Prada Explores Lightness with Windswept Translucent Chiffon for Next Summer 

A model presents a creation of Prada collection during the Milan Fashion Week, in Milan, Italy, 21 September 2023.
A model presents a creation of Prada collection during the Milan Fashion Week, in Milan, Italy, 21 September 2023.
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Prada Explores Lightness with Windswept Translucent Chiffon for Next Summer 

A model presents a creation of Prada collection during the Milan Fashion Week, in Milan, Italy, 21 September 2023.
A model presents a creation of Prada collection during the Milan Fashion Week, in Milan, Italy, 21 September 2023.

Prada achieved a state of unbearable lightness in a series of translucent chiffon dresses that gently cosseted the form, trailed by wispy strands of the finest organza.

Designers Miuccia Prada and Raf Simons aptly dubbed the series of ethereal, windswept dresses previewed during Milan Fashion Week on Thursday as “Haze.” They never altered shape, only the shades of muted pastels shifted. They were paired with bright satin mules, either flats or with small triangular heels.

As they did during menswear in June, models walked past a wall of clear, oozing slime, which pooled, then drained down an industrial grate runway, this season in peach. Miuccia Prada said there was a thematic link.

“The whole thing started from lightness,” Prada told reporters backstage. “We wanted to do a really light, light, light show. Usually, we ... tend to do heavy. It was a challenge to do light.”

Simons said it took the pair the full three years of their collaboration to date to figure out a “light and fluid” approach as a counterpoint to their exploration of weightier topics, like uniforms and decoration.

“The collection is about fluidity, and movement and material that you maybe can’t really grasp easily as solid,” Simons said.

Not that uniforms and decoration were ignored. Chiffon capes gave diaphanous elegance to high-waist belted shorts and a worker’s shirt. A leather utility vest was decorated with swirls of crystals, and there were jumpsuits with notched lapels. As in menswear, long fringe created a curtain over prints. Crushed velvet dresses were decorated with crystals, studs and metal eyelets.

“They are beautiful clothes for today,” Prada said.

Belts were the accessory of the season, especially with long trailing fringe: tinsel silver, coppery gold, leather with eyelets or silky strands.

The new collection featured a reissued bag originally made by Miuccia Prada’s grandfather, Mario Prada, in 1913, a link back to the brand’s lineage as a leather goods company. The gathered handbag features a clasp closure shaped like the mythological face with bulging eyes and tongue stuck out — just as it did in Mario’s day. “He was very eccentric, even back then,” Prada said.

The updated versions are made in leather or the brand’s trademark recycled nylon, Re-nylon.

The backstage surge included Scarlett Johansson and Benedict Cumberbatch, as the writers strike in Hollywood may have left the stars with time to fill fashion’s front rows.



Saudi Fashion Commission Showcases Local Brands at Selfridges in London 

Saudi Fashion Commission Showcases Local Brands at Selfridges in London 
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Saudi Fashion Commission Showcases Local Brands at Selfridges in London 

Saudi Fashion Commission Showcases Local Brands at Selfridges in London 

An initiative showcasing the creations of elite Saudi brands has been launched at Selfridges in London through a strategic partnership between the Saudi Fashion Commission, the Cultural Development Fund (CDF), and Selfridges, reported the Saudi Press Agency on Wednesday.

This milestone reflects the growing momentum of the Kingdom's fashion sector and the evolving talent of its designers and entrepreneurs, driven by strong domestic demand, strategic investments, and institutional support from leading national entities shaping the cultural economy.

For two months, the works of participants in the Saudi 100 Brands program and beneficiaries of the Cultural Development Fund will be showcased. Selected by Selfridges based on specific criteria, each designer blends contemporary Saudi aesthetics with innovative design. The collections are featured in an immersive shopping experience at one of the world's most iconic luxury stores, coinciding with the peak summer season.

Cultural events will also be held during the brands' presence to celebrate the Kingdom's "Year of Handicrafts." These events will highlight the Kingdom's deep-rooted heritage, which is an inexhaustible source of inspiration that continues to shape the creative expressions of contemporary local designers, whose creations resonate on the global stage.

CEO of the Cultural Development Fund Majed Al-Hogail stated that this significant milestone embodies the growing momentum of the Kingdom's fashion sector.

"Local talents and entrepreneurs are not only emerging, but are also redefining the Kingdom's creative identity through designs and brands that are deeply rooted in Saudi culture, yet expressed with a contemporary global vision," he added.

Al-Hogail noted that, backed by domestic demand, strategic investment, and unified national support, "the fashion sector has become a vital pillar of our cultural economy. It reflects our commitment to fostering sustainable opportunities and establishing the Kingdom's position as a leading force in the global cultural landscape, in line with the aspirations of Saudi Vision 2030."

CEO of the Saudi Fashion Commission Burak Cakmak said: "This is more than just a retail opportunity; it is a declaration that Saudi fashion is entering a new era, from Riyadh to London."

"Through the Saudi 100 Brands program, we support designers in honing their craft and creating real pathways for global reach and business growth," he stressed.

The list of participating brands represents the innovation and diversity of the Saudi fashion industry.