Luxury Group Richemont Makes Van Cleef Jewellery Boss New CEO

The logo of the luxury goods company Richemont is pictured at its headquarters in Bellevue near Geneva, Switzerland, June 2, 2022. REUTERS/Denis Balibouse Purchase Licensing Rights
The logo of the luxury goods company Richemont is pictured at its headquarters in Bellevue near Geneva, Switzerland, June 2, 2022. REUTERS/Denis Balibouse Purchase Licensing Rights
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Luxury Group Richemont Makes Van Cleef Jewellery Boss New CEO

The logo of the luxury goods company Richemont is pictured at its headquarters in Bellevue near Geneva, Switzerland, June 2, 2022. REUTERS/Denis Balibouse Purchase Licensing Rights
The logo of the luxury goods company Richemont is pictured at its headquarters in Bellevue near Geneva, Switzerland, June 2, 2022. REUTERS/Denis Balibouse Purchase Licensing Rights

Luxury group Cartier-owner Richemont announced a rejig of its top management on Friday, promoting the head of its Van Cleef & Arpels jewellery brand to group chief executive, saying it was returning to a more traditional management set-up.

Nicolas Bos, who has led a sales surge at Van Cleef, will take over from Jerome Lambert, who will stay on at Richemont as Chief Operating Officer.

The Swiss-listed company made the announcement as it reported a smaller than expected fall in fourth quarter sales. It shares rose 6% on the Zurich exchange.

Chairman Johann Rupert said that the company was reinstating the traditional CEO role, folding the jewellery brands into the rest of the role's responsibilities, which also covers high-end Swiss watches, fashion and accessories, Reuters reported.

He noted it was important to be led by an executive from the "client-facing side”.

"If you’re going to run Richemont you’d better understand the consumer" Rupert told analysts, who were enthusiastic about the promotion.

"Nicolas has developed Van Cleef & Arpels into a power house, and, in our view, is entirely credible as the future leader of the Group," said Bernstein analyst Luca Solca.

The announcement came as Richemont, whose Swiss watch brands include Piaget and Jaeger-LeCoultre, said sales fell 1% to 4.80 billion euros ($5.21 billion) in the three months to the end of March.

In constant currencies, sales rose 2%,which was a slowdown from the 8% rate in the previous quarter but was slightly ahead of a consensus forecast for 4.78 billion euros cited by RBC.

The performance confirmed a downward trend in the luxury sector which has been buffeted by tepid Chinese demand and comparisons with last year, when the lifting of COVID-19 curbs in China supercharged sales.

Globally, customers have also become more selective about expensive purchases as the costs of living rises.

"Overall a decent set of numbers and final quarter constant currency growth is reassuring given the souring sentiment among luxury goods buyers and a difficult comparable," said Jon Cox at Kepler Cheuvreux.

However, weakness in the Asia Pacific in the final quarter, down 12%, is worrying, he added noting that unless the China consumer comes back, demand for luxury goods is going to be more muted for the industry than otherwise expected.



LVMH Shares Drop after Missing Second-quarter Estimates

A man walks past a shop of fashion house Dior in Paris, France, April 15, 2024. REUTERS/Manon Cruz/File Photo Purchase Licensing Rights
A man walks past a shop of fashion house Dior in Paris, France, April 15, 2024. REUTERS/Manon Cruz/File Photo Purchase Licensing Rights
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LVMH Shares Drop after Missing Second-quarter Estimates

A man walks past a shop of fashion house Dior in Paris, France, April 15, 2024. REUTERS/Manon Cruz/File Photo Purchase Licensing Rights
A man walks past a shop of fashion house Dior in Paris, France, April 15, 2024. REUTERS/Manon Cruz/File Photo Purchase Licensing Rights

Shares in LVMH (LVMH.PA) fell as much as 6.5% in early Wednesday trade and were on track for their biggest one-day drop since October 2023 after second-quarter sales growth at the French luxury goods giant missed analysts' consensus estimate.

The world's biggest luxury group said late Tuesday its quarterly sales rose 1% year on year to 20.98 billion euros ($22.76 billion), undershooting the 21.6 billion expected on average by analysts polled by LSEG.

At 1000 GMT, LVMH's shares were down 4.5%.

The earnings miss weighed on other luxury stocks, with Hermes (HRMS.PA), down around 2% and Kering (PRTP.PA), off 3%.

Kering is scheduled to report second-quarter sales after the market close and Hermes reports on Thursday, Reuters reported.

Jittery investors are looking for evidence that the industry will pick up from a recent slowdown, as inflation-hit shoppers hold off from splashing out on designer fashion.

JPMorgan analyst Chiara Battistini cut full year profit forecasts by 2-3% for the group, citing softer trends at LVMH's fashion and leather goods division, home to Louis Vuitton and Dior.

"The soft print is likely to add to ongoing investors’ concerns on the sector more broadly in our view, confirming that even best-in-class players like LVMH cannot be immune from the challenging backdrop," said Battistini in a note to clients.

The weakness of the yen, which has prompted a flood of Chinese shoppers to Japan seeking bargains on luxury goods, added pressure to margins, another source of concern.

Equita cut 2024 sales estimates for LVMH by 3% - attributing 1% to currency fluctuations - and lowered its second half organic sales estimate to 7% growth from 10% growth previously.

The lack of visibility for the second half beyond the easing of comparative figures - as the Chinese post-pandemic lockdown bounce tapered off a year ago - is unlikely to improve investor sentiment to the luxury sector, Citi analyst Thomas Chauvet said in an email to clients.

"No miracle with the luxury bellwether; sector likely to remain out of favour," he wrote.

Jefferies analysts said the miss came as investors eye Chinese shoppers for their potential to "resume their pre-COVID role as the locomotive of industry growth and debate when Western consumers will have fully digested their COVID overspend".

LVMH shares have been volatile since the luxury slowdown emerged, and are down about 20% over the past year, with middle-class shoppers in China, the world's No. 2 economy, a key focus as they rein in purchases at home amid a property slump and job insecurity.

LVMH offered some reassurance, with finance chief Jean-Jacques Guiony telling analysts during a call on Tuesday that Chinese customers were "holding up quite well," while business with US and European customers was "slightly better".