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Saudi Fashion Commission to Host Virtual Meeting on Youth Empowerment in Fashion Industry

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo
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Saudi Fashion Commission to Host Virtual Meeting on Youth Empowerment in Fashion Industry

The Saudi Fashion Commission logo
The Saudi Fashion Commission logo

The Fashion Commission will conduct a virtual meeting on Thursday dedicated to empowering young individuals in the fashion industry and exploring innovation.
The meeting aims to delve into avenues for empowering youth and uncovering available opportunities in this dynamic sector. Key discussions will encompass six focal points, including youth empowerment in the fashion industry, the impact of technology in enhancing their capabilities, upcoming trends in the field, fostering creativity and design skills, and spotlighting success narratives of young talents in the industry.
This meeting forms part of a series of open dialogues routinely organized by the Fashion Commission to bolster communication with the Saudi fashion community and showcase the commission's endeavors in sector development and nurturing local talents.

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Fashion

PUMA Opens New Creative Hub to Foster Excellence in Design

Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP
Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP
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PUMA Opens New Creative Hub to Foster Excellence in Design

Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP
Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP

Sports company PUMA has opened Studio48, a new creative hub at its headquarters in Herzogenaurach, Germany, where its designers and creatives can come together to freely develop new ideas and create concepts for new performance and Sportstyle products as well as campaigns.

Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand.

“With the new Studio48 we are creating a significant tool to enhance the excellence of our designs and elevate the brand,” said PUMA’s Vice President Creative Direction & Innovation Heiko Desens. “While many of our products are created digitally, Studio48 will be a space for a different kind of creativity, where our designers from different departments can brainstorm together, exchange best practices, experience new materials and touch and feel the products they want to make.”

While Studio48 can be used by the company’s designers and creatives all year round, the space will also play an important part when hosting external partners or bringing PUMA’s global design community together for workshops and events.

As part of the opening event in December, PUMA hosted a workshop at Studio48 by US-based upcycler Nicole McLaughlin, who shared her vision on circularity. The event was joined by PUMA designers across all product categories from several of the company’s worldwide locations.