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Taylor Swift Fans Turn Out Early for Book Launch at Target

Taylor Swift attends an in conversation with Taylor Swift event at the Toronto International Film Festival on Sept. 9, 2022. (AP)
Taylor Swift attends an in conversation with Taylor Swift event at the Toronto International Film Festival on Sept. 9, 2022. (AP)
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Taylor Swift Fans Turn Out Early for Book Launch at Target

Taylor Swift attends an in conversation with Taylor Swift event at the Toronto International Film Festival on Sept. 9, 2022. (AP)
Taylor Swift attends an in conversation with Taylor Swift event at the Toronto International Film Festival on Sept. 9, 2022. (AP)

Taylor Swift fans and their parents lined up outside some of Target's nearly 2,000 US stores early on Black Friday to buy copies of her new Eras Tour book.

Hoping to buck a long stretch of slowing sales at Target stores - with penny-pinched shoppers making purchases at rival retailers - the big-box chain teamed up with Swift to build on the fan momentum she experienced following her Eras Tour concerts.

Several customers queued up outside Target stores as early as 5 a.m. ET in freezing temperatures, with most of them there to snap up Swift merchandise, Reuters reported.

"Yeah, it's really cold but we're here to get Taylor Swift's tour book and her latest vinyl drop," Carlos Miracle, a 31-year old Swift fan, said while waiting outside a Chicago store.

Parents of teenage daughters and youngsters in their late 20's were up and about to buy Swift's Eras Tour book priced at $39.99 at Target. The retailer is also making available a vinyl album and CD version of "The Tortured Poets Department: The Anthology" for the first time containing 35 tracks including four acoustic bonus songs.

The vinyl version is being sold at $59.99 and CDs for $17.99, according to Target's website.

Swift, 34, has been setting music industry milestones and boosting local economies with The Eras Tour, with the last leg of the concert happening in Canada currently, a phenomenon that some economists have termed " Swiftflation."

Swift had released her latest Tortured Poets album in May during Target's first quarter, boosting its sales in its entertainment category by a high-single-digit percentage.

On Friday, Julia Corrin, a 39-year old from Pittsburgh bought the Era Tour book. The tour was a "really special moment ... and it'll be great to have something to remember it by," she said.

In New Jersey, 28-year old Amy Webb was in line to get her hands on the new Eras Tour book. "I usually don't buy anything during the holiday season, but wanted to get my hands on this before it sells out," she said.

On X, formerly known as Twitter, users shared images of long queues to grab Swift's merchandise while some noted that a few Target stores saw nearly empty shelves for the Eras Tour book and were out of Tortured Poets vinyl as of 9:30 a.m.

"The vinyl went quick, I don’t know exactly how many my store got, but I was in line at 5. By the time it was my turn the employee told me there were only 8 left," said an X-user Rachel.

There were no fans in line as of 8:30 a.m. at one Target store in New Jersey that had opened two and a half hours earlier. Its rack holding copies of the Eras Tour book was half empty.

To boost sales during the holiday season, which is shorter than in previous years with only 26 days between Thanksgiving and Christmas, Target will begin to offer the Eras Tour book and vinyl and CD version of her Tortured Poets album on its app and website beginning Saturday.

"That's the only reason I am here, we don't want to go online and see that it is sold (out)," said a 35-year old Marriott Hotel employee Adrian Antuna, who was waiting to get his hands on the Eras Tour book and a couple of the Tortured Poets Department vinyl albums.

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‘Moana 2’ Rides Musical Wave of Pacific Culture and Creativity

US actress Auli'i Cravalho (L) and US actor Dwayne Johnson pose on the red carpet upon arrival for the UK Premier of "Moana 2", at the Cineworld, in Leicester Square, in central London, on November 24, 2024. (AFP)
US actress Auli'i Cravalho (L) and US actor Dwayne Johnson pose on the red carpet upon arrival for the UK Premier of "Moana 2", at the Cineworld, in Leicester Square, in central London, on November 24, 2024. (AFP)
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‘Moana 2’ Rides Musical Wave of Pacific Culture and Creativity

US actress Auli'i Cravalho (L) and US actor Dwayne Johnson pose on the red carpet upon arrival for the UK Premier of "Moana 2", at the Cineworld, in Leicester Square, in central London, on November 24, 2024. (AFP)
US actress Auli'i Cravalho (L) and US actor Dwayne Johnson pose on the red carpet upon arrival for the UK Premier of "Moana 2", at the Cineworld, in Leicester Square, in central London, on November 24, 2024. (AFP)

For Auli'i Cravalho, returning for the Walt Disney sequel film 'Moana 2" was a Hawaiian homecoming for both herself as an actor and for her character.

"Moana's journey will take her very far, but also that growth means coming back home and experiencing that with your community," the Hawaiian native told Reuters.

"Speaking of community, the connection of all of the people across the Pacific, this feels like a celebration of Pan Pacific, Pan Polynesian culture," she added.

For the cast and creators of "Moana 2," the project was not just professional, it was personal.

"It feels so incredible that my growth as a human seems to be juxtaposed with hers (Moana's)," Cravalho said.

"Moana 2," directed by David Derrick Jr., Jason Hand, and Dana Ledoux Miller, opens on Wednesday.

The Stagwell Group's entertainment and technology arm, National Research Group, predicts "Moana 2" will bring in $145 million over the five-day Thanksgiving weekend.

The film follows wayfinder Moana, who receives a sudden call from her wayfinding ancestors to travel the seas and break the curse of god Nalo, which prevents the people of various islands from reconnecting.

She forms her own crew, which reunites her with demigod Maui, played by Dwayne Johnson.

The music for the first "Moana" was written by "Encanto" songwriter Lin Manuel Miranda, while the sequel introduces the songwriting duo Abigail Barlow and Emily Bear.

The duo, which rose to prominence on TikTok, won the Grammy Award for Best Musical Theater Album in 2022 for "The Unofficial Bridgerton Musical," attracting a lawsuit from Netflix. It also created an opportunity to take over the songs for the sequel.

While they wanted to "pay homage to the beautiful world" of the first "Moana" with the music, they also aimed to add their own "flair to it."

Part of the flair for the entire film was figuring out how to add even more Pacific Islander culture within all aspects of the sequel, which was key for the director trio.

"I think it's so special that we get to celebrate the Pacific in these films, and that we get to have a heroine who is just so compelling and empathetic and awesome and weird and goofy," said Ledoux Miller.

"I think we can see a little bit of ourselves in her," the Samoan director added, noting that many Pacific Islander communities have the same values of family and togetherness that Moana does.

For the directors, it was about going on a "new adventure with old friends" and striking a balance between familiarity and something brand new.

The film is highly anticipated after Disney's other 2024 animated sequel "Inside Out 2" crossed the $1 billion mark at the worldwide box office in less than three weeks of release, reaching that level in the fastest time of any animated film in history.

The first "Moana" found box office success as well, topping 2016 box office numbers by earning $81.1 million over the five-day Thanksgiving holiday period and $55.5 million for the weekend.