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Taylor Swift Fans Turn Out Early for Book Launch at Target

Taylor Swift attends an in conversation with Taylor Swift event at the Toronto International Film Festival on Sept. 9, 2022. (AP)
Taylor Swift attends an in conversation with Taylor Swift event at the Toronto International Film Festival on Sept. 9, 2022. (AP)
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Taylor Swift Fans Turn Out Early for Book Launch at Target

Taylor Swift attends an in conversation with Taylor Swift event at the Toronto International Film Festival on Sept. 9, 2022. (AP)
Taylor Swift attends an in conversation with Taylor Swift event at the Toronto International Film Festival on Sept. 9, 2022. (AP)

Taylor Swift fans and their parents lined up outside some of Target's nearly 2,000 US stores early on Black Friday to buy copies of her new Eras Tour book.

Hoping to buck a long stretch of slowing sales at Target stores - with penny-pinched shoppers making purchases at rival retailers - the big-box chain teamed up with Swift to build on the fan momentum she experienced following her Eras Tour concerts.

Several customers queued up outside Target stores as early as 5 a.m. ET in freezing temperatures, with most of them there to snap up Swift merchandise, Reuters reported.

"Yeah, it's really cold but we're here to get Taylor Swift's tour book and her latest vinyl drop," Carlos Miracle, a 31-year old Swift fan, said while waiting outside a Chicago store.

Parents of teenage daughters and youngsters in their late 20's were up and about to buy Swift's Eras Tour book priced at $39.99 at Target. The retailer is also making available a vinyl album and CD version of "The Tortured Poets Department: The Anthology" for the first time containing 35 tracks including four acoustic bonus songs.

The vinyl version is being sold at $59.99 and CDs for $17.99, according to Target's website.

Swift, 34, has been setting music industry milestones and boosting local economies with The Eras Tour, with the last leg of the concert happening in Canada currently, a phenomenon that some economists have termed " Swiftflation."

Swift had released her latest Tortured Poets album in May during Target's first quarter, boosting its sales in its entertainment category by a high-single-digit percentage.

On Friday, Julia Corrin, a 39-year old from Pittsburgh bought the Era Tour book. The tour was a "really special moment ... and it'll be great to have something to remember it by," she said.

In New Jersey, 28-year old Amy Webb was in line to get her hands on the new Eras Tour book. "I usually don't buy anything during the holiday season, but wanted to get my hands on this before it sells out," she said.

On X, formerly known as Twitter, users shared images of long queues to grab Swift's merchandise while some noted that a few Target stores saw nearly empty shelves for the Eras Tour book and were out of Tortured Poets vinyl as of 9:30 a.m.

"The vinyl went quick, I don’t know exactly how many my store got, but I was in line at 5. By the time it was my turn the employee told me there were only 8 left," said an X-user Rachel.

There were no fans in line as of 8:30 a.m. at one Target store in New Jersey that had opened two and a half hours earlier. Its rack holding copies of the Eras Tour book was half empty.

To boost sales during the holiday season, which is shorter than in previous years with only 26 days between Thanksgiving and Christmas, Target will begin to offer the Eras Tour book and vinyl and CD version of her Tortured Poets album on its app and website beginning Saturday.

"That's the only reason I am here, we don't want to go online and see that it is sold (out)," said a 35-year old Marriott Hotel employee Adrian Antuna, who was waiting to get his hands on the Eras Tour book and a couple of the Tortured Poets Department vinyl albums.

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F1 Great Ayrton Senna’s High-Octane Life in Focus of New Netflix Series about Racing Champion

Brazilian actor Gabriel Leone poses for photos on the red carpet for the Netflix series Senna, about the life and death of Formula 1 legend Ayrton Senna, who was killed in 1994 in a crash, in Sao Paulo, Tuesday, Nov. 26, 2024. (AP)
Brazilian actor Gabriel Leone poses for photos on the red carpet for the Netflix series Senna, about the life and death of Formula 1 legend Ayrton Senna, who was killed in 1994 in a crash, in Sao Paulo, Tuesday, Nov. 26, 2024. (AP)
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F1 Great Ayrton Senna’s High-Octane Life in Focus of New Netflix Series about Racing Champion

Brazilian actor Gabriel Leone poses for photos on the red carpet for the Netflix series Senna, about the life and death of Formula 1 legend Ayrton Senna, who was killed in 1994 in a crash, in Sao Paulo, Tuesday, Nov. 26, 2024. (AP)
Brazilian actor Gabriel Leone poses for photos on the red carpet for the Netflix series Senna, about the life and death of Formula 1 legend Ayrton Senna, who was killed in 1994 in a crash, in Sao Paulo, Tuesday, Nov. 26, 2024. (AP)

Thirty years after his death in a high-speed crash viewed by millions around the world, Formula One champion Ayrton Senna's high-octane life is also about to play out in front of a global audience.

