Tory Burch Evokes Sport at New York Fashion Week

Models walk the runway for Tory Burch during New York Fashion Week in New York on September 9, 2024. (Photo by Yuki IWAMURA / AFP)
Models walk the runway for Tory Burch during New York Fashion Week in New York on September 9, 2024. (Photo by Yuki IWAMURA / AFP)
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Tory Burch Evokes Sport at New York Fashion Week

Models walk the runway for Tory Burch during New York Fashion Week in New York on September 9, 2024. (Photo by Yuki IWAMURA / AFP)
Models walk the runway for Tory Burch during New York Fashion Week in New York on September 9, 2024. (Photo by Yuki IWAMURA / AFP)

American designer Tory Burch unveiled a collection imbued with the spirit of sport -- but without venturing into sportswear -- at New York Fashion Week on Monday.

Freedom and movement were reflected in loose-fitting wool pants and wrap dresses, while power shone through in the assembly of different pieces, fabrics and cuts on the models marching down the catwalk.

"It's more about the spirit and the essence of sport," Burch, whose shows have become a staple of New York Fashion Week, told Agence France Presse of the Spring/Summer 2025 collection.

That means it's about "movement, about freedom, precision" as a starting point, she explained, adding: "The word 'synchronicity' was something I thought about."

Burch, who this year celebrated the 20th anniversary of her eponymous fashion house, said: "I wanted to be careful with not having too many different prints, but I wanted it to come across some textures and the fabrics and the color well."

Among the standouts was an ensemble of ultra-light suede pants with a rope belt and a skin-tight sweater patterned in red and white.

A transparent white jersey shirt with ruffles and overly long sleeves was paired with its formal counterpart, brown wool pants.

Once again, the Pennsylvania native broke from the style that made her famous, a combination of preppy New England with a touch of the bohemian.

A regular at New York's iconic venues, Burch chose the top floor of the former Domino sugar factory in Williamsburg, Brooklyn, with its breathtaking view over Manhattan, for her show.

Along with Vogue editor-in-chief Anna Wintour, the show was attended by actresses Michelle Williams, Elizabeth Olsen and Kirsten Stewart.

"I want to have a dialogue, but I want to keep evolving and taking it in new directions," the designer said, adding: "I think it's important to have some continuity."



PUMA Opens New Creative Hub to Foster Excellence in Design

Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP
Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP
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PUMA Opens New Creative Hub to Foster Excellence in Design

Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP
Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand. AP

Sports company PUMA has opened Studio48, a new creative hub at its headquarters in Herzogenaurach, Germany, where its designers and creatives can come together to freely develop new ideas and create concepts for new performance and Sportstyle products as well as campaigns.

Studio48 is part of the company’s strategy to create sustainable growth by elevating the brand.

“With the new Studio48 we are creating a significant tool to enhance the excellence of our designs and elevate the brand,” said PUMA’s Vice President Creative Direction & Innovation Heiko Desens. “While many of our products are created digitally, Studio48 will be a space for a different kind of creativity, where our designers from different departments can brainstorm together, exchange best practices, experience new materials and touch and feel the products they want to make.”

While Studio48 can be used by the company’s designers and creatives all year round, the space will also play an important part when hosting external partners or bringing PUMA’s global design community together for workshops and events.

As part of the opening event in December, PUMA hosted a workshop at Studio48 by US-based upcycler Nicole McLaughlin, who shared her vision on circularity. The event was joined by PUMA designers across all product categories from several of the company’s worldwide locations.