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Netflix's Ad-supported Tier Hits 70 Million Users

The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
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Netflix's Ad-supported Tier Hits 70 Million Users

The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)
The Netflix logo is displayed at Netflix corporate offices on September 25, 2023 in Los Angeles, California. (Getty Images/AFP)

Netflix said on Tuesday that its ad-supported tier now has 70 million monthly active users globally, nearly doubling the number reported earlier this year.

The streaming giant is experiencing a faster rate of adoption for its ad-based plan, priced at $6.99 per month in the US, as customers seek more affordable options, Reuters reported.

Netflix has said that over 50% of new sign-ups for its service are for the ad-supported plan in regions where it is available.

In May, the company reported that this tier had reached 40 million global monthly active users.

Netflix has said earlier it does not anticipate advertising to become a primary growth driver until 2026.

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Kendrick Lamar, Post Malone Lead American Music Awards Nominations

Kendrick Lamar, winner of the Record Of The Year, Best Rap Performance, Best Rap Song, Best Music Video, and Song Of The Year awards, poses in the press room during the 67th Annual Grammy Awards in Los Angeles, California, US, February 2, 2025. (Reuters)
Kendrick Lamar, winner of the Record Of The Year, Best Rap Performance, Best Rap Song, Best Music Video, and Song Of The Year awards, poses in the press room during the 67th Annual Grammy Awards in Los Angeles, California, US, February 2, 2025. (Reuters)
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Kendrick Lamar, Post Malone Lead American Music Awards Nominations

Kendrick Lamar, winner of the Record Of The Year, Best Rap Performance, Best Rap Song, Best Music Video, and Song Of The Year awards, poses in the press room during the 67th Annual Grammy Awards in Los Angeles, California, US, February 2, 2025. (Reuters)
Kendrick Lamar, winner of the Record Of The Year, Best Rap Performance, Best Rap Song, Best Music Video, and Song Of The Year awards, poses in the press room during the 67th Annual Grammy Awards in Los Angeles, California, US, February 2, 2025. (Reuters)

Rapper Kendrick Lamar earned a leading 10 nominations for the American Music Awards on Wednesday, including nods for artist of the year and song of the year for his Grammy-winning diss track "Not Like Us."

The song is part of a longstanding feud between Lamar and Canadian musician Drake, who has sued Universal Music Group for defamation over its release.

Post Malone landed eight nominations including favorite male country artist and favorite country album for "F-1 Trillion." He previously won AMAs in rap/hip hop and pop/rock categories.

Next on the list were Billie Eilish, Chappell Roan and Shaboozey, who earned seven nominations each.

Taylor Swift, who has picked up more AMAs than any other artist over her career, received six nominations this year.

Beyonce's "Cowboy Carter," which took the top award at this year's Grammys, was nominated for album of the year and favorite country album at the AMAs. She also is in the running for favorite female country artist.

Fans will vote on the winners, which will be announced at a May 26 ceremony hosted by Jennifer Lopez. The show will be broadcast live on CBS.

Nominations were based on performances on the Billboard music charts, streaming and album sales, radio play and social media engagement.