The highly anticipated Sneaker Con, the largest event of its kind in the Middle East, opened in Riyadh on Friday as part of the Riyadh Season activities.
Held at anb Arena, the event features more than 150 global, regional, and local sports brands, showcasing curated collections of rare sneakers, fashion items, and accessories, in addition to new releases, limited editions, and custom pieces.
Bringing over 15 years of global success and expertise from Sneaker Con to the region, the event aims to establish Riyadh as a major hub for sneaker culture, blending commerce with a unique experiential approach.
The exhibition hosts a distinguished lineup of guests, including stars from the worlds of sports, art, and entertainment, offering an unprecedented experience for fans of sneakers and youth fashion.
This is the first exhibition of its kind in the region, providing residents with the opportunity to visit without the need to travel to international destinations such as Singapore, the Philippines, and the United States, where it is usually held.