act and best video for “Fortnight” (featuring Post Malone).

Swift, who is finishing up her Eras tour on the other side of the Atlantic, thanked the fans for the bounty of prizes via video message.

The UK show opened with an acrobatic Benson Boone suspended in the air on a gold grand piano performing his viral hit “Beautiful Things” and latest release “Slow it Down.” Boone also accepted his first EMA for best new act.

South African newcomer Tyla gave Swift a run for her money picking up three awards for best afrobeats, best R&B and best African act.

Tyla performed her smash hit “Water” for the EMA audience at the Co-op Live, Manchester, flanked by a host of dancers, as well as singing energetic new track “Push 2 Start.”

British singer Rita Ora, who hosted the show for a record third time, paid tribute to former One Direction star Liam Payne, who died last month after falling from a balcony in Buenos Aires.

Ora had a close relationship with the singer and the pair recorded a song together in 2018, “For You (Fifty Shades Freed).” She addressed the audience saying, “I want to take a moment to remember someone. Liam Payne was one of the kindest people I knew.” Her voice broke as she asked the crowd to take a moment to remember Liam, saying: “He had the biggest heart and he left such a mark on this world.”

Hip-hop legend Busta Rhymes was awarded the EMAs global icon award from British rapper Little Simz telling the crowd that in 34 years of professionally recording this was his first award from MTV and it felt incredible. The 12-time Grammy Award nominee, who has more than 10 million album sales under his belt, performed a mega medley of his greatest hits “Break ya Neck,” “Touch it” and “Put Your Hands Where the Eyes can See” accompanied by dancers wearing tracksuits with giant dragon heads.

Shawn Mendes gave an intimate and heartfelt performance and also received the award for best Canadian act. Sabrina Carpenter picked up the honors for best song for her hit “Espresso,” while Ariana Grande was crowned best pop act and Eminem took away best hip hop act.

UK duo Pet Shop Boys were honored with the inaugural Pop Pioneers Award for their contribution to pop music and closed out the show accompanied by local orchestra Manchester Camerata with a cover of David Bowie’s “All the Young Dudes” followed by their iconic hit “West End Girls” in celebration of the song’s 40th anniversary.

Other performers on the night included K-Pop quintet Le Sserafim, Mexican singer and rapper Peso Pluma, English singer and songwriter Raye, multi-platinum singer-songwriter Mendes, American powerhouse Teddy Swims, Mexican rock sisters the Warning.

LL Cool J, Bush frontman Gavin Rossdale, mother-and-daughter musicians Neneh Cherry and Mabel and TV and film stars Aaron Taylor-Johnson, Jodie Turner-Smith and Lucien Laviscount all presented awards.



Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
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Gl-icked? Movie Theaters Pin Hopes on Big 'Wicked,' 'Gladiator' Weekend

'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP
'Gladiator II' has benefited from a long, expensive marketing campaign. Chris DELMAS / AFP

US movie theaters are hoping the lightning-in-a-bottle magic of last year's "Barbenheimer" phenomenon can strike again this weekend, with the simultaneous release of two of 2024's most hyped films: "Wicked" and "Gladiator II."
"Wicked" is the movie adaptation of the hit Broadway musical, starring pop sensation Ariana Grande, while "Gladiator II" marks Ridley Scott's return to ancient Rome, 24 years after his epic original won the best picture Oscar.
Whether audiences will embrace the tongue-in-cheek "Glicked" (or "Wickiator") memes being hopefully circulated by marketing departments -- or even dress up in witch hats and togas -- remains to be seen.
But cinema lobbies and shopping malls across the country are being daubed in the pink-and-green shades of the "Wicked" witches, and kitted out with cardboard miniature Colosseums, ahead of a period that analysts say will be crucial for the industry, AFP said.
"I am certain that this is going to be the biggest Thanksgiving the industry has ever seen," said Jordan Hohman, an executive at Phoenix Theatres.
"Wicked" alone is "the biggest opening film in terms of advance sale tickets" in the US chain's 24-year history, currently pacing 63 percent ahead of "Barbie," added president Cory Jacobson.
While rival Hollywood studios have traditionally been wary of launching two major films on the same weekend, the record-breaking summer of 2023 showed it can be mutually beneficial -- with the right movies.
Like "Barbie" and "Oppenheimer," the female-skewing "Wicked" and male-focussed "Gladiator II" are "oriented to different audiences," said analyst David A. Gross, of Franchise Entertainment Research.
"Wicked" has inspired promotional tie-ins like a makeup line and a cupcake kit, while "Gladiator" ads have been ubiquitous during NFL telecasts.
"There is zero issue in terms of stepping on each other's feet," said Gross.
Still, matching the heady heights of "Barbie" and "Oppenheimer" will be a tough ask. Those films took $245 million combined on their opening weekend in North America alone.
"Barbenheimer was an example of two films massively over-performing... an unexpected best-case scenario," cautioned Daniel Lora, senior VP of content strategy for Boxoffice Media.
But part of the industry's current bullishness comes from another massive film, Disney's "Moana 2," which will join "Wicked" and "Gladiator II" in multiplexes just a week later.
"I don't think this is a two-picture experience. I think it's a three-picture experience," said Jacobson.
Marketing blitz
Should the next few weeks live up to hopes, it will come at a much-needed time for Hollywood.
Despite a profitable summer featuring hit sequels like "Inside Out 2" and "Deadpool & Wolverine," 2024 has been a mixed bag for an industry still dreaming of a return to pre-pandemic numbers.
The first five months of the year were hampered by a thin release schedule, stemming from the production delays caused by Hollywood strikes and Covid.
The fall has also been a disappointment, with box office dud "Joker: Folie A Deux" foremost among a series of flops and middling releases.
But the early signs for this weekend look promising.
"Gladiator II" opened in dozens of other countries last week, taking a whopping $87 million overseas. Paramount will be hoping for similar numbers in the US this weekend.
"Wicked," from Universal, the studio behind "Oppenheimer," is predicted to take north of $100 million this weekend in North America alone.
Both movies have benefited from long, expensive marketing campaigns.
At a major Las Vegas movie theater convention in April, Paramount began their annual presentation with an executive riding into the Caesars Palace arena on a chariot flanked by Roman soldiers.
Universal's presentation ended with thousands of plastic flowers held aloft by audience members to create a giant green-and-pink "Wicked" themed electronic lightshow.
Eight months later, both studios will learn if those strategies have converted into ticket sales.
"When something really catches fire, and it's not just a marketing campaign flogging it, honestly it can just take off and go higher than anybody can predict," said Gross.
"So let's see what happens."