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‘Hia Hub’ in 3rd Edition in Riyadh with more Diverse Program

The five-day event will take place in Riyadh’s JAX District
The five-day event will take place in Riyadh’s JAX District
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‘Hia Hub’ in 3rd Edition in Riyadh with more Diverse Program

The five-day event will take place in Riyadh’s JAX District
The five-day event will take place in Riyadh’s JAX District

Fashion lovers, makers and influencers are set to meet at ‘Hia Hub’, one of the largest and most sophisticated fashion forums in the region, between November 3 and 7. The 3rd edition of ‘Hia Hub’ in Riyadh is hosting brilliant figures from the worlds of fashion, art and design, as well as regional and international experts and brands.

The five-day event will take place in Riyadh’s JAX District. Curated in partnership with “Fashion Future”, the event includes a variety of discussions, seminars, masterclasses, workshops, interactive exhibitions and live performances.

Among the prestigious names partaking in the event are iconic model Kate Moss, Lebanese actresses Nadine Njeim and Stephanie Atalla, Co-Creative Directors from Oscar De La Renta, entrepreneur and brand consultant Nojoud Al Rumaihi, Maison Future Bedouin and more. They are set to take part in inspiring discussions and dialogues highlighting the latest trends in fashion, beauty, art and design.

Hia Hub, in partnership with Fashion Futures, the Saudi Fashion Commission’s annual event, have curated a dynamic program of insightful discussions, seminars, masterclasses, workshops, interactive exhibitions and live performances.

Over the course of 5 days, Hia Hub will explore the transformation taking place in the international fashion, beauty and creative industries with global icons and brands, such as YSL Beauty; Jimmy Choo; Hindash, celebrity makeup artist; Yoon Ahn, creative director for Ambush and Dior Homme Jewelry, and Global Women’s Curator for Nike; Karla Welch, celebrity stylist and creative director; Dexter Navy, filmmaker and photographer; Elizabeth von der Goltz, CEO of Browns and chief fashion and merchandising officer at FARFETCH; and Johan Lindeberg, founder of J. Lindeberg and JAY3LLE.

The program will also explore the trends driving the fast-growing local and regional fashion and design industries with the top entrepreneurs, designers and personalities, including Designer Andrea Wazen, Hia Magazine’s Fashion Director Jeff Aoun, CEO and Founder of Yataghan Jewelry Sarah Abudawood, and Actress Stephanie Atalla.

Mike Fairburn, managing director of SRMGx, said: “This year, we have an exciting and dynamic program that is bigger and bolder than previous years. Hia Hub will explore the latest trends and topics, connecting fans with our industry’s leaders who are redefining fashion and beauty. We are excited to introduce the new shopping hub, the Billboard Arabia live music stage, pop-up art installations, immersive luxury brand experiences, as well as a whole host of dining and lounge spaces. We have introduced a simplified range of ticket options, as Hia Hub is a conference for everyone. So, whether you’re interested in mastering the art of influence with leading digital entrepreneur and luxury consultant Nojoud Al Rumaihi, learning about the latest techniques and trends from Celebrity Makeup Artist Hindash, or looking to spend an evening with friends exploring our many experiences, Hia Hub will truly have something for everyone.”

Hia Hub is also focused on inspiring the next generation of fashion entrepreneurs and creatives by providing a platform to learn and interact with leading global fashion and design institutions. The conference will feature masterclasses and talks with Dr. Leyla Neri, head of the Master of Arts Programs at the French Institute of Fashion, Paris; Dr. Andrée-Anne Lemieux, head of IFM-

Kering Research and Chair on Sustainability at IFM & Kering; Adrien Roberts, international director of Education Accademia Costume & Moda, GFF Trustee, GFWi chairperson; Flavia Collatina, senior leather goods designer at ACM; Sonia Veroni, CEO Modateca Deanna and director CKD Master; and Ozlem Cakir, professional image and communication consultant.

Burak Çakmak, CEO of the Saudi Fashion Commission, said: “The Fashion Commission is proud to partner with Hia Hub on this year’s Fashion Futures event. Together we are bringing leading academics and experts from regional and global fashion institutions to foster insightful conversations on how the next generation of entrepreneurs and creative talents can chart a new path, owning their stories and fusing purpose with creativity. At Fashion Futures, our core mission is to educate, facilitate discussions, foster global exchange and create opportunities in our industry. Hia Hub is the perfect platform to do just that.”

“Hia Hub is an amazing opportunity to bring our industry together. Now in our 31st year, Hia Magazine has continually developed new ways to engage and interact with our audience. From regional and global fashion icons and visionaries to the top influencers and leading brands, Hia Hub is a chance to connect with industry leaders and exchange ideas on how to foster the industry’s growth for the better,” said editor-in-chief of Hia Magazine Mai Badr.

“Fashion has a profound influence on every aspect of our lives – art, lifestyle, culture, identity, personal expression, and history. This year, Hia Hub will explore these different and important areas, and showcase the power of fashion.”

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Fashion

Fashion Commission, Saudi Retail Academy to Develop National Talent 

Fashion Commission, Saudi Retail Academy to Develop National Talent 
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Fashion Commission, Saudi Retail Academy to Develop National Talent 

Fashion Commission, Saudi Retail Academy to Develop National Talent 

The Saudi Fashion Commission signed a memorandum of understanding (MoU) with the Saudi Retail Academy to develop national capabilities and boosting specialized skills in the fashion and retail sectors, reported the Saudi Press Agency on Monday.

The MoU aims to support local talent and the creation of sustainable employment opportunities in this vital industry. It stems from the two sides’ keenness to cooperate in the fields of training and professional development.

The agreement was signed on the sidelines of the graduation ceremony of the academy’s first cohort.