The legendary Brazilian driver — who was killed when his car hit a concrete wall at the San Marino Grand Prix in 1994 — is the subject of a six-episode Netflix series that debuts on Nov. 29 and follows him from his early go-kart days to that fatal Sunday afternoon at the Imola track in Italy.

Even three decades after that accident, few F1 figures evoke as much emotion and passion among fans and fellow drivers as Senna, who won three championship titles before his death at the age of 34.

Senna’s complex personality — he was a saint to his millions of Brazilian fans and a sinner to some critics who deemed his driving style too aggressive — comes to life through Brazilian actor Gabriel Leone, who embraced the challenge of portraying such a popular figure.

"He was much more than an F1 driver for us, he became an icon, much beyond his technique and his driving," Leone told The Associated Press in an interview in Sao Paulo. "He had this humanity, this honesty. The things he said, his values, it all made him closer to people."

Senna's life and career had no shortage of made-for-TV moments.

This was a driver who once won a race with his car stuck in sixth gear in front of thousands of raucous fans at the Interlagos track. And who went from fifth position to first in one lap at the 1993 European Grand Prix. And who jumped out of his car during a training session to save the life of a French driver who had crashed.

On the track, his rivalry with French driver Alain Prost was one of the most intense that F1 has ever seen. Off the track, he had some high-profile relationships as well and dated several models, including Elle Macpherson.

"For me as an actor, the more complex the character is, the better. It is more interesting to build him and live him. And this is quite a character, the biggest hero in Brazil, not only in sport," Leone said. "Ayrton was transcendent, he was more than an F1 driver. That’s a guy who is the hero of great drivers in history, like (Michael) Schumacher and (Lewis) Hamilton."

Senna won the drivers’ championship in 1988, 1990 and 1991 with the McLaren team and moved to Williams in the year he died as the favorite to lift the title again.

For Leone, though, it was also important to portray him as a person who understood his role as a national hero, who advocated for the poor and proudly waved a Brazilian flag from his cockpit during every victory lap.

"He was not distant, he was close," said Leone, who attended a red carpet premiere in Sao Paulo on Tuesday with several other cast members and director Vicente Amorim. "That’s for Brazilians and non-Brazilians. It was like this, and it still is like this."

To many international fans, Senna was simply an exceptional talent who was born to be a driver. Even former rival Martin Brundle, now a TV pundit, once likened Senna's ability to find grip on some corners to a dance seemingly innate to a Brazilian.

"It is a different kind of samba that I could not do," Brundle has said.

The Netflix series, however, shows some of the hard work and attention to detail that went into Senna becoming a wet-weather master.

The streaming giant — which reportedly invested more than $170 million in its production — also takes a bit of liberty with the truth when it comes to building up the animosity between Senna and one of his other real-life antagonists, Jean-Marie Balestre, the French former president of F1's governing body FIA.

Balestre is often accused by fans of aiding his countryman Prost in his rivalry with Senna, including at the 1984 Monaco Grand Prix by stopping the race early before the Brazilian driver could overtake his French rival in the heavy rain. And at the 1989 Japanese Grand Prix, when Senna was disqualified in a decision that handed the championship title to Prost.

The Netflix series goes a step further by making Balestre (played by Arnaud Viard) the man responsible for Senna also losing a go-kart title as a youngster, long before he even entered F1.

"If that was true it would be news to every reporter covering Senna’s story over the last decades," said Ernesto Rodrigues, who wrote a biography on the three-time F1 champion. "Yes, Senna had Balestre working against him many times. But Balestre was an autocrat with other drivers, too. It wasn’t exclusive."

Prost, played by Matt Mella, goes from being a racing foe to a friend after his retirement in the series just like in real life. The friction between the two as McLaren teammates and then in the title-deciding races in the 1989 and 1990 seasons create some of the best moments of the series for racing fans.

Three of the women in Senna’s life also appear in the series.

Scenes with Lílian de Vasconcellos Souza, who married Senna in 1981 and divorced him the next year, help show how the Brazilian was driven to go into F1 early in his career. Xuxa Meneghel, a wildly popular TV host, is featured for a full episode as the driver’s most important girlfriend. Adriane Galisteu, who was the champion’s girlfriend when he died, appears for less than three minutes.

Senna's importance to today's F1 drivers was on full display at the Brazilian Grand Prix this month, when Hamilton — the British seven-time F1 champion — drove one of Senna's old cars around the track as part of the tributes marking the 30th anniversary of his death.

"This is the greatest honor of my life," Hamilton said on Nov. 3. "I hope I made Senna proud."