Valentino Returns to Milan Fashion Week With Flowery Menswear Show

 A model presents a creation by designer Pierpaolo Piccioli as part of his Spring/Summer 2024 collection show for fashion house Valentino during Men's Fashion Week in Milan, Italy, June 16, 2023. REUTERS/Claudia Greco
A model presents a creation by designer Pierpaolo Piccioli as part of his Spring/Summer 2024 collection show for fashion house Valentino during Men's Fashion Week in Milan, Italy, June 16, 2023. REUTERS/Claudia Greco
TT

Valentino Returns to Milan Fashion Week With Flowery Menswear Show

 A model presents a creation by designer Pierpaolo Piccioli as part of his Spring/Summer 2024 collection show for fashion house Valentino during Men's Fashion Week in Milan, Italy, June 16, 2023. REUTERS/Claudia Greco
A model presents a creation by designer Pierpaolo Piccioli as part of his Spring/Summer 2024 collection show for fashion house Valentino during Men's Fashion Week in Milan, Italy, June 16, 2023. REUTERS/Claudia Greco

Italian luxury house Valentino kicked off Milan Fashion Week's menswear shows on Friday with a lineup combining blazers and coats with shorts, as creative director Pierpaolo Piccioli sought to redefine the meaning of the masculine identity, Reuters reported.

The collection used embroidered flowers to add a note of delicacy to classic workwear pieces, with subversive elements such as tissue flowers in lieu of ties.

Valentino presented its menswear collection for spring and summer 2024 in the arched courtyard of Milan's state university.

Valentino ditched the co-ed show model - the mixing of men's and women's shows - which it had adopted for the last three years and returned to Milan, where founder Valentino Garavani staged the first Valentino menswear show in 1985.

Milan Fashion Week includes 72 events and presentations of menswear collections. It runs until June 20 and will feature shows from high-end labels including Giorgio Armani, Prada (1913.F), Dolce & Gabbana and Ermenegildo Zegna (JN0.F).



Fashion Commission Signs MoU with adidas to Empower Saudi Designers and Creators 

The Fashion Commission plays a key role in supporting the development of local talent and strengthening ties between global brands and the Saudi fashion sector. (SPA) 
The Fashion Commission plays a key role in supporting the development of local talent and strengthening ties between global brands and the Saudi fashion sector. (SPA) 
TT

Fashion Commission Signs MoU with adidas to Empower Saudi Designers and Creators 

The Fashion Commission plays a key role in supporting the development of local talent and strengthening ties between global brands and the Saudi fashion sector. (SPA) 
The Fashion Commission plays a key role in supporting the development of local talent and strengthening ties between global brands and the Saudi fashion sector. (SPA) 

Saudi Arabia’s Fashion Commission signed a memorandum of understanding with adidas to support young Saudi designers and creators, under the "100 Saudi Brands" program, which forms the shared vision of this collaboration, reported the Saudi Press Agency on Thursday.

The MoU comes amid the sector's growth, with the commission's efforts to stimulate innovation, nurture talent, and foster growth in the local fashion industry.

The partnership is built on three pillars:

- Talent Development: Through training programs at adidas targeting talents within the "100 Saudi Brands" network.

- Research and Development: Collaboration between the two sides will launch a comprehensive research project aimed at understanding the evolving needs of Saudi consumers, with a focus on women's sportswear preferences. This will contribute to the "State of Fashion in the Kingdom 2024" report, guiding future adidas collections and contributing to the launch of a joint sportswear and lifestyle collection for 2025.

- Global Partnerships: Collaboration with a select group of Saudi designers. adidas, with the support of the Fashion Commission, will showcase its first official local collaboration during Riyadh Fashion Week 2024, where the Spring/Summer 2025 collection will be presented.

The Fashion Commission plays a key role in supporting the development of local talent and strengthening ties between global brands and the Saudi fashion sector.