Hugo Boss Lifts 2025 Sales Target

The logo of German fashion company Hugo Boss is seen at a store in Vienna, Austria, November 23, 2016. REUTERS/Leonhard Foeger/File Photo
The logo of German fashion company Hugo Boss is seen at a store in Vienna, Austria, November 23, 2016. REUTERS/Leonhard Foeger/File Photo
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Hugo Boss Lifts 2025 Sales Target

The logo of German fashion company Hugo Boss is seen at a store in Vienna, Austria, November 23, 2016. REUTERS/Leonhard Foeger/File Photo
The logo of German fashion company Hugo Boss is seen at a store in Vienna, Austria, November 23, 2016. REUTERS/Leonhard Foeger/File Photo

German fashion house Hugo Boss on Thursday said it expected its sales to grow more by 2025 than it had originally envisioned, citing strong demand across its markets.

The company forecast sales of 5 billion euros ($5.4 billion) by 2025, compared to the previous target of 4 billion euros, which it expects to meet already this year, Reuters said.

Hugo Boss, which has undergone a brand revamp under the leadership of former Tommy Hilfiger head Daniel Grieder, is investing on marketing to gain visibility as it seeks to boost sales and expand its market share.

It also targets an operating profit (EBIT) of 600 million euros by 2025, compared to its prior goal of around 480 million euros, and an EBIT margin of at least 12%, compared to a previous forecast of around 12%.

It said it would keep its marketing investments at a level of 7% to 8% of group sales until 2025.



Saudi Fashion Commission Launches Pioneering ‘Sustainable Ihram Initiative’

The initiative focuses on recycling Ihram garments. SPA
The initiative focuses on recycling Ihram garments. SPA
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Saudi Fashion Commission Launches Pioneering ‘Sustainable Ihram Initiative’

The initiative focuses on recycling Ihram garments. SPA
The initiative focuses on recycling Ihram garments. SPA

The Saudi Fashion Commission unveiled its latest sustainable initiative, the Sustainable Ihram Initiative, during a news conference at the Islamic Arts Biennale

The initiative focuses on recycling Ihram garments by collecting, sorting, and repurposing textile waste from pilgrims to create new, sustainable Ihram attire.
The Fashion Commission launched the initiative in collaboration with Saudi Investment Recycling Company (SIRC), a leading company specializing in waste management and the circular economy, and Tadweem, a prominent company in sustainable fashion, aiming to transform used Ihram garments into new, eco-friendly Ihram clothing. The innovative process highlights the viability of textile recycling within the fashion industry and contributes to a more sustainable textile ecosystem.
Additionally, the commission partnered with SANKO Textile, a specialized group in sustainable textiles, with support from RE&UP, an innovative textile-to-textile recycling technology company, further reinforcing the environmental impact of the initiative.

The Sustainable Ihram Initiative aligns with Saudi Vision 2030’s environmental protection goals, marking a significant step toward a more sustainable fashion ecosystem in the Kingdom. It aims to promote sustainable practices, raise consumer awareness about textile recycling, and support the development of a circular textile economy in Saudi Arabia.
“The Sustainable Ihram Initiative demonstrates our commitment to innovation in sustainable practices, honoring the cultural and spiritual significance of the Ihram while safeguarding our planet for future generations,” said Saudi Fashion Commission chief executive Burak Cakmak.
He emphasized that the commission is committed to promoting a vibrant and sustainable fashion industry in the Kingdom in line with global sustainability standards, promoting conscious consumption and recycling.