The Fashion Commission focuses on developing local talent, transferring global expertise, and advancing the fashion sector in the Kingdom, while the Saudi Retail Academy is a non-profit institute and a specialized entity in training and development in the retail field and in building professional competencies and skills related to retail and sales.

The MoU aims to establish a framework for cooperation to design and implement specialized training programs that boost the readiness of national cadres and qualify them according to the highest professional standards, with a focus on developing skills in sales, customer experience, and store management to meet labor market requirement and the needs of the growing fashion sector.

Fashion Commission chief executive Burak Cakmak said that developing human capital is a fundamental pillar for the long-term growth of the Kingdom’s fashion sector.

The partnership reflects the commitment to strengthening the capabilities that form the foundation of a competitive and sustainable industry through investment in specialized skills within retail and customer experience, enabling brands to grow and supporting the sector’s confident evolution, he added.

Saudi Retail Academy chief executive Hend Al-Dhaban stressed that the partnership embodies a shared vision to empower national talent and elevate professionalism in the retail sector.

The agreement will help channel training expertise to meet the specialized needs of the fashion sector and equip young men and women with the practical skills required to succeed in the labor market, thereby boosting service quality and supporting localization targets and economic growth, she explained.

This cooperation is part of the Fashion Commission’s ongoing efforts to develop the fashion value chain through building strategic partnerships with specialized training and education entities, expanding professional opportunities for national talent, and linking education and training outputs with labor-market needs.

Through their partnership, the commission and the academy will help in building an integrated ecosystem that connects education, vocational qualification, and employment, bolstering the competitiveness of the fashion and retail sectors and supporting the objectives of Saudi Vision 2030 in empowering national cadres, localizing jobs, and improving quality of life.

Fashion

Saudi 100 Brands Debuts Landmark Fashion Presentation at Saudi Cup 2026

The experience introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem - SPA
The experience introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem - SPA
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Saudi 100 Brands Debuts Landmark Fashion Presentation at Saudi Cup 2026

The experience introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem - SPA
The experience introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem - SPA

The Fashion Commission launched its Saudi 100 Brands showcase at the Saudi Cup 2026, marking a historic milestone for the world-renowned equestrian event at King Abdulaziz Racecourse in Riyadh.
The collections celebrate Saudi heritage by blending traditional and contemporary design. Jewelry and accessory brands also exhibited throughout, providing Saudi designers with a platform to reach a broader global audience. These showcases emphasize the fusion of heritage and modern design, offering a new perspective on the Kingdom's creative identity.
The Saudi 100 Brands program, a flagship initiative of the Fashion Commission, supports emerging designers by providing tools, expertise, and platforms to grow their global presence. This collaboration with the Saudi Cup underscores the importance of celebrating cultural heritage while advancing design innovation.

Each piece in the exhibition incorporates heritage motifs, textiles, and storytelling, reimagined through innovative design to appeal to modern and international audiences.

The exhibition aims to celebrate national identity, highlight local creative talent, and present the evolving direction of Saudi fashion, SPA reported.

Visitors explored the intersection of craftsmanship and cultural expression, discovering how designers honor tradition while advancing fashion design.

The experience also introduced global audiences to Saudi Arabia’s dynamic and growing fashion ecosystem.

This participation reflects the Fashion Commission’s vision to develop a thriving fashion sector rooted in cultural heritage and global ambition. By combining cultural narratives with innovative design, the commission enables Saudi fashion to contribute to global creative industries, nurture talent, and position Saudi brands for sustained success.

Fashion

L’Oreal Shares Sink as Sales Miss Forecasts 

This photo taken on February 16, 2018 shows a board with the L'Oreal logo outside of the L'Oreal plant, in Lassigny. (AFP)
This photo taken on February 16, 2018 shows a board with the L'Oreal logo outside of the L'Oreal plant, in Lassigny. (AFP)
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L’Oreal Shares Sink as Sales Miss Forecasts 

This photo taken on February 16, 2018 shows a board with the L'Oreal logo outside of the L'Oreal plant, in Lassigny. (AFP)
This photo taken on February 16, 2018 shows a board with the L'Oreal logo outside of the L'Oreal plant, in Lassigny. (AFP)

L'Oreal shares fell heavily on the Paris stock market on Friday after the cosmetics giant posted sales that fell short of analyst expectations, stoking fears of weakness for its luxury brands and in the key Chinese market.

While revenues rose seven percent in the fourth quarter in Europe -- still the company's biggest market -- they edged up just 0.7 percent in North America and fell five percent in North Asia, which includes China.

Overall, sales were up 1.5 percent to 11.2 billion euros ($13.3 billion) in the final quarter of 2025 -- usually when the company benefits from strong holiday-fueled buying.

This was a marked slowdown from the 4.5-percent growth seen the previous year.

On a like-for-like comparison that excludes the impact of currency fluctuations, sales rose six percent, whereas the consensus forecast was around eight percent, analysts said.

The luxury division (Luxe) in particular, which includes high-end perfumes and make-up and is L'Oreal's biggest by revenue, saw a 0.5-percent sales slide in the fourth quarter, to 4.2 billion euros.

"We think the miss, led by North Asia and Luxe, will be a concern amid a vague outlook," said David Hayes, an analyst at investment bank Jefferies.

L'Oreal's stock was down 3.2 percent in morning trading, partly recovering from a drop of more than six percent at the open.

Net profit for the full year was down 4.4 percent to 6.1 billion euros.

Chief executive Nicolas Hieronimus said when he presented the results on Thursday that L'Oreal had achieved a "solid" performance "despite a context that was at the very least volatile and unfavorable".

For 2026, he said the company had to be "cautious and humble", although he expected "the beauty market to continue its acceleration" unless there was "a new surprise".

"We're going to have to intensify our efforts in terms of innovation to energize the market and win over customers," he added.