Tory Burch Wants to Make 'Everyday Sublime' at New York Fashion Week

Carolina Herrera's collection combined classic looks with bolder and more colorful options. Charly TRIBALLEAU / AFP
Carolina Herrera's collection combined classic looks with bolder and more colorful options. Charly TRIBALLEAU / AFP
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Tory Burch Wants to Make 'Everyday Sublime' at New York Fashion Week

Carolina Herrera's collection combined classic looks with bolder and more colorful options. Charly TRIBALLEAU / AFP
Carolina Herrera's collection combined classic looks with bolder and more colorful options. Charly TRIBALLEAU / AFP

Striding down the runway to music from The Cure and Joy Division on Monday, models at New York Fashion Week paraded skirts inspired by lampshades -- US designer Tory Burch's celebration of making "the everyday sublime".
The brightly colored and sometimes shiny skirts seemed to stand alone at the waist and were designed to fold up "almost like origami," the designer told AFP.
"I wanted sharp corners, but... the skirt actually comes off and it folds up into nothing, is almost like origami," she said, celebrating the 20th anniversary of her brand.
Among the most singular works in her Fall/Winter 2024 collection, the skirts were worn with lightweight tops featuring long sleeves and hoods, during a runway show under the arcades of Manhattan's Great Library.
"I've tried to think about how to make the everyday sublime," she said.
Burch's brand has long been lauded for its classic looks but it now seems to be evolving toward becoming more contemporary.
She uses very light materials but gives them character with raw-cut seams, adds multi-colored fringes to a long sequined coat, or makes a delicate ruffled dress protrude from a pleated jacket.
"I think it's about a woman who has confidence and is looking for optimism in the world," she said.
Seeking balance
True to the image of the Carolina Herrera brand founded in 1981, its new autumn-winter collection is characterized by precise, streamlined silhouettes, enhanced by ruffles on sleeves and skirts, as well as embroidery.
The fashion house's classics are all there, including pencil or ruffled skirts and black-and-white checked suits.

Wes Gordon, the house's artistic director, has really made his mark on colors, however.
He has taken the brand away from basics such as black, white and brown to combine blocks of red or navy blue with blacks, pinks, yellows and even florals.
All of this was designed to dress a woman who is "not shy, who is powerful, who was confident and loves clothes," he told AFP.
Gordon said he sought a balance between the "drama" of the colors and color-blocking against the "precision and the discipline about the cut."



80-year-old LL Bean Staple Finds New Audience as Trendy Bag

Gracie Wiener poses with some of her tote bags in Washington Square Park in New York, Wednesday, July 17, 2024, (AP Photo/Pamela Smith)
Gracie Wiener poses with some of her tote bags in Washington Square Park in New York, Wednesday, July 17, 2024, (AP Photo/Pamela Smith)
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80-year-old LL Bean Staple Finds New Audience as Trendy Bag

Gracie Wiener poses with some of her tote bags in Washington Square Park in New York, Wednesday, July 17, 2024, (AP Photo/Pamela Smith)
Gracie Wiener poses with some of her tote bags in Washington Square Park in New York, Wednesday, July 17, 2024, (AP Photo/Pamela Smith)

L.L. Bean created it 80 years ago to haul heavy blocks of ice. Now it's a must-have summer fashion accessory, The Associated Press reported.

The simple, sturdy canvas bag called the Boat and Tote is having an extended moment 80 years after its introduction, thanks to a social media trend in which they're monogrammed with ironic or flashy phrases.

New Yorker Gracie Wiener helped get it started by ordering her humble bags from L.L. Bean monogrammed with “Psycho” and then “Prada,” the pricey Italian luxury brand, instead of just her name or initials, and posting about them on Instagram. Then others began showcasing their own unique bags on TikTok.

Soon, it wasn’t enough to have a bag monogrammed with “Schlepper,” “HOT MESS,” “slayyyy” or “cool mom.” Customers began testing the limits of the human censors in L.L. Bean’s monogram department, which bans profanity “or other objectionable words or phrases,” with more provocative wording like “Bite me,” “Dum Blonde” and “Ambitchous.”

Social media fueled the surge, just as it did for Stanley’s tumblers and Trader Joe’s $2.99 canvas bags, which were once selling on eBay for $200, said Beth Goldstein, an analyst at Circana, which tracks consumer spending and trends.
The tote’s revival came at a time when price-conscious consumers were forgoing expensive handbags, sales of which have weakened, and L.L. Bean’s bag fit the bill as a functional item that’s trendy precisely because it’s not trendy, she said. L.L. Bean's regular bags top out at about $55, though some fancier versions cost upward of $100.
“There’s a trend toward the utilitarian, the simple things and more accessible price points,” she said, and the customization added to the appeal: “Status items don’t have to be designer price points.”

L.L. Bean’s tote was first advertised in a catalog as Bean’s Ice Carrier in 1944 during World War II, when ice chests were common. Then they disappeared before being reintroduced in 1965 as the Boat and Tote.

These days, they’re still made in Maine and are still capable of hauling 500 pounds of ice, but they are far more likely to carry laptops, headphones, groceries, books, beach gear, travel essentials and other common items.

Those snarky, pop-oriented phrases transformed them into a sassy essential and helped them spread beyond Maine, Massachusetts’ Cape Cod and other New England enclaves to places like Los Angeles and New York City, where fashionistas like Gwyneth Paltrow, Reese Witherspoon and Sarah Jessica Parker are toting them — but not necessarily brandished with ironic phrases.

“It’s just one of those things that makes people smile and makes people laugh, and it’s unexpected,” said Wiener, who got it all started with her @ironicboatandtote Instagram page, which she started as a fun side hustle from her job as social media manager for Air Mail, a digital publication launched by former Vanity Fair Editor-in-Chief Graydon Carter.

The folks at L.L. Bean were both stunned and pleased by the continuing growth. For the past two years, the Boat and Tote has been L.L. Bean’s No. 1 contributor to luring in new customers, and sales grew 64% from fiscal years 2021 to 2023, spokesperson Amanda Hannah said.

The surge in popularity is reminiscent of L.L. Bean’s traditional hunting shoe, the iconic staple for trudging through rain and muck, which enjoyed its own moment a few years back, driven by college students.