عربي English Türkçe اردو فارسى
Logo
Latest News
Fashion

Pharrell Williams Teams with Nigo for Vuitton Show at the Louvre

A model presents a creation for the Louis Vuitton Menswear Ready-to-wear Fall-Winter 2025/2026 collection as part of the Paris Fashion Week, in Paris on January 21, 2025. (Photo by JULIEN DE ROSA / AFP)
A model presents a creation for the Louis Vuitton Menswear Ready-to-wear Fall-Winter 2025/2026 collection as part of the Paris Fashion Week, in Paris on January 21, 2025. (Photo by JULIEN DE ROSA / AFP)
TT
TT

Pharrell Williams Teams with Nigo for Vuitton Show at the Louvre

A model presents a creation for the Louis Vuitton Menswear Ready-to-wear Fall-Winter 2025/2026 collection as part of the Paris Fashion Week, in Paris on January 21, 2025. (Photo by JULIEN DE ROSA / AFP)
A model presents a creation for the Louis Vuitton Menswear Ready-to-wear Fall-Winter 2025/2026 collection as part of the Paris Fashion Week, in Paris on January 21, 2025. (Photo by JULIEN DE ROSA / AFP)

Louis Vuitton men's creative director, Pharrell Williams, drew his audience to a rear courtyard of the Louvre Museum after dark on Tuesday for a fall-winter catwalk show, kicking off Paris Fashion Week with a line-up of jazzed up streetwear.
Models strode around the set to marching music, parading chunky wool suits, short bomber jackets, leather bermudas and coats in pastels, autumn tones and psychedelic renditions of the brand's signature logo patterns. There were colorful Speedy bags, lobster-claw charms, pearl embellishments, thick jewelry and utility pockets in suede leather. For this collection, Williams, who is also famous as a musician, teamed up with his longtime collaborator, Japanese fashion designer Nigo, currently creative director of another LVMH-owned label, Kenzo.
The pair have been active in street culture for decades, founding the label Billionaire Boys Club in 2003 and playing a role in streetwear's rise to prominence, blending music with fashion.
In the front row, LVMH CEO Bernard Arnault, who attended US President Donald Trump's inauguration on Monday, sat between his wife, Helene Mercier, and NBA basketball player Victor Wembanyama, tapping his foot to the music.
Paris men's Fashion Week runs through Jan. 26 and is followed by Haute Couture shows.
Globally, high-end labels are grappling with a rare slowdown in appetite for fashion and accessories, with the key Chinese market a particular source of concern, while hopes are pinned on the US market for growth this year.

Most Viewed

 
 
Fashion

Pharrell Pursues Paris Landmark Takeovers with Louvre Show

Pharrell has been creative director at Louis Vuitton since 2023. Mark Sagliocco / GETTY IMAGES NORTH AMERICA/AFP
Pharrell has been creative director at Louis Vuitton since 2023. Mark Sagliocco / GETTY IMAGES NORTH AMERICA/AFP
TT
TT

Pharrell Pursues Paris Landmark Takeovers with Louvre Show

Pharrell has been creative director at Louis Vuitton since 2023. Mark Sagliocco / GETTY IMAGES NORTH AMERICA/AFP
Pharrell has been creative director at Louis Vuitton since 2023. Mark Sagliocco / GETTY IMAGES NORTH AMERICA/AFP

Paris Men's Fashion Week kicks off Tuesday, headlined by Pharrell Williams' highly anticipated new show for Louis Vuitton which is set to take over the Louvre in the evening.
Transforming the French capital's most famous museum continues his tradition of using major landmarks as backdrops for his clothes since he began as creative director in 2023, AFP said.
For his debut show, the LVMH-owned brand used the Pont Neuf, the oldest bridge in the capital, as a giant runway, even painting its paving stones gold.
A historic theme park, the Jardin d'Acclimatation, hosted Pharrell's show last January while in June he sent models down a lawn catwalk built on the rooftop of the modernist headquarters of UN agency UNESCO.
The Louvre's iconic architecture has been used several times in the past by Vuitton's Nicolas Ghesquiere, artistic director of women's collections, most recently in October.
Pharrell's fifth collection for the Autumn-Winter 2025-2026 season is expected to once again draw a star-studded crowd from the worlds of rap, cinema, and sports.
Brand ambassadors include American basketball player LeBron James, French basketball sensation Victor Wembanyama, and Olympic swimming star Leon Marchand.
South Korean star J-Hope of K-pop group BTS, currently in Paris, shared his invitation on social media: a metallic card bearing his name in a leather pouch.
After delivering an ode to multiculturalism during his last show in June, Pharrell Williams might be tempted to send a political message a day after the inauguration of Donald Trump as US president, some observers believe.
'Workwear'
The opening day of Men's Fashion Week, which runs until Sunday, will also feature an afternoon show by Japanese brand Auralee, making its third Paris appearance.
Founded in 2015 by Ryota Iwai, the label stands out for its simple, functional design.
In terms of looks, experts say the aesthetic dominance of streetwear is fading, with designers increasingly focused on "casual tailoring", emphasizing suits and structured pieces with a relaxed twist.
A major trend from the spring-summer 2025 collections was dubbed "workwear", featuring trench coats, Barbour-style jackets, duffle coats and loafers.
"There’s a classic, slightly dandy but chic, elegant, and casual silhouette emerging," Alice Feillard, men’s buying director at luxury Paris emporium Galeries Lafayette, told AFP.
Brown colors have dominated for two seasons, and insiders expect them to remain a key shade at the end of the year.
A number of top labels are luring new designers or looking for fresh inspiration in the increasingly tough luxury market.
Lanvin is set to return after a two-year hiatus, presenting Peter Copping’s debut collection as the artistic director of France’s oldest couture house.
After completing his first show in September, Valentino’s new artistic director, Alessandro Michele, will return for haute couture week, which follows immediately after the menswear week.
One of the most anticipated shows will be on Sunday by in-vogue French designer Simon Porte Jacquemus, whose Jacquemus brand is making its return to the official calendar after a five-year absence.
Notably absences include Givenchy, whose new chief designer Sarah Burton has reserved her first collection for the women’s Fashion Week in March, as well as Loewe, whose artistic director Jonathan Anderson is rumored to be on the way out.
Hedi Slimane left his role as artistic director at Celine in October, John Galliano quit Maison Margiela in December, and Chanel unveiled their new creative director, Matthieu Blazy, only a month ago.