Prada Sales Rose 17% Last Year, Driven by Asia, Miu Miu Brand

Models present creations from the Prada Fall-Winter 2024/2025 collection during Fashion Week in Milan, Italy, February 22, 2024. (Reuters)
Models present creations from the Prada Fall-Winter 2024/2025 collection during Fashion Week in Milan, Italy, February 22, 2024. (Reuters)
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Prada Sales Rose 17% Last Year, Driven by Asia, Miu Miu Brand

Models present creations from the Prada Fall-Winter 2024/2025 collection during Fashion Week in Milan, Italy, February 22, 2024. (Reuters)
Models present creations from the Prada Fall-Winter 2024/2025 collection during Fashion Week in Milan, Italy, February 22, 2024. (Reuters)

Italian luxury group Prada said on Thursday its 2023 net revenues rose 17% at constant exchange rates, driven by growth in Asia and the outstanding performance of its Miu Miu brand, and expects to outperform the market this year.

The group's net revenues totaled 4.7 billion euros ($5.1 billion) last year, broadly in line with analysts' expectations, after a "very positive" fourth quarter which also showed a 17% sales increase.

The two first months of 2024 showed a similar trend to the one reported in the fourth quarter, Prada's Chief Executive Andrea Guerra told analysts in a conference call.

In 2023 as a whole, sales in the Asia Pacific area rose 24%, Europe grew 14% after slowing down in the second half, and sales in the Americas were flat.

Prada's adjusted operating profit rose 26% to 1.06 billion euros last year.

"As with 2023, while quarterly growth trajectory may not be linear through the year, we retain our firm ambition of delivering solid, sustainable, above-market growth," CEO Andrea Guerra said in the statement.

The group, which owns the eponymous brand as well as Miu-Miu, Church's and Car Shoe, proposed a divided of 0.137 euros per share.



H&M to Close Digital Outlet Afound

The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)
The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)
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H&M to Close Digital Outlet Afound

The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)
The H&M clothing store is seen in Times Square in Manhattan, New York, US, November 15, 2019. (Reuters)

H&M will close down digital fashion outlet Afound later this year due to weak demand, the Swedish group said in a statement on Wednesday.
"When evaluating Afound's current position, we don't see enough demand, partly because brands increasingly choose to use their own channels for sales, to further strengthen their customer relationships," H&M said.
Launched in 2018 as an outlet business with physical stores to sell marked-down clothes from many external brands, Afound later tweaked its strategy to expand online.
Afound sold clothes in seven European countries including Sweden, Germany and the Netherlands, according to its website.