Moschino Literally Shreds the Fashion Rules on First Day of Milan Fashion Week

 A model wears a creation as part of the Moschino Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, June 14, 2024. (AP)
A model wears a creation as part of the Moschino Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, June 14, 2024. (AP)
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Moschino Literally Shreds the Fashion Rules on First Day of Milan Fashion Week

 A model wears a creation as part of the Moschino Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, June 14, 2024. (AP)
A model wears a creation as part of the Moschino Spring Summer 2025 collection, that was presented in Milan, Italy, Friday, June 14, 2024. (AP)

Milan Fashion Week reserved for mostly menswear previews opened Friday with two co-ed collections, underlining that the old calendar rules no longer apply.

The week features just 20 runway shows, which should allow time for reflection on where fashion is headed. Moschino opened with a show combining menswear for next summer and women’s 2025 resort, followed by Canadian designer Dsquared2 with a full menswear and womenswear collection.

Highlights from Friday's show:

LOST AND FOUND AT MOSCHINO

Adrian Appiolaza took the rules and literally shredded them in his second season as Moschino creative director.

“The idea of freedom of expression through dressing is what I want to bring to the future of Moschino, which is tied to the original DNA,” Appiolaza said backstage. “It is not about nationality. It’s really about feeling comfortable, dressing the way you want and not the way you should.”

The Argentine designer reads our collective minds as the summer season beckons in the northern hemisphere, tapping desires to break free from the office routine and reach dream destination. Along the way, daydreams take over, and familiar objects shift.

Appiolaza creates a shimmery tank out of big paperclips. A jacket is covered in textile post-its of forgotten tasks. Another becomes the office worker’s survival jacket, with slots for pens, a note pad, credit cards, ID badge, charging cables, nothing is concealed; this later becomes an adventure jacket with field guides and a magnifying glass.

Suits and trenches are deconstructed into dresses. Then they are shredded, as if to say: Enough. The last straw: An airliner perched on a hat. Then a literal straw skirt.

There is release in safari wear, a beach pareo, skirts that work as postcards, knitwear emblazoned with a soccer ball pattern, a blazer printed with still life of an Italian table: ripe tomatoes, a Chianti bottle and bread, worn with a fraying skirt over trousers.

The collection confidently taps the fashion house’s ironic and playful DNA, with fresh and irreverent twists sure to inspire smiles. A suit shirt comes ready with an ink spot. A sparkly pizza smudge graces a tank, worn with an Italian tri-color skirt emblazoned with soccer balls. Men’s brimmed hats are worn in triplicate, as if resized and multiplied by a fashion copy machine.

“They are all explorers, these characters, on a journey of self-discovery,” Appiolaza said.



Gap's Turnaround Efforts Drive Quarterly Beat in Surprise Early Announcement

FILE PHOTO: The Gap logo is seen on the front of the company's store on Oxford Street in London, Britain, July 1, 2021. REUTERS/John Sibley/File Photo
FILE PHOTO: The Gap logo is seen on the front of the company's store on Oxford Street in London, Britain, July 1, 2021. REUTERS/John Sibley/File Photo
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Gap's Turnaround Efforts Drive Quarterly Beat in Surprise Early Announcement

FILE PHOTO: The Gap logo is seen on the front of the company's store on Oxford Street in London, Britain, July 1, 2021. REUTERS/John Sibley/File Photo
FILE PHOTO: The Gap logo is seen on the front of the company's store on Oxford Street in London, Britain, July 1, 2021. REUTERS/John Sibley/File Photo

Gap on Thursday surpassed Wall Street expectations for the second quarter, as a surprise early announcement of its results showed shoppers turned to its Old Navy and namesake brands to snap up trendy and fashionable clothing.
Shares of Gap closed up nearly 2% at $22.8. The stock was halted during the day following a Bloomberg News report that said the apparel retailer's earnings press release and presentation appeared on its website in the morning, hours earlier than scheduled.
A Gap spokesperson told Reuters that the company's results were briefly and accidentally posted on its website due to an administrative error. It was originally scheduled to release the numbers after the bell.
The Banana Republic owner is in the midst of a brand turnaround under CEO Richard Dickson and has been ramping up its stores with fresher and more chic styles to bring back lost customers.
Dickson on a post-earnings call said Gap's consumer base has broadened and the company is seeing more sell-throughs at full-price, resulting in less discounting.
People, who are otherwise saving dollars and curbing spending on big-ticket items, are more than willing to go all out and spend on in-trend footwear and clothing such as those from Abercrombie & Fitch, Roger Federer-backed On and Deckers Outdoor's Hoka.
"(Gap) is being managed better than it was ... it is not like all four brands are really completely healthy, but they are trending in the right direction under the new management," Morningstar analyst David Swartz said.
Comparable sales at Old Navy rose 5% during the quarter, while the Gap brand posted 3% growth. Banana Republic sales, however, were flat as the brand continues to focus on fixing the fundamentals and improve its pricing and assortment architecture.
Gap's second-quarter net sales rose 5% to $3.72 billion, beating LSEG estimates of $3.63 billion.
It earned 54 cents per share, also topping analysts' average estimate of 40 cents.
The apparel retailer reaffirmed its annual net sales forecast and expects gross margin to expand by about 200 basis points versus its prior forecast of at least a 150-basis-point increase.