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Netflix's Ad-supported Tier Hits 70 Million Users

The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
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Netflix's Ad-supported Tier Hits 70 Million Users

The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)

Netflix said on Tuesday that its ad-supported tier now has 70 million monthly active users globally, nearly doubling the number reported earlier this year.

The streaming giant is experiencing a faster rate of adoption for its ad-based plan, priced at $6.99 per month in the US, as customers seek more affordable options, Reuters reported.

Netflix has said that over 50% of new sign-ups for its service are for the ad-supported plan in regions where it is available.

In May, the company reported that this tier had reached 40 million global monthly active users.

Netflix has said earlier it does not anticipate advertising to become a primary growth driver until 2026.

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Disney's 'Moana 2' Premiere Honors Hawaiian Culture

Actors Auli'i Cravalho and Dwyane Johnson speak during the premiere of Disney Animation's film Moana 2 in Kapolei, Hawaii, US November 21, 2024. REUTERS/Marco Garcia
Actors Auli'i Cravalho and Dwyane Johnson speak during the premiere of Disney Animation's film Moana 2 in Kapolei, Hawaii, US November 21, 2024. REUTERS/Marco Garcia
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Disney's 'Moana 2' Premiere Honors Hawaiian Culture

Actors Auli'i Cravalho and Dwyane Johnson speak during the premiere of Disney Animation's film Moana 2 in Kapolei, Hawaii, US November 21, 2024. REUTERS/Marco Garcia
Actors Auli'i Cravalho and Dwyane Johnson speak during the premiere of Disney Animation's film Moana 2 in Kapolei, Hawaii, US November 21, 2024. REUTERS/Marco Garcia

The world premiere of Disney's "Moana 2" sailed into Oahu, Hawaii on Thursday along with a celebration of Pacific Islander heritage.
In the storyline, three years have passed since Moana's adventures in the first hit film. "At first, she was wondering if she could be a wayfinder,” Auliʻi Cravalho, who voices the title character, told Reuters.
"By the time we see her again she's a ... master navigator."
The film also takes Moana on a journey into the future, so she is traveling "even further beyond," the native Hawaiian actor added.
“Moana 2,” directed by David Derrick Jr., Jason Hand and Dana Ledoux Miller, arrives in theaters on Nov. 27.
In it Moana receives a sudden call from her ancestors to travel the seas and break the god Nalo’s curse, which prevents the people of various islands from reconnecting.
She must form her own crew and reunite with her friend, the demigod Maui, played by Dwayne Johnson.
“Maui’s journey in 'Moana 2' means to me a few things,” Johnson said.
“Number one, legacy, and number two, the character Maui was largely inspired by my grandfather who’s buried here (Hawaii), so it’s pretty meaningful to me,” he added.
The premiere opened with performances from Hawaiian dancers wearing leis and waving Hawaiian flags.
The film is highly anticipated after Disney’s other 2024 animated sequel "Inside Out 2" passed the $1 billion mark at the worldwide box office less than three weeks after its release - the fastest that any animated film has reached that level.
The first “Moana” topped the 2016 Thanksgiving box office rankings, earning a mighty $81.1 million over the five-day holiday period.