Prada Offers Savage, Instinctive Menswear during Milan Fashion Week

 A model walks the runway during the Prada collection show at Milan's Fashion Week Men's Fall / Winter 2025-2026 in Milan, Italy, on January 19, 2025 (AFP)
A model walks the runway during the Prada collection show at Milan's Fashion Week Men's Fall / Winter 2025-2026 in Milan, Italy, on January 19, 2025 (AFP)
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Prada Offers Savage, Instinctive Menswear during Milan Fashion Week

 A model walks the runway during the Prada collection show at Milan's Fashion Week Men's Fall / Winter 2025-2026 in Milan, Italy, on January 19, 2025 (AFP)
A model walks the runway during the Prada collection show at Milan's Fashion Week Men's Fall / Winter 2025-2026 in Milan, Italy, on January 19, 2025 (AFP)

Miuccia Prada and her co-creative director Raf Simons described the latest Prada menswear collaboration unveiled during Milan Fashion Week on Sunday as raw and cinematic.

While the Milan Fall-Winter 2025-2026 runway was full of faux fur collars, Prada went the usual step beyond and created primitive detailing in shearling that looked almost torn from the beast and set askew on outerwear lapels, or patchworked into garments.

“Maybe, it reads as savage, primitive cavemen. I think that our aim was to make it feel warm and human and instinctive, but also kind of beautifully domestic in a way,” Simons said backstage.

Collection hallmarks Cinematic references were broad and not specific to any film, director or even character type, Simons said. Western touches included scuffed cowboy boots and knitwear mimicking a wrangler’s shirt - without creating characters or caricatures.

The silhouette mixed skinny trousers, often in bright rock-and-roll satin, with more ample volumes like pajama tops or slightly ratty sweaters. Suits required no shirts, as the designers advocated instinctive dressing.

One look seemed to distill the collection to its boyish essence: Straight leg jeans with a knit top featuring striped detailing, worn with floral-stamped cowboy boots.

Fashion as meaning

The designers said the collection was meant to offer hope in difficult times, proffering humanity as a form of resistance to whatever may be oppressing.

“It’s a bit of an answer to what of course is happening. We have to resist with our instinct, with our humanity, with our passion, with our romance,” Prada said backstage. Good work, she said, is also a form of resistance.

The message contained in the collection “has to be optimistic by definition and in principle,” Prada said.

The Setting The ever-transforming showroom inside the Prada Foundation’s Deposito contemporary art space was sheathed in Art Noveau carpet, and the runway was set on raised metal scaffolding. Simons said it represented contrasts, decoration and a work-in-progress.

Star power Prada's front row hailed from across the globe and disciplines, including British actor and musician William Gao, arriving with British musician Olivia Hardy, US actor Keith Powers, South Korean actress Kim Tae-ri, Chinese table tennis player Ma Long and British actor Louis Patridge. A crowd of fans waited just beyond a barricade to cheer them all.



Fashion Commission Launches 'Traditional Handcrafts Revival in Saudi Fashion' Competition

Fashion Commission Launches 'Traditional Handcrafts Revival in Saudi Fashion' Competition
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Fashion Commission Launches 'Traditional Handcrafts Revival in Saudi Fashion' Competition

Fashion Commission Launches 'Traditional Handcrafts Revival in Saudi Fashion' Competition

Saudi Arabia’s Fashion Commission launched on Tuesday the “Traditional Handcrafts Revival in Saudi Fashion” competition to promote traditional Saudi attire and emphasize Saudi cultural heritage.

The competition, launched in alignment with the Ministry of Culture’s Year of Handicrafts 2025, aims to boost and preserve Saudi cultural identity, while fostering local talent in the realm of creative design.

The competition will equip participants to acquire advanced knowledge about traditional fashion design and Saudi handcrafts, bolstering technical and creative design skills and gaining a deeper understanding of Saudi heritage and architecture.

The winning design will be announced on February 16 and displayed at the Fashion Commission’s exhibition at the Saudi Cup 2025 in celebration of Saudi Founding Day.

Participants will attend a five-day workshop led by expert professionals, with the workshops covering four key areas: traditional fashion design, Saudi heritage and architecture, fashion handcrafts, and creative fashion skills.

Participants are invited to create distinctive fashion pieces that incorporate elements and characteristics reflective of local traditions and design artistry in the Saudi culture.

Following the creative process, participants will submit their creations to be assessed by a specialized panel of experts selected by the Royal Institute of Traditional Arts (Wrth).

The Traditional Handcrafts Revival in Saudi Fashion competition seeks to enhance awareness of traditional handcrafts in the Kingdom, preserve Saudi cultural identity, and develop local talent in the field of creative design by providing training and guidance opportunities to participants throughout the whole duration of the competition.