Brazilian Indigenous Women Use Fashion to Showcase their Claim to Rights

An Indigenous woman presents a creation from Indigenous designers during a fashion event at the third March of Indigenous Women, in defense of women's rights, local Indigenous people and the environment in Brasilia, Brazil September 12, 2023. REUTERS/Adriano Machado
An Indigenous woman presents a creation from Indigenous designers during a fashion event at the third March of Indigenous Women, in defense of women's rights, local Indigenous people and the environment in Brasilia, Brazil September 12, 2023. REUTERS/Adriano Machado
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Brazilian Indigenous Women Use Fashion to Showcase their Claim to Rights

An Indigenous woman presents a creation from Indigenous designers during a fashion event at the third March of Indigenous Women, in defense of women's rights, local Indigenous people and the environment in Brasilia, Brazil September 12, 2023. REUTERS/Adriano Machado
An Indigenous woman presents a creation from Indigenous designers during a fashion event at the third March of Indigenous Women, in defense of women's rights, local Indigenous people and the environment in Brasilia, Brazil September 12, 2023. REUTERS/Adriano Machado

Indigenous women in Brazil’s capital Brasilia showcased their creations during a fashion event as part of the Third March of Indigenous Women to claim women’s rights and the demarcation of Indigenous lands.

Under a huge white marquee, models in headdresses, necklaces and traditional attire strutted along a catwalk lined with green foliage to the cheers of a couple of hundred onlookers, many of whom had their smartphones out to share the event on social networks, The Associated Press reported.

Kajina Maneira da Costa, from the Nukini people in Acre state, near the border with Peru, said she was nervous before taking to the stage, but was proud to be representing her people.

“There still exists a lot of prejudice. It’s not normal to see an Indigenous fashion show,” the 19-year-old said.

Kitted out in a bright yellow dress and headdress, Célia Xakriabá, a federal lawmaker from the south-eastern state of Minas Gerais, said on stage that the event was about “decolonizing fashion.”

“Today we showed the power of our creation in clothing ... our headdresses and our ancestry. We participate in politics when we sing and parade,” Xakriabá added later in a post on Instagram.

Xakriabá was voted in during last year’s October elections, at the same time as Brazilian President Luiz Inácio Lula da Silva defeated far-right incumbent Jair Bolsonaro.

Since taking office in January, Lula has given significantly more attention to the demands of Indigenous peoples than his predecessor. Bolsonaro opposed Indigenous rights, refused to expand Indigenous territories and had a record of statements critics called racist.

In Lula’s third, non-consecutive term, eight Indigenous territories have been demarcated, and he created the country’s first Ministry of Indigenous Peoples, headed by Indigenous woman Sonia Guajajara.

Indigenous women are increasingly center stage on Brazil’s political scene, and even within their communities. The Third March of Indigenous Women, which took place from Sept. 11 to 13, is a testament to their growing movement.

“Indigenous men had visibility, but now women are adding their strength to the defense of their territory too,” said Ana Paula da Silva, a researcher at Rio de Janeiro State University’s Indigenous peoples study program.

“They are marching to say ‘we are here’ and it’s no longer possible to keep ignoring us,” she added.



PUMA Opens New Creative Hub to Foster Excellence in Design

Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP
Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP
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PUMA Opens New Creative Hub to Foster Excellence in Design

Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP
Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP

Sports company PUMA has opened Studio48, a new creative hub at its headquarters in Herzogenaurach, Germany, where its designers and creatives can come together to freely develop new ideas and create concepts for new performance and Sportstyle products as well as campaigns.

Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand.

“With the new Studio48 we are creating a significant tool to enhance the excellence of our designs and elevate the brand,” said PUMA’s Vice President Creative Direction & Innovation Heiko Desens. “While many of our products are created digitally, Studio48 will be a space for a different kind of creativity, where our designers from different departments can brainstorm together, exchange best practices, experience new materials and touch and feel the products they want to make.”

While Studio48 can be used by the company’s designers and creatives all year round, the space will also play an important part when hosting external partners or bringing PUMA’s global design community together for workshops and events.

As part of the opening event in December, PUMA hosted a workshop at Studio48 by US-based upcycler Nicole McLaughlin, who shared her vision on circularity. The event was joined by PUMA designers across all product categories from several of the company’s worldwide locations.