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Prada Looking at Dual Listing but Not M&A

A model walks the runway of Prada fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 21, 2023 in Milan. (Photo by Marco BERTORELLO / AFP)
A model walks the runway of Prada fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 21, 2023 in Milan. (Photo by Marco BERTORELLO / AFP)
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Prada Looking at Dual Listing but Not M&A

A model walks the runway of Prada fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 21, 2023 in Milan. (Photo by Marco BERTORELLO / AFP)
A model walks the runway of Prada fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 21, 2023 in Milan. (Photo by Marco BERTORELLO / AFP)

Hong Kong-listed Prada is looking at a dual listing on the Milan bourse, though it is not the Italian fashion group's priority, the Chief Executive said on Monday.
A dual listing in Europe would help Prada widen its investor base, as some investment funds can only put money in European or US stocks, Reuters said.
Andrea Guerra added that Prada had no need for M&A deals in the next 3-5 years, but would carry on with organic growth, "to have the role that belongs to us", speaking at a fashion conference

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PUMA Opens New Creative Hub to Foster Excellence in Design

Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP
Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP
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PUMA Opens New Creative Hub to Foster Excellence in Design

Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP
Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP

Sports company PUMA has opened Studio48, a new creative hub at its headquarters in Herzogenaurach, Germany, where its designers and creatives can come together to freely develop new ideas and create concepts for new performance and Sportstyle products as well as campaigns.

Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand.

“With the new Studio48 we are creating a significant tool to enhance the excellence of our designs and elevate the brand,” said PUMA’s Vice President Creative Direction & Innovation Heiko Desens. “While many of our products are created digitally, Studio48 will be a space for a different kind of creativity, where our designers from different departments can brainstorm together, exchange best practices, experience new materials and touch and feel the products they want to make.”

While Studio48 can be used by the company’s designers and creatives all year round, the space will also play an important part when hosting external partners or bringing PUMA’s global design community together for workshops and events.

As part of the opening event in December, PUMA hosted a workshop at Studio48 by US-based upcycler Nicole McLaughlin, who shared her vision on circularity. The event was joined by PUMA designers across all product categories from several of the company’s worldwide locations.