Adidas Raises 2024 Guidance Again, Citing Good Brand Momentum

An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022.  (Reuters)
An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)
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Adidas Raises 2024 Guidance Again, Citing Good Brand Momentum

An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022.  (Reuters)
An Adidas shoe is seen in a store at the Woodbury Common Premium Outlets in Central Valley, New York, US, February 15, 2022. (Reuters)

Adidas on Tuesday raised its full-year sales and profit guidance, citing better than expected performance in the third quarter and good brand momentum as it benefits from popularity of its three-striped Samba and Gazelle shoes.

The German sportswear brand raised its forecasts for the third time this year, saying it now expected currency-neutral revenues to increase by around 10% this year, having previously forecast a high single-digit rate.

Adidas also raised its profit forecast for the year to 1.2 billion euros ($1.31 billion) from 1 billion euros.

Over the third quarter, Adidas revenue grew 7% to 6.438 billion euros, slightly above analysts' estimates of 6.416 billion euros.



Kim Jones to Exit Fendi, Maintains Dior Homme Role, Fendi Says

The logo of fashion house Fendi is seen outside a shop in Milan, Italy, April 8, 2024. (Reuters)
The logo of fashion house Fendi is seen outside a shop in Milan, Italy, April 8, 2024. (Reuters)
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Kim Jones to Exit Fendi, Maintains Dior Homme Role, Fendi Says

The logo of fashion house Fendi is seen outside a shop in Milan, Italy, April 8, 2024. (Reuters)
The logo of fashion house Fendi is seen outside a shop in Milan, Italy, April 8, 2024. (Reuters)

Fendi artistic director Kim Jones is leaving the Italian fashion house but will stay on at Dior Homme, LVMH's Fendi said in a statement on Friday, the latest in a series of designer shuffles at big name labels as the industry adjusts to a downturn.

A new creative organization for the label will be announced "in due time," the company said. One of the industry's highest profile designers, Jones succeeded Karl Lagerfeld at the label in 2020, designing ready-to-wear and couture collections.

Last week, LVMH named Michel Rider to succeed Hedi Slimane at Celine, and in September named Sarah Burton to take over creative direction at Givenchy.