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Tashkeela Exhibition Exposes Saudi Designers to Int’l Fashion Markets

The Saudi Fashion Commission inaugurated Saturday in Riyadh the second "Tashkeela" exhibition at the ROSHN Front. (SPA)
The Saudi Fashion Commission inaugurated Saturday in Riyadh the second "Tashkeela" exhibition at the ROSHN Front. (SPA)
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Tashkeela Exhibition Exposes Saudi Designers to Int’l Fashion Markets

The Saudi Fashion Commission inaugurated Saturday in Riyadh the second "Tashkeela" exhibition at the ROSHN Front. (SPA)
The Saudi Fashion Commission inaugurated Saturday in Riyadh the second "Tashkeela" exhibition at the ROSHN Front. (SPA)

The Saudi Fashion Commission inaugurated Saturday in Riyadh the second "Tashkeela" exhibition at the ROSHN Front, offering a platform for local talent and brands to unveil their latest collections, The Saudi Press Agency said on Monday.
From ready-to-wear to high-end fashion, the exhibition, which lasts until March 19, boasts a diverse range of designs, including accessories, handbags and shoes, jewelry, and perfumes.
This wide-ranging display is expected to cater to the taste of a wide audience, and attract local fashion experts, influencers with a keen eye for trends, and investors seeking to support the burgeoning Saudi fashion sector.
Shoppers eager to discover the latest styles and champion local businesses will also find themselves immersed in a dynamic fashion experience.
Fashion Commission CEO Burak Çakmak said in an interview with SPA at the opening of the exhibition that the commission's primary objective is to bolster the fashion industry both locally and internationally. This entails creating opportunities for Saudi brands to access retail markets in the Kingdom of Saudi Arabia and globally.
The event highlights the work of over 160 Saudi designers, including participants in the commission's "100 Saudi Brands" program, which offers training and guidance throughout the year to empower Saudi fashion designers and establish them as successful brands.
The "Tashkeela" exhibition enjoys clear success – the first edition attracted a staggering 22,000 visitors in the course of four days. Building on that achievement, the second edition features not only Saudi designers but also designers from Arab and other countries. This creates a dynamic platform for showcasing diverse fashion talents, Çakmak said.

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Dolce&Gabbana Unveils Luxury Boutique, Café at Bujairi Terrace in Saudi Arabia’s Diriyah

The brand center, one of Dolce&Gabbana’s largest worldwide, seamlessly blends Italian elegance with traditional Najdi architectural heritage. SPA
The brand center, one of Dolce&Gabbana’s largest worldwide, seamlessly blends Italian elegance with traditional Najdi architectural heritage. SPA
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Dolce&Gabbana Unveils Luxury Boutique, Café at Bujairi Terrace in Saudi Arabia’s Diriyah

The brand center, one of Dolce&Gabbana’s largest worldwide, seamlessly blends Italian elegance with traditional Najdi architectural heritage. SPA
The brand center, one of Dolce&Gabbana’s largest worldwide, seamlessly blends Italian elegance with traditional Najdi architectural heritage. SPA

Dolce&Gabbana, the Italian luxury fashion brand, opened a new 1,500-square-meter luxury center in Saudi Arabia’s Diriyah, The City of Earth, featuring a boutique and café, DG Caffè. The brand center, one of Dolce&Gabbana’s largest worldwide, seamlessly blends Italian elegance with traditional Najdi architectural heritage, enhancing the vibrant atmosphere of Bujairi Terrace—Diriyah's premier fine dining destination and a centerpiece of Diriyah Company's urban development project.

Dolce&Gabbana collections—including clothing, accessories, fine jewelry, watches, beauty, and home decor--are showcased on bespoke displays framed by a dynamic ceiling system that amplifies the sense of space. The boutique features an exclusive Abaya section, showcasing Dolce&Gabbana's dedication to honoring and celebrating local cultural traditions.

Drawing inspiration from Italy’s rich culinary tradition, DG Caffè at the heart of the boutique features a carefully curated menu tailored to Saudi tastes.

"We are excited to unveil Dolce&Gabbana's new boutique and café that will add an additional touch of luxury to the vibrant setting of Bujairi Terrace, our premier dining and retail destination,” said Diriyah Company group chief executive Jerry Inzerillo.

“As we progress on our journey to create the world’s greatest gathering place and a center point of cultural tourism—one that will feature more than 1,000 retail outlets and dining concepts spanning 566,000 square meters—we invite global business partners to join us on this remarkable journey," Inzerillo said.

Since its opening, Bujairi Terrace and the UNESCO World Heritage Site of At-Turaif have welcomed over 2 million visits, with tourists and locals alike drawn to world-class cultural, dining, and retail experiences in a historic setting.

Diriyah is a city within a city and a premier live-work-play destination that will be home for over 100,000 residents. Under transformation by Diriyah Company, Diriyah is projected to attract 50 million annual visits by 2030, driven by its world-class living, retail, hospitality, and cultural offering that will serve as a benchmark for future retail and lifestyle development.