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Netflix's Ad-supported Tier Hits 70 Million Users

The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
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Netflix's Ad-supported Tier Hits 70 Million Users

The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)

Netflix said on Tuesday that its ad-supported tier now has 70 million monthly active users globally, nearly doubling the number reported earlier this year.

The streaming giant is experiencing a faster rate of adoption for its ad-based plan, priced at $6.99 per month in the US, as customers seek more affordable options, Reuters reported.

Netflix has said that over 50% of new sign-ups for its service are for the ad-supported plan in regions where it is available.

In May, the company reported that this tier had reached 40 million global monthly active users.

Netflix has said earlier it does not anticipate advertising to become a primary growth driver until 2026.

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Jeddah Historic District Program Set to Host Red Sea International Film Festival in December

Held under the theme "The New Home of Film", the festival will take place for the first time in the Culture Square of Jeddah Historic District. (SPA)
Held under the theme "The New Home of Film", the festival will take place for the first time in the Culture Square of Jeddah Historic District. (SPA)
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Jeddah Historic District Program Set to Host Red Sea International Film Festival in December

Held under the theme "The New Home of Film", the festival will take place for the first time in the Culture Square of Jeddah Historic District. (SPA)
Held under the theme "The New Home of Film", the festival will take place for the first time in the Culture Square of Jeddah Historic District. (SPA)

The Jeddah Historic District Program, affiliated with the Saudi Ministry of Culture, will host the fourth edition of the Red Sea International Film Festival (RSIFF) from December 5 to 14.

Held under the theme "The New Home of Film", the festival will take place for the first time in the Culture Square of Jeddah Historic District, providing a unique setting for artists and culture enthusiasts.

The Culture Square features cinema halls, a theater, and service facilities, along with the teamLab Borderless Jeddah Art Museum, a digital art museum. Situated by Lake Al-Arbaeen, the square offers scenic views of the surroundings.

As part of its commitment to preserving heritage and promoting cultural creativity, the program has transformed the square into a cultural landmark while retaining the area's architectural essence. This initiative aligns with Saudi Vision 2030 goal aiming to establish the area as a global cultural hub.

At this year's festival 120 films from 81 countries will be screened, including 48 world premieres, 66 Arab movies, 34 Saudi films, 54 short films, and 63 feature films.

Moreover, 36 filmmakers will vie for awards, and 38 outstanding film and television projects will be featured at the Red Sea Souk Project Market, highlighting a variety of storytelling styles and talents from across the globe.