Netflix's Ad-supported Tier Hits 70 Million Users

The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
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Netflix's Ad-supported Tier Hits 70 Million Users

The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)

Netflix said on Tuesday that its ad-supported tier now has 70 million monthly active users globally, nearly doubling the number reported earlier this year.

The streaming giant is experiencing a faster rate of adoption for its ad-based plan, priced at $6.99 per month in the US, as customers seek more affordable options, Reuters reported.

Netflix has said that over 50% of new sign-ups for its service are for the ad-supported plan in regions where it is available.

In May, the company reported that this tier had reached 40 million global monthly active users.

Netflix has said earlier it does not anticipate advertising to become a primary growth driver until 2026.



Manga Productions Showcases Saudi Innovation at Anime Japan 2025

Over four days, the Manga Productions team engaged with visitors during both public and business sessions. (SPA)
Over four days, the Manga Productions team engaged with visitors during both public and business sessions. (SPA)
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Manga Productions Showcases Saudi Innovation at Anime Japan 2025

Over four days, the Manga Productions team engaged with visitors during both public and business sessions. (SPA)
Over four days, the Manga Productions team engaged with visitors during both public and business sessions. (SPA)

Manga Productions, a subsidiary of the Mohammed bin Salman Foundation (Misk), concluded its participation in Anime Japan 2025, one of the world's most prestigious anime exhibitions.

Manga Productions sponsored the global event for the first time, reinforcing its commitment to establishing Saudi Arabia’s presence in the anime industry. Held at Tokyo Big Sight, the exhibition attracted more than 150,000 visitors and featured over 100 participating companies worldwide.

Manga Productions chief executive Dr. Essam Bukhari expressed pride in the company's participation and gratitude for the enthusiastic reception from Japanese and international audiences.

Sponsoring such a significant event is a strategic step in fostering partnerships for co-production, distribution, and content licensing, he added.

He also highlighted how Saudi Arabia's economic growth and development are opening doors for deeper collaboration with Japanese and international companies, further cementing the Kingdom's status as a global hub for creativity in the entertainment sector.

Bukhari noted that participation in Anime Japan 2025 boosts Saudi Arabia’s global image, showcasing the Kingdom’s creative identity on a prestigious international platform. It also strengthens connections with audiences and media partners while promoting innovative Saudi content.

Over four days, the Manga Productions team engaged with visitors during both public and business sessions. The company offered an immersive cultural experience, allowing attendees to explore Saudi creativity through traditional clothing displays, cultural activities, and Saudi coffee tastings.

Manga Productions remains dedicated to solidifying Saudi Arabia's position as a leader in the entertainment industry, bringing the latest Japanese entertainment innovations to the Saudi market. This aligns with the Kingdom’s vision for developing the creative content industry, positioning it as a global entertainment hub.